Jessica Egerton Joins Kumho Tire as Marketing VP
Jessica Egerton recently secured a position as the new Marketing Vice President at Kumho Tire with an emphasis on enhancing customer relations, amplifying the company’s profile, and strengthening retail procedures.
Shawn Denlein, head of sales and marketing at Kumho Tire, is confident in Egerton’s capacity to contribute significantly to the company’s expansion in America. A central objective for the company remains an expansion of its distribution, sales avenues, and overall brand visibility.
Egerton brings extensive experience from various fields including B2C, B2B, B2B2C, and housewares/consumer durables, and automotive omnichannel marketing. Her paramount intent is to elevate Kumho Tire’s brand influence within the U.S market.
Her prior experiences include serving as Vice President of Brand Activation for the largest U.S mattress manufacturer and overseeing brand development for a recognized tire company. Egerton’s diverse responsibilities involved creating innovative integration plans to spark consumer demand in multifaceted omnichannel environments. Her legacy lies in the successful development of marketing organizations across multiple areas.
Egerton holds two bachelor’s degrees from Boston University in communications and psychology and an MBA from the University of Kentucky in Economics and Business. Her professional journey includes roles at Delta Faucet, Whirlpool Corp., Cooper Tire and Rubber Co., and Tempur Sealy International, each of which have benefitted from her major strategic initiatives, brand development, and marketing management skills.
Kumho Tire, operating out of Atlanta, Georgia, has been a tire industry leader for over six decades. With premium materials, they deliver superior, durable, and high-quality products. The company is recognized for continually improving their design and manufacturing processes and keeping customers at the core of their business. With these practices, they have won the respect and acclaim of the global automobile industry.
