What is the single most important factor for SEO?
Is it your sitemap? Is it internal linking? Is it external linking? Is it the quality of inbound links to your site? Is it the relevancy of your domain name? Is it how fast your site loads? Is it your content?
Depending on who you ask, the answer to all of these questions is yes. [Read more…]
You can make globs of money by either setting up a blog to generate more traffic for your business, or you can use it to create an online store, or to include affiliate links or as a source of advertising. The ideas are limitless. [Read more…]
Paid search advertising remains one of the most effective marketing tactics that any e-commerce business can employ. It can also be an exercise in frustration when the results aren’t meeting expectations – not to mention, a colossal waste of money. [Read more…]
Image – Mike, Flickr.
It takes a lot of people a long time for them to choose a quality keyword for their website or for a specific blog post. There are tools like Wordtracker that allow you to test out keywords you’ve already thought up, but little that helps you actually choose a good keyword to test in the first place. Here are a few key principles you can follow in order to come up with a solid keyword fast.
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If you have any inclination about SEO when you’re a blogger (which you should, as SEO can help increase your blog’s traffic and engagement), then you know that being sure you use the right main keywords when you are writing blog posts can help people find your content when they are searching for it via search engines. [Read more…]
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Google’s oft-quoted advice for getting your blog articles ranked is that you should write rich, high-quality, and valuable content. That’s great advice and, without good content everything else you do to improve your SERP position is largely a wasted effort. However, there are many things you can do in addition to creating high-quality content that will give your articles a boost. We’re going to look at 10 basic SEO techniques that every blogger, writer, and editor should be aware of when they are creating content for the web. [Read more…]
Sean Platt recently wrote about the power of keywords for Copyblogger. When he first started his business blog, he ignored keywords and just focused on developing a unique writing style. He got a lot of compliments for his writing but his blog was not making much money.
He switched his focus from “clever” writing to SEO writing by including keywords in his posts. The result was huge. He got more traffic and links and he made a lot of money. [Read more…]
One of the things SEO specialists often talk about is the power of long tail keywords. Long tail keywords are the search terms with 3 or more words that don’t have high search volume. The shorter keywords have higher search volume but in aggregate, the long tail keywords provide the bulk of a site’s search traffic.
For example, you can have a Europe travel site that ranks well for europe travel but the majority of your traffic will come from terms like:
Like the title of my column implies, I do a lot of SEO work – both for clients and my own sites. However, I’ve recently started getting into PPC, or pay per click, marketing. This has been a great education.
One of the things that I’ve learned is the importance of testing. The fundamental principle in PPC seems to be to test every variable you can think of so your campaign is as efficient as it can be. PPC is the fastest way to drive targeted traffic to your site. However, if you’re not constantly testing in order to improve your campaign, you can quickly lose a lot of money. We as humans are not perfect, so your first ads and keywords will have to tweaked as you gain data from your testing.
In my last post, I talked about the importance of inserting keywords in the title tags of your blog posts. The title tag is by far the most powerful onpage SEO factor. But what about catchy titles that don’t have many keywords? Is there a place for them in SEO?
The answer is yes and here’s how you can combine catchy and keyword rich titles to improve your rankings. [Read more…]
