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[STUDY] Video is the Past, Present, and Future of Marketing

[STUDY] Video is the Past, Present, and Future of Marketing


Video content has been the best way to market your products and services to your target audience.

Take it from Conductor, who have created an infographic below about the evolution of video marketing. It shows creative ways on how marketers use video to disseminate information over the years.


To watch the video, click here.

Key takeaways you will see in the link are the following:

  • According to Dr. James McQuivey of Forrester Research, a one-minute video is worth 1.8 million words – 1,799,000 more than a picture.
  • Is video’s success as a marketing tool really surprising? Not if you believe Mind Tools, who found out that 65% of people are visual learners.

Should you do video marketing?

Short answer: Yes.

Long answer: Do you prefer watching a how-to video on Youtube than reading a how-to article?

If you choose the former, you are a visual learner. And you’re not the only one, which only confirms Mind Tools’ finding.

Video is much easier to consume and process compared to a written content. According to E.N. Marieb and K. Hoehn in The Human Anatomy and Physiology 7th Edition, the brain processes visual content such as images and video 60,000 times faster than processing text.

This is the reason why Youtube is the second most used search engine behind Google. 72 hours of video content uploaded to the site every minute speak volumes on how marketers use this content type to share ideas.

And viewers are getting smarter with the way they consume information online. Viral videos of cats and kids biting fingers aren’t the only things people search on Youtube. 50% of users watch business-related videos at least twice a week, among other eye-opening stats about video marketing from this free whitepaper at Digital Sherpa.

If you haven’t launched a video marketing campaign for your business yet, you are missing out on a lot. With four billion hours spent by users watching videos each month, your target audience could have used part of those hours watching videos of your competition.

The crucial aspect of video marketing lies not in its ability to make an outright sale. It is to ingrain the idea that you are trustworthy and make them aware that your brand exists. This consciousness towards your business can help drawing more leads and clients.

Best of all, video marketing is a great way to reach out to an audience that is looking for the best type of content to consume information online.

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How to start doing video marketing

One of the biggest obstacles that marketers will face with video marketing is in its creation.

The process of creating a video is different compared to writing a blog post. But this should not discourage you from at least trying out video marketing and see how much impact it will create for your business.

You can start by using Animoto if you have images that you want to turn into a video.

For creating animated videos and presentations, go with GoAnimate and PowToon.

If you want to create a quick video using your camcorder, you can use Hangouts on Air. This is also best used for launching webinars on the go.

For more video marketing resources, go to this link at Open Forum.

Below are more resources to help you make the most out of your video content:

Your Blog Needs Its Own Video Channel – Here’s Why You’re Missing Out on Your Success

Creating Killer Videos with Amy Schmittauer

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