Reasons You Should Invest in SEO

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You can’t make money from your business – no matter if it’s blogging, eCommerce, or some other type – if you don’t get customers. To get potential customers you have to share your business information with people. SEO (Search Engine Optimization) is one of the fundamental ways to get more customers with less effort.

Doorstep marketing needs a lot of hard work & afford to get the expected outcome. According to recent research, it costs more & provides less output than digital marketing.

Read: Essential Google Chrome Extensions For SEO

Here are some reasons why you should invest in search engine optimisation services. If you’re looking to convince clients to do so, you can also present these arguments.

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5 Types of Tools Every Fast-Growing E-commerce Business Should Consider

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First, you create an online store on Shopify.

Then, you spend endless hours to launch products and develop a branding strategy. Later, you begin your advertising, marketing, and promotional efforts.

Finally, people start buying from you, and you keep on growing, year after year.

That’s how it works, right? ASOS-level success in a couple of years?

Wrong! [Read more…]

New Report Discovers Disconnect Between Retailers And Social Media

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A new report is further cementing the fact that social media is a vital tool for businesses. Not only is it a great avenue to promote your business and reach potential customers, but consumers also see it as a way to connect with you. Just like when customers would call or visit your business, they expect the same attention when they reach out to you on social media.

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What You Need to Know Before Becoming an Internet Entrepreneur

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While the myth of millennial entrepreneur – independent startup owner with a promising new app – is still alive and well, the truth is that this generation is on its way to becoming the least entrepreneurial generation in US history. The statistics are there to back it up. A Wall Street Journal analysis of data gathered by Federal Reserve reveals that the share of business owners under 30 has fallen by 65% in the last 24 years.

On the opposite side, large companies like American Express have stated that “Millennials Could Be the Most Entrepreneurial Generation Ever“, but seemingly, the overall problem is that many young people view entrepreneurship as a state of mind. As a matter of fact, according to the editor-in-chief of the popular MiLLENNiAL magazine, around 60% of young adults consider themselves entrepreneurs and astonishing 90% recognize it as a mentality. Therefore, in order to keep up with the past generations, young millennial entrepreneurs have to put a lot of more work. [Read more…]

These Are The Biggest Business Blogging Mistakes You Might Be Making

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Every business should have a blog, it is a vital tool in interacting with potential customers and getting them interested in your product or services. However, it is easy to screw up this important marketing tool. While it isn’t the hardest thing to master, there are several small things that can royally mess up your strategy.

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Feel Like a Change? Why Not Try the Life of an Expat-preneur?

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I dislike buzzwords as much as the next person (maybe a bit more), but when I heard the word “expat-preneur”, I have to admit that my curiosity was aroused.

Perhaps it’s because of the association I made with moving around from country to country while working. Much like the million-dollar blogger (now, if only I could emulate his success…). [Read more…]

How To Jazz Up That Boring Business Blog

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Every successful blog needs to be able to snag the reader’s attention from the very first moment. However, it can be difficult if the subject matter isn’t exactly the most exciting topic in the world. But, it is possible. First of all, the reader has visited your blog because they have some interest in whatever topic you are writing about, so with a little bit of thought you can make sure they stick around for more.

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7 Online Marketing Tools You Need to Master in 2016

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To remain competitive in the unforgiving landscape of online marketing, you need to adopt tools and exploit the latest trends to optimize your marketing channels, business processes, and your team’s productivity. However, it is important to be smart with your toolset choices. With today’s myriad of marketing software, it is easy to overspend and overcomplicate your marketing. [Read more…]

5 Ecommerce Trends in 2016 that Will Help Boost Your Sales

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Based on the trending ecommerce tactics, tools, and platforms throughout 2015, online marketers were able to predict the trends that will play a major role in the ecommerce world this 2016. By adapting to these trends, marketers are able to keep up with competition while improving sales and boosting the growth of their businesses.

If you want to stay competitive and push your business toward ultimate success, then you should adapt to these 5 trends in the ecommerce industry that can maximize your sales. [Read more…]