Not content to insert tweet ads into the search streams and timelines of users, Twitter is now pondering on allowing companies to place ads upon Twitter trends, a feature that may thrill and upset corporations and tweetaholics respectively.
But the basic gist seems to be this: Advertisers will be able to insert their own terms into the list of trends Twitter displays on users’ homepages (see image below; click to enlarge) and on its login page. Clicking on a term would call up a Twitter search results page, which would feature the associated advertiser’s “promoted tweet” at the top of the results. (MediaMemo)
Controversy aside, this new feature could help the micro blogging service generate revenue very quickly, especially with corporations seeking to rebound from a public relations nightmare (like Beyond Petroleum who is currently being mocked by the Tumblr brigade).
However the tweeple masses may not enjoy seeing this appear upon (or next to) their beloved trends page, and a potential backlash could result in Twitter users bashing the sponsored Tweet (example: BP ads about its oil efforts could receive ridicule throughout the twitterverse).
Twitter has not yet indicated when they will begin to roll this feature out to the masses, although either way it looks like “promoted trends” (as Twitter calls it) may soon become a digital reality.
Author: Darnell Clayton
Darnell Clayton is a geek who discovered blogging long before he heard of the word “blog” (he called them “web journals” then).
When he is not tweeting, friendfeeding, or blogging about space, he enjoys running, reading and describing himself in third person.