It’s expected these days to have one or more social media accounts. People will ask to add you on Facebook or connect on LinkedIn as easily as they’ll ask for your phone number. It’s simple for most people to find you online, too, since your profiles are only a search of your name away. For this reason, it’s essential to use basic social media safety strategies to keep your identity, information, and self safe. [Read more…]
In the world of digital marketing, the debate about whether organic or paid is best rages on. And for good reason, because whether you’re talking about PPC, organic search or paid advertising, they all have benefits to consider.
Much the same can be said in the world of social media marketing. In fact, research shows that 86 percent of marketers now combine paid and organic social media tactics to achieve their goals. But, if resources are tight, the choice between paid and organic social media marketing can be a difficult one to make, although the simple fact that you’re considering both shows you’re on the right track.
In this article, we’re going to frame the argument for both an organic and paid-for social media marketing strategy, giving you the benefits of each to help you make the right decision for you and your business. [Read more…]
Millennials – and, increasingly, people of all ages – are getting used to dating online. The first group of people who won’t remember a time before friendships were born, nurtured and often even ended on social media are now pre-teens. The reality of our world is that all relationships, both romantic and platonic, are now heavily influenced by internet tools, whether that is where they’re begun, or how they’re maintained.
While in-person interactions are still incredibly important to relationships (and we hope they always will be), it’s important to recognize just how much social media and dating apps are changing how we care for those we love – and even who we direct that affection to. [Read more…]
Instagram is one of the most popular social media channels at the moment. With different features focused on helping users share their visual content to followers, the platform allows businesses to build a more vibrant community to engage with their respective brands.
In fact, the Instagram train is more than picking up steam. The number of brands predicted to use Instagram as part of their social media strategy in 2017 is 70.7%, edging out Twitter for the top spot. [Read more…]
Is your business’s social media pages having low engagements lately? Do you want to increase it without paying for ads?
Facebook may have 1.7 million users, Twitter 313 million, and LinkedIn “only” 106 million, but any self-respecting blogger or content marketer knows that the last network cannot be ignored. That is, if you want to build a professional brand that will help cement your credibility in your chosen field.
The general consensus is that LinkedIn is the professional’s social network, something which anyone can surmise with a perfunctory look at the platform.
It is thus a pity when new bloggers – or some experienced ones – fail to take advantage of LinkedIn. Sure, they have an account. They fill out their profile. And then they leave it at that. Perhaps they check in once a month or so – when they get a connection request or when someone endorses them.
If this is you, then you are missing out on the benefits that LinkedIn can bring you and your blog. [Read more…]
A new report is further cementing the fact that social media is a vital tool for businesses. Not only is it a great avenue to promote your business and reach potential customers, but consumers also see it as a way to connect with you. Just like when customers would call or visit your business, they expect the same attention when they reach out to you on social media.
How much time do you spend on social media for your blog? I don’t mean going on Facebook and Twitter to catch up with friends, or pinning gorgeous stuff on Pinterest, or even looking at cool photos on Instagram – all for personal pleasure. I mean doing the sometimes tedious work of ensuring your blog’s profiles are updated with posts, replying to comments and tweets, and talking to your followers in general.
The chances are that you’d say “too much”. Too much, meaning you can use some of that time planning and writing posts. [Read more…]
Time is extremely important to those who operate small businesses. Chances are each person on your staff is doing the work of many. As the owner, you are probably wearing many hats. While you may be letting social media take a back burner to more important business activities, experts say you are making a huge mistake. In fact, by actively managing your social media accounts you could bring in 400 percent more sales.
Rachel Go, a guest blogger from Hubstaff contributed some expert advice for Authentic Form & Function on how to build a strong social media presence by building relationships with your followers and optimize your accounts. By following a few of her expert tips, you could see drastic results.
While you should definitely check out Go’s full article for all of the incredibly insightful tips, there is one topic she covers that we think many people overlook. [Read more…]