Facebook Mobile Was Most Downloaded App Of 2012

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Facebook MobileFacebook surpassed Google Maps in 2012 to become the most downloaded app of the year among iOS and Google Android users in the United States.

According to comScore supplied data the Facebook app also managed to win in terms of time users spent using its mobile apps. According to the report 23 percent of a mobile users time was spent on Facebook.

Facebook has long been a favorite app in terms of engagement and 2012 was no different.

While Mark Zuckerberg and team led the mobile download sector, Google still scored five out of the six most downloaded apps thanks to Google Maps, Google Play, app hub for Android, Google Search, Gmail and YouTube.  [Read more…]

Facebook Adds Photo Filters To iOS Mobile App

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Facebook Photo FiltersThe battle of the mobile photo filter apps is under way! Yesterday it was revealed that Twitter was secretly working on an Instagram competitor and now Facebook has launched a filter program of its own.

Fresh off the heels of its Instagram acquisition the world’s largest social media network has delivered photo filters for Facebook mobile users.

The new iOS update adds Instagram-style filters to Facebook photos as users choose to use them. Pictures uploaded to an Apple-powered device are automatically eligible to use the filters.

To use the program users simple choose a photo to upload and then tap the wand icon. 13 different filters are include, among them are: contrast, cool, coffee, neon, b&w. and more. [Read more…]

Facebook Begins Rolling Out Timeline For Mobile Pages

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Facebook TimelineFacebook on Friday started rolling out Timeline pages for the mobile version of Facebook, four months after the company debuted the interface for Facebook.com

The new output was discovered by Inside Facebook but has not rolled out to all users at this time. Typically when Facebook rolls out a new feature it beta tests changes for a small subset of users then pushes the change to all of its 900+ million users over a short time period.

The new design includes the page’s cover photo, added About section information and even new icons for a page’s photos, fan base details, etc.

Mobile users will also notice a larger “Like” button that spans across the width of the screen. Pages with a “message” button however have a smaller like button.

By adding a cover photo and page descriptions to mobile output users are expected to gather a more clear understanding of what a page is about, while the larger Like button Facebook believes will lead to higher engagement rates and ultimately better mobile device revenues.  [Read more…]

Facebook Promises Much Faster iOS Speeds, Upgrade Likely For Late Summer

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If you access Facebook from an Apple iOS based device you are likely well aware of the horrendous speed at which the app operates. Now following thousands of user complaints the worlds largest social network has promised to speed up the platform.

Several anonymous Facebook engineers came forward on Wednesday to reveal that Facebook is completely overhauling the mobile app to be optimized for speed, noting that the mobile version which earns 2.5 times as much as the Facebook.com web platform will be ready by this summer.

The new platform for iOS based devices is being built using the Objective-C coding language instead of HTML5 for which the current application is built. Essentially the new version will take advantage of the iPhone’s hardware instead of rending most parts of the app as a webpage as it currently does.  [Read more…]

Facebook Smartphone Coming In 2013 [Report]

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Facebook SmartphoneFacebook hasn’t had the best luck with mobile advertising attempts and now it appears the company may be hedging its mobile bets on a new Facebook smartphone that could be released by early 2013.

According to a recent report the smartphone would be Facebook’s third attempt at creating a viable consumer smartphone that deeply integrates the social networks platform.

Rumors about a Facebook smartphone began in 2010 but those sources soon revealed that “development complications” led Facebook to abandon the project. Eventually AllThingsD reported that HTC and Facebook were working on a Facebook integrated smartphone with the code name “Buffy” which may still be in the development stages.  [Read more…]