Email marketing is booming. Most smart online marketers are using it, and projections show that it will continue growing. It is insanely profitable, with a 3800% average ROI. For you to make the most of it, you need to use the right tools.
Some of the most popular email marketing services include GetResponse and Infusionsoft. They both get the job done and can be greatly automated. But of the two, which one is better? Let’s have a deep look into each and see which one comes out on top.
Pricing is one of the most important factors to consider before buying any product. If you can’t afford a product, then it doesn’t matter how much love you have for it. You simply can’t get it. So let’s look at these two and see which one wins in pricing.
GetResponse has 4 pricing packages that work as below:
- Email starts at $15/month for up to 1000 subscribers
- Pro starts at $49 per month for up to 5000 subscribers
- Max starts at $165 per month for up to 10,000 subscribers
- Enterprise starts at $799/month for 100,000+ subscribers
In each plan, the prices go up with an increase of subscribers past certain thresholds.
GetResponse gives you the opportunity to test-drive the features with a 30-day free trial. This allows you to have 250 subscribers and send unlimited emails. In fact, you literally get all the features for free during that trial period.
Infusionsoft has 5 packages.
- Essentials goes for $199/month and includes 2500 contacts.
- Deluxe (Sales Automation) goes for $299 per month and includes 5,000 contacts.
- Deluxe (E-commerce) also goes for $299 monthly and also includes 5,000 contacts.
- Complete goes for $379 per month and includes 10,000 contacts.
- Team goes for $599 per month and includes 20,000 contacts.
Infusionsoft does not have a free trial. Therefore you cannot test drive the features for free. You have to pay their minimum $199 to see how it works.
Verdict: GetResponse heavily beats Infusionsoft when it comes to pricing. Their prices are way lower, and you’re allowed to test it for free for 30 days.
Ease of Use
How easy is it for a beginner and even an expert to use?
GetResponse is designed with a beginner in mind. Therefore, it’s very easy to create emails, add elements and even do marketing automation. It has a clear and simple interphase that is easy to navigate for most people. The editor is well arranged and has simple commands.
The GetResponse marketing automation section is the only part that may seem a little bit complicated for a beginner. However, they have a useful Marketing Automation Hub with lots of information on this.
Infusionsoft is complicated, not only to beginners but also to some professionals. Pat Flynn, who is a seasoned internet marketing veteran, found it very complicated and had to switch to another program. Their website is tailored to help large businesses, especially those who have a dedicated specialist to handle email marketing matters.
Verdict: GetResponse comes out on top since it is easy to use for both beginners and veterans.
Marketing automation is fast becoming a vital component of online businesses. This allows them to use powerful tools to create rich audience profiles, enabling the businesses to target marketing messages and activities to specific people who are deemed to have a higher likelihood of taking action, such as buying a product. When well crafted, it can heavily increase conversion rates.
GetResponse has a great marketing automation platform that can be used in addition to their signature autoresponders. Automation rules enable you to move subscribers between lists, set up campaign removal conditions, tag, set up sale conditions, etc.
Infusionsoft is a marketing automation giant. It has a campaign builder with a simple drag and drop interface. You can use this to build an entire campaign. You can trigger calls, emails, and many other actions that match specific customer behaviors.
Infusionsoft features full CRM integration, which gives more personalization options. Lead scoring helps you assess the probability of a lead converting into a sale. For e-commerce sites, shopping cart abandonment emails can help you regain the high percentage of customers who may have gone for good if not followed up on.
Verdict: Infusionsoft beats GetResponse on the marketing automation front. The only challenge is the fact that it is difficult to set up proper workflows.
Webinars are fantastic for increasing conversions and boosting sales.
GetResponse allows you to host webinars, gather reports, and analyze them straight from the dashboard. It enables easy setting up and scheduling. You can also use email invites and reminders to nurture your leads. Attendees get easy access to your webinar room without the need of any plugins. You get smart polls, full screen or partial screen features, chat, and intuitive whiteboards. You can always share your video recordings for playback and downloads.
Infusionsoft does not have a webinar solution. If you want to host a webinar, you will need to pay for and use other programs.
Verdict: GetResponse beats Infusionsoft hands down on this one.
These are pages designed to get results. You can use special pages and forms that can help you get more leads and gather information about your leads. Both platforms have a landing page builder.
GetResponse has over 100 landing page templates. They are professionally made, and each comes with a matching “Thank You” page. You can use the drag and drop editor to edit each element of your landing page. You have the freedom to either host the landing page on a GetResponse subdomain or your own domain. The landing pages are responsive; therefore, they look stunning on all devices. You get over 1000 free photos to use, and an image editor that you can use to make your images more glamorous.
Infusionsoft also allows you to create and host landing pages easily without expert help. You can make the landing page multi-column and include images, texts, and videos. A landing page can only be assigned to a single campaign goal. It is auto-saved every 30 seconds as you create it, ensuring you don’t lose much data in case of any technical problems.
Landing pages here also come with optional “Thank You” pages.
Verdict: Both platforms have great landing page features.
Numbers don’t lie. Testing helps improve your campaigns and increase your revenues.
With GetResponse, you can split test almost anything – including your content, from field, subject line, day of the week, landing pages, web forms, and even time of day. You can use their slider to split your list into testing segments. There is an option of setting it up such that the winning version gets sent automatically. You also get to configure how long you want the test to last. What’s more, you get instant results.
Infusionsoft also allows you to do split tests. You can use it to try different emails, landing pages or offers on your contacts so that you know what converts better. There are very limited A/B testing features here. If you want to split test the same way you would have done in GetResponse, you will need a third party plugin.
Verdict: GetResponse has more split testing features.
When it comes to any subscription product, exceptional customer support is very important. This is because there are some things that may be hard to understand and different challenges can always come up along the way.
GetResponse has a 24/7 live chat feature. You can also contact them through email ticket or phone call. It also has many relevant help pages on their site such as their learning center, GetResponse TV, blog, and Marketing Automation Hub. Additionally, they host regular webinars that can help a newbie get the most out of their features.
Infusionsoft also has 24/7 chat support. You can use their call support during specific working hours. It has a few help pages that can take you through the basics. There are different live courses offered at the Infusionsoft University that are offered at hefty fees.
Verdict: GetResponse takes this.
GetResponse is a fantastic tool that has brilliant email marketing and marketing automation features. It enables you to host webinars, which is not available in Infusionsoft. It is very easy to use, making it beginner-friendly. You get all these only at a fraction of the Infusionsoft cost.
Infusionsoft is another marvelous tool with to-die-for features. These include CRM (customer relationship management), email marketing, lead scoring, e-commerce shopping carts, and sales features. It is, therefore, awesome for email marketing and marketing automation in general.
However, Infusionsoft is very expensive and hard to use. It is best suited for big organizations that have dedicated marketing automation personnel. Its support is wanting, and for advanced training, you may have to pay even more money on top of their expensive charges.
For those reasons, GetResponse is the ultimate winner. If your goal is to get a marketing solution that you will use seamlessly and affordably, with outstanding features, GetResponse is the definite way to go.