Microblogs have become increasingly popular with the rise of social media, but how does a microblog differ from a traditional blog? The concept of a microblog is to post short bits of content in a frequent manner, as opposed to more of a set schedule of longer posts for a traditional blog. Microbloggers share bits and pieces from their day and make it feel very personable for their followers. Whether they have 200 or 200K followers, they post several times a day to quickly keep their followers updated on what’s going on without having to write long-form posts.
The terms micro-influencer and microblogger can often be used as synonyms. There are famous microbloggers for every sector of entertainment or information. There are fashion, food, lifestyle, shopping, makeup, fitness, sports, travel, home goods, you name it, it’s covered.
Popular platforms for microblogging, as you may guess, are social media platforms. Twitter, Instagram, Facebook. Tumbler, Pinterest, and even LinkedIn for businesses.
Arguably the most popular form of microblog, due to the word limit and the quick update style posting format. It is quick and convenient to share your thoughts, post gifs, and showcase links to other articles or posts.
A visual form of microblogging, which make this a fun and different choice for bloggers to utilize original photos rather than only written word.
Similar to Instagram, Facebook makes it easy to cater to a visual form of microblogging.
Linking your content to Pinterest is quick, and easy, and allows for small blurbs and pictures to be saved for future use by your followers.
Though it isn’t as popular of a platform as it was in recent years, Tumblr is still a great platform for quickly posting for a microblog. You can also tag specific topics to keep your niche relevant.
Companies and agencies are able to utilize LinkedIn for microblogging snippets of news for their brand. The platform makes it easy to post both long and short-form posts along with being able to link other articles and pictures for followers.
Similar to a regular blog, finding your niche carries a lot of weight for the impending success of your microblog. For microblogs that surround topics like fashion or makeup, authors will want to keep up with current trends as well as do continuous research to stay on top of how to stay relevant to their followers. This will include mentioning the season’s best brands and products while linking where they should shop for the best quality for their money. Sponsorships are typically very popular with microbloggers because they can give out codes to their followers. Sponsorships and partnerships are affordable marketing tools for brands, and convenient for customers to see the most popular items at a glance on the microblogger’s page.
Followers and readers of microblogs typically are looking for a sense of authenticity when looking for new bloggers and influencers to follow. If your content is not only relevant but real, you will automatically find a following of people who appreciate you for that vulnerability to show yourself as a real person.
Keeping up with trends no matter what area or niche your microblog lives in is vital to your success. If you are constantly a week or more behind on trends, followers will begin to notice. They may even look elsewhere for more relevant information.
Once you develop a following for your microblog, it is easy to turn your personal account into a microblogging account. There are settings to maximize your content across each platform. For Instagram, you can change your account into a creator account by going into your settings. Then, click “switch to creator account” in the account settings tab. It’s that simple to get started. For Twitter, you can switch to a professional account. The settings are pretty similar across social media platforms.
Now that you know how a microblog differs from a traditional blog, you’re ready to grow it! Microblogging is not only a great opportunity for aspiring bloggers to get their foot in the door but a way for those that want to be big names in the influencing world to develop an audience and rapport with their subscribers. Whether your microblog is on Twitter, Instagram, Pinterest, Facebook, or any number of other platforms, you will be ready to make the most of it!
Adeline is a graduate of the University of North Carolina at Charlotte where she majored in Communications with a concentration in Public Relations and Journalism. Currently living in Charlotte, she enjoys reading, volleyball, and strolling through her favorite farmers markets with her Goldendoodle Theo.