Lectric eBike’s SEO practices fuel dramatic traffic surge
Electric bike manufacturer, Lectric eBike, has experienced an incredible surge in organic traffic – skyrocketing from 37,000 to a whopping 210,000 visits per month. This success, largely attributed to the company’s effective SEO and digital PR practices, promises even more growth in the future.
Let’s take a deeper look at the company’s SEO strategy: relevant keywords, particularly “electric bike” and “eBike”, along with search engine optimization techniques have been instrumental in improving the brand’s online visibility. By employing an efficient backlink strategy and updating their content consistently, Lectric not only boosts its digital repute but also maintains an industry edge.
Moving a step further, Lectric’s digital PR is all about innovatively engaging with influencers, AdWords campaigns, and maintaining a strong social media presence – which cumulatively have allowed the brand to create a wider reach and achieve higher conversion rates. A deep understanding of the online behavior of their target audience lies at the core of these results.
Talking about results, Lectric eBike currently enjoys top Google ranking for commercial keywords with up to 246,000 average monthly searches. This translates to about 210,000 clicks per month and, subsequently, a whopping 5,250 or so successful sales every month directly due to these organic search results.
But attracting an audience is not enough – attracting the right audience is the key. And for that, Lectric eBike has fine-tuned its SEO techniques to hone in on those genuinely interested in their products, leading to an impressive increase in their conversion rate.
Driving online traffic with Lectric’s SEO strategy
With continuous monitoring and adjustments based on trends, they have managed to hold onto their high position in search rankings.
Despite a brief dip in early 2022, Lectric’s SEO strategy triumphed, and within two years, it bagged top positions on Google for high-value commercial keywords – a reality backed by a mix of both brand and non-brand traffic. The net result? An enhanced brand reputation and a positive impact on sales.
The brand’s current SEO approach is a success story in itself. With 5,900 clicks for “electric bike”, 3,200 estimated clicks for “eBike”, and generating significant traffic with the brand-specific keyword “Lectric eBike”, the brand remains within the top rankings – attracting over 150,000 clicks with branded keywords alone.
From January 2022 to March 2023, Lectric’s organic traffic saw a fantastic uptick, shooting from less than 40,000 to about 210,000 clicks – this, largely due to Google’s top three ranking. The lesson for other online businesses here is clear – strategic SEO drives visibility, interactions, and success.
In closing, Lectric’s growth story shows us how the combined power of strategic SEO, targeted audience engagement, and persistent efforts can convert hundreds of thousands of new visitors into loyal customers. In the world of digital marketing, Lectric surely emerges as a shining reference point.
