Keyword Rank Tracking: What Newbie Bloggers Need to Know

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Being a blogger sound easy. You just share your thoughts by writing down articles and prom oting them, right?

Wrong!

While the process above rings true up to today, it’s not as simple as it seems.

As the days pass, more and more people launch their blogs in the hopes of making it big.

That’s good and all, except for this problem:

The market is becoming more saturated and competition is becoming fiercer.

Did you know that 4 million blog posts are published daily? That means publishing a post on your blog is akin to dropping a pin in the middle of a forest.

As a blogger, you want to make your effort count!

You want your target audience to read and engage with your posts.

And arguably the best way to do that is through SEO – specifically keyword rank tracking.

Why should you track your keyword ranking?

You’re probably expecting me to say that building links, creating good content, and engaging with your audience as the key to your SEO campaign.

Don’t get me wrong: all of the above are important.

But here’s the thing about keyword rank tracking that people don’t talk about:

It gives you a bird’s eye view of your blog’s SEO performance thus far.

Keeping tab of your search rankings shows which among your posts are ranking on Google and are generating the most organic traffic

Even if you don’t practice SEO, there should be at least a page on your blog that’s ranking for a keyword or two.

Once you have the data on hand, you simply optimize them to rank higher.

No need to create new content (at least not now).

Make your pages better to increase their search rankings and drive even more traffic to your blog!

This way, you take advantage of low-hanging fruits on your blog and give them a little nudge.

With just minimum effort, you can yield maximize results if you track your keyword ranking the right way.

Speaking of which…

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Keywords Are for Users, Not SEO Abusers

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What is the single most important factor for SEO?

Is it your sitemap? Is it internal linking? Is it external linking? Is it the quality of inbound links to your site? Is it the relevancy of your domain name? Is it how fast your site loads? Is it your content?

Depending on who you ask, the answer to all of these questions is yes. [Read more…]

6 Quick Ways to Choose a Good Keyword

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Quick ways to choose a good keyword.

Image – Mike, Flickr.

It takes a lot of people a long time for them to choose a quality keyword for their website or for a specific blog post. There are tools like Wordtracker that allow you to test out keywords you’ve already thought up, but little that helps you actually choose a good keyword to test in the first place. Here are a few key principles you can follow in order to come up with a solid keyword fast.
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Writing SEO Friendly Blog Articles For WordPress

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Google’s oft-quoted advice for getting your blog articles ranked is that you should write rich, high-quality, and valuable content. That’s great advice and, without good content everything else you do to improve your SERP position is largely a wasted effort. However, there are many things you can do in addition to creating high-quality content that will give your articles a boost. We’re going to look at 10 basic SEO techniques that every blogger, writer, and editor should be aware of when they are creating content for the web. [Read more…]

Sunday Morning SEO: Keywords Vs “Clever” Words

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keywordsSean Platt recently wrote about the power of keywords for Copyblogger. When he first started his business blog, he ignored keywords and just focused on developing a unique writing style. He got a lot of compliments for his writing but his blog was not making much money.

He switched his focus from “clever” writing to SEO writing by including keywords in his posts. The result was huge. He got more traffic and links and he made a lot of money. [Read more…]

Sunday Morning SEO: Long Tail Keyword Research With Google Analytics

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One of the things SEO specialists often talk about is the power of long tail keywords. Long tail keywords are the search terms with 3 or more words that don’t have high search volume. The shorter keywords have higher search volume but in aggregate, the long tail keywords provide the bulk of a site’s search traffic.

For example, you can have a Europe travel site that ranks well for europe travel but the majority of your traffic will come from terms like:

  • europe travel deals
  • europe travel guide
  • europe travel packages
  • europe travel books
  • cheap europe travel

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Sunday Morning SEO: Using PPC to Test Keywords

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Like the title of my column implies, I do a lot of SEO work – both for clients and my own sites.  However, I’ve recently started getting into PPC, or pay per click, marketing.  This has been a great education.

One of the things that I’ve learned is the importance of testing.  The fundamental principle in PPC seems to be to test every variable you can think of so your campaign is as efficient as it can be.  PPC is the fastest way to drive targeted traffic to your site.  However, if you’re not constantly testing in order to improve your campaign, you can quickly lose a lot of money.  We as humans are not perfect, so your first ads and keywords will have to tweaked as you gain data from your testing.

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