The word “blog” has a short and bumpy history. I would say the meaning has morphed a fair bit too. “Web Logs” were quite different to the kinds of blogs we see around today. As people have already picked out on my blog names article over on my own site, I’m starting to think the word does not have long.
I am not against the word, I have no problems with people using it. My problem is what other people “hear” when I say “blog”, if they understand the word at all:
- “What my cat ate today”
- Simplistic, brief
- Opinions rather than facts
- Armchair quarterback
It’s even worse when talking to businesses, particularly larger businesses. Unless someone brings up the “blog” word first, I have taken to talking about “online publishing”, “content and articles”, “community building”, and so on.
What do you think? Will we still be using the word “blog” in 5 years? 10? Please share your thoughts in the comments …
Chris is a professional blogger and internet marketing consultant. You can get more of his blogging tips, internet marketing advice and copywriting articles and a FREE ebook just by subscribing at chrisg.com