7 Tools for Smart Competitor Analysis

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They say you should know your enemy. The same is true for your competition. If you want to outsmart your rivals and leave them behind, you should apply the most efficient competitor research approaches and keep up-to-date on the latest trends.

Online marketing is constantly changing and developing. New competitor tools and features keep appearing here and there. You shouldn’t try every tool on the market. I highly recommend picking one or two all-in-one tools to automate daily tasks, track competition and pull extra insights.  But avoid being too conservative. When something really worth trying appears on the market, it’s not a bad idea check whether it’s the right time to switch to something more advanced.

Just to bring you up-to-date, let me guide through latest competition analysis trends. Below is a list of the newest tools and their pricing. They all are meant to help with the different tasks, so pick only what your business needs. [Read more…]

How Competition Actually Benefits Your Blog

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Competition

When it comes to competition, we often look at people or businesses in our respective niches as enemies, and those we must beat. No matter what you blog about, chances are there is more than a small handful of people writing about the same thing. And if you sell ebooks, courses, consulting, etc., you can be sure others are as well. Naturally, we are designed to compete because before the days of modern science and technology, if we lost, we died.

Quite frankly, looking at your competition as enemies or “the bad guys,” is an absolutely backwards line of thinking. It is perfectly normal to think that way, but you are doing yourself and your blog a total disservice by not using competition to your benefit.

Gain Valuable Insight

No matter how smart or “on top of things” you think you are, there are people out there who will prove you wrong. Sometimes, there might be areas that you have overlooked, or ways of interacting with your audience for example that you never thought about before. Also, there could be valuable tools you never heard of, and maybe even ways of crafting your content to keep readers more engaged. [Read more…]

What Is The Future Of SEO?

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future

In a society where the internet is an integral part of many of our lives, internet related industries are flourishing, including Search Engine Optimisation (SEO). Without good SEO, website owners will have sites that are barely even noticed by people making searches online, which could make even the best sites all but useless.

With this in mind it is easy to see just why good SEO is in high demand. What’s more is that SEO looks like it will be around for some time yet as it is hard to see how it could become obsolete any time soon. As long as we have the internet there will be a demand for SEO and the internet looks as though it is here to stay, at least that is until something better comes along. [Read more…]

Hostel company seeking 2010 Winter Olympics video blogger

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We’ve seen a fair number of blogging competitions over the past couple of years, where one lucky entrant gets an all-expenses-paid trip somewhere to blog about an event or location.

The latest one to catch my eye is being run by Hosteling International Canada.

They’re looking for a video blogger to report from Vancouver during the 2010 Olympic Winter Games (12-28 February 2010).

To be in with a chance of winning, bloggers need to submit a one-minute video explaining why they would be the best person for the job. [Read more…]