Blogging for traffic conversion only makes sense if the website traffic you are getting is the right kind. That is to say, you will only be able to make money off of the visitors that your site is getting if they were already primed for that result going in. So, how exactly are you going to get the type of traffic to actually make you money? This is what we’ll be getting into today.
There’s a reason it seems like everyone you know has taken up blogging. It’s an effective way to communicate something you care about, it’s a fun way to build community and connect with people who share your perspectives or interests, and it can be an effective business move, whether you use it as content marketing to draw attention to a product or service or collect advertising funds off of the blog itself.
But, while blogging is free and accessible to anyone, there’s a lot to learn. The good news is, whether you blog as a hobby, a supplement to moneymaking activities, or a commercial venture in and of itself, all the skills you learn are not only transferable to other marketplaces and ventures but are also in high demand. Here are five transferable skills that every blogger eventually learns: [Read more…]
In order to maintain strong engagement and traffic levels, studies have found that branded blogs should post sixteen or more times a month. However, maintaining this frequency while consistently posting high-quality content can be quite a challenge.
Keeping up with the daily demands of an active blog requires the focus of a full-time job, but more often than not, it is simply another addition to the list of an already overwhelmed marketing team that can’t afford a full-time writer. [Read more…]
Web hosting is the foundation of every blog. It increases your blog’s traffic, improves its SEO, and ensures that your blog is accessible 24/7. But choosing a hosting site isn’t easy. Apart from the fact that you need to dig deeper into knowing each one, you can also get lost with the many hosting services out there. Here we’ll help you avoid that as we’ll show you the best hosting sites that’ll surely boost your blog to greater heights.
One of the most distinctive technological trends of the last few decades has been the proliferation of consumer technology. Once this meant televisions and washing machines – now the term extends to laptops, smartphones, games consoles, smart speakers, smartwatches…the list lengthens every day. It’s a dynamic, fast-moving world, with an unending succession of shiny new products.
Tech fans love it but also struggle to keep up at times. How do you know that the latest smartphone or HD TV is worth the investment? Reviews by people who’ve already bought or had a chance to test the product are the best way to find out.
Enter tech bloggers. [Read more…]
Let’s start with this: inviting experts to create articles that you’ll post on your business blog is a smart idea. After all, your goal is to provide your customer community with topical, relevant, and original content, and this certainly fits in this strategy. Well, sometimes.
That’s because if you take a quick tour of the business blogosphere, you’ll quickly discover that all is not right in the state of guest blogging. In fact, for every article that informs and impresses, there are a handful (or make that two handfuls) that, frankly, fail to deliver. What’s going on? [Read more…]
It may sound strange, but writing is only one aspect to maintaining a successful blog –– a big aspect –– no doubt, but in truth only one of many. Indeed, there’s much more to creating an engaging blog than simply blurting out 500 words at a time. So today, let’s take a look at five ways you can improve your blog, that don’t have a thing to do with actually writing it:
Get Someone Else to Write it
No, don’t enlist some stranger to write for your professional blog. Instead, seek out an expert in your field and ask them to contribute a guest post for your blog. A valued opinion scribing for your blog is a tremendous way to build trust between you and your target audience. [Read more…]
Regardless of how you typically blog, whether it’s a business or a hobby, at some point you might be tempted to blog about your personal life. You might talk about a past relationship you’ve had, refer to your day job, or even link to a registry for your upcoming wedding. But is it a good idea to blog about your personal life? Or should you keep your blogging life and personal life as separate as possible?
Why You Would Blog About Your Personal Life
Let’s look at some of the major reasons you would consider blogging about your personal life in the first place:
- Personal experiences. You might include references to your personal experiences if they share a theme with your work, or demonstrate an important point. For example, if you’re blogging about how to create a successful startup, and you’ve had entrepreneurship experience in the past, it’s a perfect opportunity to reference those stories and add more authority to your work.
Data loss is a fact of life for anyone writing and publishing their content on the internet. WordPress forums are filled with tales of people who’ve lost posts by adjusting their theme, migrating to a new host, or experiencing simple website errors. When servers fail or human error compounds and you’re left without the work you’ve done, you haven’t only lost words and media files. Instead, you’ve lost hours of work, the chance to connect with your readers, and potentially a lot of your legacy posts that gave new visitors a chance to see what your blog was about.
Some things, once lost, can’t be recovered. That’s why it’s important to back up your blog now – and regularly – before a catastrophic failure occurs.When was the last time you backed up your blog? Here's a reminder why you should do it now. Click To Tweet
Why Should I Back Up My Blog?
You should know how to back up a blog because your content took time to make and deserves to be preserved. No storage method, hardware component, or website is completely failsafe; even something that hasn’t ever given you a problem could go belly up tomorrow and leave you without valuable content you’ve produced during your blogging career.
“Networking” is a word that makes many of us cringe; it calls to mind men in expensive suits shaking hands and wearing fake smiles. When you work in an industry you’re passionate about (such as blogging about a subject you’re an expert on), the last thing you want to do is feel like a sycophantic phony.
But networking doesn’t have to be about sucking up to those in power. It’s about forming connections and making friends with people whose work you genuinely respect. Not only will those relationships help as you develop your blog and cultivate your audience—they’re fulfilling on a personal level, too.
Here are several valuable techniques you can use to help form a network of blogging colleagues. [Read more…]