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November 21, 2011

SEO Anchor Text to Cross Promote Your Sites

One of the great things about having a successful blog is that it makes it so much easier to launch your next successful blog. All of the hard work that you put into building up your audience and your search engine rankings is something you can leverage for your next site, especially if it’s related to the first.

In addition to the ability to leverage your audience and steer them over to the new site, you can also launch out of the gate with a SEO benefit in the form of of links from your established blog to the new one. This gives your new site some instant search engine credibility by proving it can attract links from an established credible site.

However, one area where I see bloggers with a smattering of SEO knowledge screwing up regularly is with how they treat anchor text when cross promoting. read more

August 23, 2011

China’s Twitter Weibo Gains on Original

Sina's Weibo zooms past Twitter

There are more than a billion Chinese people and a lot of them are not using Twitter, because it’s banned.  These are the two major advantages of Weibo (which translates in English as “micro-blogging”) that has allowed it to cross the 200 million registered user milestone in two years, a feat that took Twitter about five years.

Just to show off it’s emerging dominance in Chinese cyberspace, which should include not only the People’s Republic of China but all countries where people read Chinese characters or speak Mandarin or Cantonese, Weibo took out a seven story ad on Times Square.  Clearly, the message to the markets of the world is that if you want to sell anything in Chinese cyberspace, then you have to deal with Weibo.

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Comscore Sees Record Visits for Facebook, Twitter; Google+ Still Not on the Map

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More than two months after its creeping launch, Google+ still seems to be nowhere on Comscore’s map as a report on visits to social networking sites remained mum.

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August 16, 2011

A Better Blog Contest

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A better blog award is one that highlights actual excellence in craftsmanship and the depth of one's knowledge on a subject matter.

There’s always one or other “blogging contest” going on around in the world, some are sponsored by “Big Money” and launched with obvious “Brand Promotion Agendas” while others promote “Presumably Good Causes”.

I’ve said previously, in general, joining a blogging contest is a good way to promote your blog and network with other bloggers.  You not only get a chance to build a wider readership for your audience, but you also get a chance to meet more established bloggers who can actually help you become a better blogger.

The right attitude in joining a contest, any contest, is to become more aware of what your capabilities are and learn how to improve them.  It is not so much winning that matters but finding and taking away lessons that you can help you achieve your own personal blogging goals.

However, it must be said, that some blogging contests are rigged in such a way that it essentially becomes a vehicle for establishing “no go” zones around certain brands.  Moreover, it can be a palliative remedy for what really ails people’s perception of the brand — bad service and bad practices.

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August 15, 2011

A petition on Facebook for Ernie and Bert to get married

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Ernie and Bert getting married.

It was a simpler time, perhaps, when Ernie and Bert were first introduced in 1969.  Originally, the two muppets created by Jim Henson, was supposed to teach children that people could be friends despite so many differences.

Ernie is a dark colored, rotund shaped puppet and Bert is a light colored, longish puppet who lived together in an apartment on Sesame Street.  On the surface of it, perhaps muppets showed children how vastly different people could get along with each other and on another level, it perhaps also reflected how the characters may have been conceived in the milieu of racial tensions in the United States.

They were probably also modeled after tandem comedians Laurel and Hardy and Abbot and Costello.  Ernie is the boring, straight-laced character while Ernie is the goofy prankster and most of the skits involving the two revolve around Ernie infuriating Bert.

In the face of the legalization of gay marriage, should the muppets be used to teach children the why two people of the same sex can get married?

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August 12, 2011

Facebook, Twitter, and RIM mulls UK PM Cameron’s riot block threat

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Social Media LogosIn the midst of the week’s widespread lootingBritish prime minister David Cameron suggested blocking individuals from accessing their social media accounts if they’re found to be openly plotting violent acts.

Twitter, Facebook, and BlackBerry Messenger have been pointed out as playing a role in organizing riots in London, Birmingham, Manchester and other cities in the UK.

Home Secretary Teresa May has summoned the three companies to discuss methods of preventing people from organizing violent mass actions.

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August 8, 2011

Spam King Sanford Wallace out on bail after indictment for Spamming 27 million on Facebook

Facebook Phishing ScamsSanford Wallace, the self-proclaimed “spam king”, is out on bail after posting a US $100,000 bond on charges that he sent more than 27 million spam messages to Facebook users.

Sanford was indicted on July 6 on six counts of electronic mail fraud, three counts of intentional damage to a protected computer and two counts of criminal contempt.

The indictment filed in San Jose federal court said Wallace compromised about 500,000 Facebook accounts between November 2008 and March 2009 by sending massive amounts of spam through the company’s servers on three separate occasions.

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August 5, 2011

Pudding face: Twitter powered billboard shows America’s mood

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A billboard in New York neighborhood Soho is attracting a lot of attention and bugging some people out.

Image from http://blog.seattlepi.com

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August 4, 2011

Survey Says Google+ Will Catch up with Facebook

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Facebook vs Google

Sixty-eight percent of 2,012 developers who responded to a survey believe that Google+ will catch up with Facebook.

Nevertheless, the question is WHEN exactly will this happen?

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August 3, 2011

How To Properly Hire An Outside Internet Marketing Consulting Firm

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Marketing OnlineWebsite owners often fall into a pattern of marketing for their websites that can leave their efforts lopsided, for example, they may choose to focus a majority of their effort with on-site SEO building, such as on-site-links  for posts or they may choose to focus on building off-site links in for their site to push up SERP. In other cases webmasters simply want to convert the highest number of visitors who visit their website. Unfortunately without the proper mix of all three types of efforts it’s almost certain that a website will fail, it’s the entire reason internet marketing consulting firms exist and are in abundance.

Regardless of why you are hiring an outside firm for optimization  purposes there are certain considerations that should be made.

First, it’s important to understand how a consultancy firm will attract off-site visitors and SERP to your website. In some cases an internet marketing consulting firm may own various websites where they will place your site links, you’ll want to find out if links to your site will be on websites that match your content. For example, a link to a tech product website from a health website will hold less authoritative weight since the sites are in different niches.  You’ll also want to ask the firm about their linking strategy, having 100 links appear overnight could be seen by search engines as inflated SEO which in turn could penalize your website. If the firm is offering a good mix of off-site links (.com, .edu sites), lifetime links to established directories, etc. they will likely help better secure future traffic for your website. read more