In this digital era, many entrepreneurs – especially bloggers who are expanding their horizons – may be tempted to only focus on online marketing. Internet-based marketing strategies are great and largely effective. However, online and offline marketing are complementary and can really boost your sales if integrated. In fact, as much as digital marketing is great, face to face human contact is special. Consumers really appreciate brands that can cut through the noise of the internet and reach them on a personal level. [Read more…]
Social media began as a fun way to make connections and stay in touch across the miles, but these days, your favorite social media outlets can help you create additional cash flow. Whether you’re making extra money now or if you’re just getting started with plans to pad income from your day job, these side hustle tips are sure to help.[Read more…]
If you have your own freelance business, you want it to be successful and as fruitful as possible. You have probably put a lot of time and dedication into both creating and growing your brand, not to mention your life savings. However, there are many liabilities that come with owning a company. These liabilities might come in the form of an employee who is having an issue or a client who has had a problem with your products, services or establishment. By protecting yourself against these risks, you will be able to continue operating the business of your dreams. [Read more…]
You can’t make money from your business – no matter if it’s blogging, eCommerce, or some other type – if you don’t get customers. To get potential customers you have to share your business information with people. SEO (Search Engine Optimization) is one of the fundamental ways to get more customers with less effort.
Doorstep marketing needs a lot of hard work & afford to get the expected outcome. According to recent research, it costs more & provides less output than digital marketing.
Here are some reasons why you should invest in search engine optimisation services. If you’re looking to convince clients to do so, you can also present these arguments.[Read more…]
In today’s fast-paced world, things can change in the blink of an eye: new products are released every moment, new competitors emerge constantly, new marketing channels are becoming popular. Regardless of what industry you are in, what used to work well several years ago, is no longer effective today.[Read more…]
First, you create an online store on Shopify.
Then, you spend endless hours to launch products and develop a branding strategy. Later, you begin your advertising, marketing, and promotional efforts.
Finally, people start buying from you, and you keep on growing, year after year.
That’s how it works, right? ASOS-level success in a couple of years?
Wrong! [Read more…]
A new report is further cementing the fact that social media is a vital tool for businesses. Not only is it a great avenue to promote your business and reach potential customers, but consumers also see it as a way to connect with you. Just like when customers would call or visit your business, they expect the same attention when they reach out to you on social media.
While the myth of millennial entrepreneur – independent startup owner with a promising new app – is still alive and well, the truth is that this generation is on its way to becoming the least entrepreneurial generation in US history. The statistics are there to back it up. A Wall Street Journal analysis of data gathered by Federal Reserve reveals that the share of business owners under 30 has fallen by 65% in the last 24 years.
On the opposite side, large companies like American Express have stated that “Millennials Could Be the Most Entrepreneurial Generation Ever“, but seemingly, the overall problem is that many young people view entrepreneurship as a state of mind. As a matter of fact, according to the editor-in-chief of the popular MiLLENNiAL magazine, around 60% of young adults consider themselves entrepreneurs and astonishing 90% recognize it as a mentality. Therefore, in order to keep up with the past generations, young millennial entrepreneurs have to put a lot of more work. [Read more…]
Every business should have a blog, it is a vital tool in interacting with potential customers and getting them interested in your product or services. However, it is easy to screw up this important marketing tool. While it isn’t the hardest thing to master, there are several small things that can royally mess up your strategy.
I dislike buzzwords as much as the next person (maybe a bit more), but when I heard the word “expat-preneur”, I have to admit that my curiosity was aroused.