The Politics Of Elections 2012: Who’s Dominating Social Media? [Infographic]

Social media Voting

Social media VotingFacebook, Twitter, Youtube, Tumblr, there are literally hundreds of platforms that Republican and Democrat candidates can utilize for the 2012 election cycle. While President Obama dominated the social media spectrum in 2008 this years elections have demonstrated a more acute understanding and implementation on both sides of the political spectrum.

The team at Viralheat put together in infographic that showcases not only the number of people supporting each political party but also candidate information.

As the infographic shows there is a new virtual tie when it comes to “Share of voice” on social networks” while the type of networks being utilized differ with President Obama dominating Facebook and Pinterest while Mitt Romney holds his own on Twitter.  [Read more…]

Bing Search Integrates With Facebook Photos, Adds Better Search Capabilities

Facebook Photo Search Through Bing

Facebook Photo Search Through Bing

Bing and Facebook further integrated their partnership on Thursday. Bing is now capable of allowing users to search Facebook photos for their accounts and friends accounts after authorizing the feature via the Bing app.

When searching the images section on users will now see their results listed in a Pinterest-style layout (pictured above).

Bing takes its Facebook photo searching one step further, added the ability to search for specific keywords that have been added to photo captions or album titles, a feature even Facebook has not integrated on its own platform.  [Read more…]

Twitter’s Certified Partner Program Now Live

Twitter Certified Product Program

Twitter Certified Product Program

Twitter on Wednesday officially opened its certified products platform to the general public. With the program Twitter says customers can now take advantage of programs in three verticals that include Engagement Products, Analytics Products, and Data Reseller Products. According to Twitter the verticals are “based on the needs we see from partners every day.”

In a post on the company’s blog rep Seth Binderngel noted:

“With this program, we’ve identified areas where we see huge demand for innovation on Twitter’s platform.

We’re launching today with 12 partners, and this is just the start. If you have a unique product that fits in at least one of the product verticals, solves a market need and has the potential for a large impact, please get in touch.”  [Read more…]

Flipboard Goes From 5 Million To 20 Million Users In 8 Months [Infographic]

Flipboard Userbase Infographic

Flipboard User BaseSocial news reading platform Flipboard is on a tear, adding 15 million new users to its platform over the last eight months. With 20 million users now reading stories on the mobile platform the company has managed to quadruple its user base in less than one year.

The platforms biggest advantage of late has been its massive expansion from an iPad only application to options for iPhone devices and in June the launch of Google Android smartphone support. The company has also launched region-specific content in China, France, Germany, Korea, Italy, Spain and the Netherlands.

Customers have also raved over the company’s new features including audio capabilities, Google+ access and premium content provided by The New York Times. [Read more…]

America’s Internet Speed Problem: Half The Country Can Barely Stream Netflix


Netflix in the homeRemember when downloading a simple picture on the internet could take several minutes? That problem hasn’t gotten much better in 2012 for at least half of America’s internet users. While pictures may be faster Netflix, Amazon Prime and other video services can not be properly utilized by more than 50% of the American public.

While the Federal Communications Commission’s Eighth Broadband Progress Report this week revealed that 94% of American households have access to “broadband” but 60 percent of those homes subscribe to the minimum broadband speed of 768 kilobits per second (kbps) — far less than the FCC’s broadband definition of 4 megabits per second.

To put those speeds in perspective Netflix requires a minimum speed of 500 kbps and when other WiFi connections are being utilized many of those users fall below the minimum video streaming data limits for the monthly subscription based service. [Read more…]

Facebook Releases iOS App Update, Speeds And Overall Performance Dramatically Increased

Facebook iOS App Twice As Fast

Facebook iOS App Twice As FastIt’s about time! Facebook on Thursday began rolling out the new version of its iOS mobile based application to Apple users. As promised the mobile network application is much faster and performs at a higher level.

Before the update an HTML5 heavy application caused Facebook users to wade through an ultra-slow mobile version of the social networks system. Even simply opening the Facebook app took longer than other programs installed on a users mobile device.

In an interview with All Things D on Thursday morning Facebook iOS mobile product manager Mick Johnson admitted that users expected more from the app:

“People have different expectations when it comes to using Facebook for iOS. They expect a level of performance and speed that just wasn’t there.”

In the interview Johnson claims that benchmark speed tests show that basic functions such as scrolling through a news feed, viewing photos and loading the app are faster by 200%. [Read more…]

YouTube Increasing Mobile Ads, Will Allow Users To Skip Them On Request

YouTube Mobile Ads

YouTube Mobile Ads

YouTube on Wednesday announced that Trueview in-stream video ads will begin to roll-out on mobile devices.

In a post on the  Google Mobile Ads Blog group product manager Phil Farhi wrote:

“We’ve rolled out a number of specific mobile ad formats on YouTube over the past year, making it easier for advertisers to reach people with great ads and content creators to monetize mobile views.  Now we’re extending this further by launchingTrueView in-stream video ads on mobile devices.”

The TrueView ads are the same ones that feature the “skip” button on YouTube videos. After a few seconds of viewing users simply click the “skip” button to move on to their desired video.

For advertisers the move is good news since they only pay for ads that are viewed in their entirety, while even a short acknowledgement could still help their branding efforts. According to Ad Age, “YouTube says that 65% of pre-roll ads on YouTube now allow viewers to skip them.”  [Read more…]

The Future of SEO


Search engine optimisation (SEO) is one of the most important aspects of modern web design. In recent years, having a good grip on SEO has often made the difference between a successful website and one that fails to garner significant attention. Due to the nature of search engines, SEO must constantly adapt to ensure that websites remain high in the search rankings.

Many web designers have been noticing lately that Google, the most widely used search engine by far, has had its search algorithms modified in an attempt to reduce the amount of spam content in search results. With this in mind, it pays to remember that it is in the interests of both you and the search engine companies to produce content that doesn’t have the typical spam features, such as keyword stuffing. The aim of Google is to produce results that are pleasing to people searching out websites, so having a high quality site can act as a form of SEO in itself. In the long run it’ll pay off as more specifically optimised pages eventually become obsolete. [Read more…]

Photos And Videos Are Best Storytelling Devices For Social Media [Infographic]

Video and Photo For Social Sharing

Facebook video sharingIf you want to grab the biggest audience possible on Facebook, Twitter and other social sharing networks your best bet is to post videos and photos that capture the eyes and ears of your listeners. A recently study by the team at M Booth and the media measurement firm Simply Measured has found that social media reach is best achieved through visual elements.

So what better way to showcase the visual virality of the world wide webs than through the use of an Infraphic.

In their showcase the company’s learned that videos are shared 12 times more than posts that simply feature links and text. Not surprising since users tend to be more invested in videos which take longer to watch and typically provide a good amount of eye candy or context.

The same study also found that photos while not as effective as video posts are still shared two times more than text posts on social networks.  [Read more…]

The 5 W’s For Social Game Purchasing [Infographic]

Social Game Purchases Infographic

Social Game Requirements for usersWhen Zynga burst onto the scene it seemed like social gaming was going to revolutionize the industry, fast forward a few years later and Zynga is in decline and competitors such as Playdom and Playfish have also watched users jump ship as their products continue to age out of the market.

In the meantime a new social gaming market is emerging, one that once again removes “casual gamers” from the mix and instead focuses on serious online gamers with a penchant for complex video games that feature every improving gaming experiences and more incentives to continue playing.

So how should social game developers approach social game purchases? According to Arkadium they need to follow the 5 W’s of social game purchase.   [Read more…]