Across today’s digital landscape, there are blogs designed specifically for male and female readership. Outlets like Bustle and Refinery29 caters heavily to a predominantly female audience, whereas Thrillist generally addresses a male demographic.
But male-dominated sites, and even sites that consider themselves gender neutral like the Infatuation and The Points Guy, should consider adding more female-driven content to their overall editorial strategies.
Why is it so important to create more inclusive content that sparks female readership and engagement? Well, in addition to men and women gravitating toward different types of online content, men and women also behave differently after reading content that resonates. 76% of women use social networking.
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