Facebook, Twitter, Youtube, Tumblr, there are literally hundreds of platforms that Republican and Democrat candidates can utilize for the 2012 election cycle. While President Obama dominated the social media spectrum in 2008 this years elections have demonstrated a more acute understanding and implementation on both sides of the political spectrum.
The team at Viralheat put together in infographic that showcases not only the number of people supporting each political party but also candidate information.
As the infographic shows there is a new virtual tie when it comes to “Share of voice” on social networks” while the type of networks being utilized differ with President Obama dominating Facebook and Pinterest while Mitt Romney holds his own on Twitter. read more
Bing and Facebook further integrated their partnership on Thursday. Bing is now capable of allowing users to search Facebook photos for their accounts and friends accounts after authorizing the feature via the Bing app.
When searching the images section on Bing.com users will now see their results listed in a Pinterest-style layout (pictured above).
Bing takes its Facebook photo searching one step further, added the ability to search for specific keywords that have been added to photo captions or album titles, a feature even Facebook has not integrated on its own platform. read more
Twitter on Wednesday officially opened its certified products platform to the general public. With the program Twitter says customers can now take advantage of programs in three verticals that include Engagement Products, Analytics Products, and Data Reseller Products. According to Twitter the verticals are “based on the needs we see from partners every day.”
In a post on the company’s blog rep Seth Binderngel noted:
“With this program, we’ve identified areas where we see huge demand for innovation on Twitter’s platform.
We’re launching today with 12 partners, and this is just the start. If you have a unique product that fits in at least one of the product verticals, solves a market need and has the potential for a large impact, please get in touch.” read more
Social news reading platform Flipboard is on a tear, adding 15 million new users to its platform over the last eight months. With 20 million users now reading stories on the mobile platform the company has managed to quadruple its user base in less than one year.
The platforms biggest advantage of late has been its massive expansion from an iPad only application to options for iPhone devices and in June the launch of Google Android smartphone support. The company has also launched region-specific content in China, France, Germany, Korea, Italy, Spain and the Netherlands.
Customers have also raved over the company’s new features including audio capabilities, Google+ access and premium content provided by The New York Times. read more
Remember when downloading a simple picture on the internet could take several minutes? That problem hasn’t gotten much better in 2012 for at least half of America’s internet users. While pictures may be faster Netflix, Amazon Prime and other video services can not be properly utilized by more than 50% of the American public.
While the Federal Communications Commission’s Eighth Broadband Progress Report this week revealed that 94% of American households have access to “broadband” but 60 percent of those homes subscribe to the minimum broadband speed of 768 kilobits per second (kbps) — far less than the FCC’s broadband definition of 4 megabits per second.
To put those speeds in perspective Netflix requires a minimum speed of 500 kbps and when other WiFi connections are being utilized many of those users fall below the minimum video streaming data limits for the monthly subscription based service. read more
It’s about time! Facebook on Thursday began rolling out the new version of its iOS mobile based application to Apple users. As promised the mobile network application is much faster and performs at a higher level.
Before the update an HTML5 heavy application caused Facebook users to wade through an ultra-slow mobile version of the social networks system. Even simply opening the Facebook app took longer than other programs installed on a users mobile device.
In an interview with All Things D on Thursday morning Facebook iOS mobile product manager Mick Johnson admitted that users expected more from the app:
“People have different expectations when it comes to using Facebook for iOS. They expect a level of performance and speed that just wasn’t there.”
In the interview Johnson claims that benchmark speed tests show that basic functions such as scrolling through a news feed, viewing photos and loading the app are faster by 200%. read more
“We’ve rolled out a number of specific mobile ad formats on YouTube over the past year, making it easier for advertisers to reach people with great ads and content creators to monetize mobile views. Now we’re extending this further by launchingTrueView in-stream video ads on mobile devices.”
The TrueView ads are the same ones that feature the “skip” button on YouTube videos. After a few seconds of viewing users simply click the “skip” button to move on to their desired video.
For advertisers the move is good news since they only pay for ads that are viewed in their entirety, while even a short acknowledgement could still help their branding efforts. According to Ad Age, “YouTube says that 65% of pre-roll ads on YouTube now allow viewers to skip them.” read more
Search engine optimisation (SEO) is one of the most important aspects of modern web design. In recent years, having a good grip on SEO has often made the difference between a successful website and one that fails to garner significant attention. Due to the nature of search engines, SEO must constantly adapt to ensure that websites remain high in the search rankings.
Many web designers have been noticing lately that Google, the most widely used search engine by far, has had its search algorithms modified in an attempt to reduce the amount of spam content in search results. With this in mind, it pays to remember that it is in the interests of both you and the search engine companies to produce content that doesn’t have the typical spam features, such as keyword stuffing. The aim of Google is to produce results that are pleasing to people searching out websites, so having a high quality site can act as a form of SEO in itself. In the long run it’ll pay off as more specifically optimised pages eventually become obsolete. read more
If you want to grab the biggest audience possible on Facebook, Twitter and other social sharing networks your best bet is to post videos and photos that capture the eyes and ears of your listeners. A recently study by the team at M Booth and the media measurement firm Simply Measured has found that social media reach is best achieved through visual elements.
So what better way to showcase the visual virality of the world wide webs than through the use of an Infraphic.
In their showcase the company’s learned that videos are shared 12 times more than posts that simply feature links and text. Not surprising since users tend to be more invested in videos which take longer to watch and typically provide a good amount of eye candy or context.
The same study also found that photos while not as effective as video posts are still shared two times more than text posts on social networks. read more
Google currently gets 30,000 searches per second. They aim to reduce webspam and constantly update their algorithms. SEO is getting harder, but they still continue to grow. One might predict that this trend will only grow and eventually that their following will increase, however is that really the case? How is the SEO industry going to face the future of Google?
The Future of Search Engines
Other search engines such as Bing and Yahoo are stepping their game up. They are improving the quality of their search engine algorithm, the algorithm that is used to rank websites that takes in factors such as the amount of quality links that link to the website. Competitors are taking their shot at Google, but can it really work?
Bing and Yahoo Merged, now showing the same results. This is an attempt to team up and maximize results to compete against Google. By combining their team working on the algorithm they now have more manpower and brains to implement a more complex efficient ranking system for websites and attempt to show better results than Google does. Is this enough though? Will users flock to other lesser known search engines just because it might provide for slightly better results? Only time will tell, and that is only if the competitors can manage to provide better results with a more user friendly interface. read more