Editor’s note: This post was written by Rohan, who creates digital master plans at E2M Solutions for companies seeking advanced search marketing services. He also works on mobile UX improvement for startups and sui generis brands at OnlyDesign.org. Hit him up on Google+ for a chat on any of these areas.
Email marketing is probably the most ubiquitous form of marketing there is today. With ExactTarget’s Channel Preference Survey of 2012 showing that 91% of internet users check their emails every single day, this statement is proven in real numbers. After all, checking our emails as soon as we wake up – often even before we’re out of bed – is an act that most of us are guilty of.
The same survey showed that 66% of consumers have made a purchase as a result of an email campaign that they’ve received. Other studies show that 74% of all users prefer to receive communications from brands via email over any other form of communication.
So if email is widely used and if customers look forward to brand communication via email, have all brands mastered the art of email marketing? Not really.
There are some very elementary mistakes that most brands make, thus messing up a perfectly good marketing opportunity. Let’s take a look. read more
Tags: email marketing, newsletters
Online publishing has made it so easy for anyone to express his thoughts and opinions online, as well as share experiences and expertise. With online publishing being relatively new, some people who are only starting in the niche may not be aware that there are laws that do apply online.
Print publications have traditionally been regulated by the government, but depending on where you are based, online publishers may get into legal trouble on various counts. Lawyer Daniel Perlman advises that online publishers should know the specific laws governing online publications in your particular area, but in general, here are things you need to know to avoid legal trouble. read more
Tags: Copyright Issues, legal threats, trademark law
Do you want your blog content to go viral? Sure you do. Accumulating more readers, views, and shares is the ultimate goal of a blogger, after all. Unfortunately, there’s no guarantee that your content will spread – on a massive scale or just in general – but there are steps you can take to boost your odds.
First of all, if you’re trying to reach lots of eyeballs through spammy or dubious methods, stop. As a blogger, you need to be dedicated to creating booming content, stuff that your particular audience will love and be inspired to share. Yes, slapdash content can work to gather initial views, but they do no favors for overall shareability.
Tags: Blogging, viral, viral content
Editor’s Note: This post was written by Sophie Turton, a writer, editor and content strategist – fascinated by digital communication. You can also check out her web site: www.freelanceadvisor.co.uk.
Twitter has over 255 million active users a month – it is a massive database, buzzing with real-time information about individuals and communities around the world. Twitter is therefore a valuable source of information for online sales and digital content teams, as well as professional bloggers, who can benefit greatly from easy, personalised communication with prospects, as well as readers and consumers.
A Social Database
Twitter is an interconnected game of follow the leader – if you are savvy, you can use it to start far-reaching conversations, as well as plug into those conversations relevant to your publication or brand. read more
Tags: Hashtags, Twitter
How did you start out as an online writer? Perhaps you got odd jobs here and there, and you didn’t really see what you were doing as a business. If you’ve been doing this for several years now, your client base has probably expanded, and you might even consider what you do as a small business.
When your online writing activities transform into a legit business, things get better, albeit with some more responsibilities. While you may have more revenue streams, you may have more expenses as well. You might have to tap into savings, consider credit card balance transfers if you have existing credit card problems. According to Jeffrey Weber of SmartBalanceTransfers.com, this is one of the most effective and cost-efficient ways to manage credit card debt and starting anew.
You may even have to learn how to manage your own books. You can always take on the services of an accountant, but that will only add to your expenses.
If you need a little help tracking your online writing business finances – expenses and earnings both – here are some tools which can make things easier for you without having to outsource this aspect of the business. read more
Tags: finance, Small business, Tools
Brainstorming the right domain name for your business idea, product, service or blog requires a lot of imagination, strategy, originality, research and good linguistic design practices. Purchasing your domain name is quite similar to buying a piece of real estate as it truly is an investment that can help you make millions from your idea and create the sticky effect every marketer is aiming for.
Essentially, it’s not a decision that should be quick and impulsive. Do your research, take the time to think about the name and the factors discussed below. Whois.domaintools.com is a very useful website that provides information on whether a domain is available for registration or not or you could check the registry through any web hosting provider. read more
Tags: blogging tips, domain names
Businesses of all sizes are very fortunate these days as they have a wide range of web tools available to them. Some are free while the others require a small investment on a monthly or yearly basis.
Even small businesses can take advantage of the various software applications including the free blogging tools online to help them achieve their goals and sustain the business for the long term. Those that are slowly expanding should recognize their growing needs as well particularly with regards to keeping track of their sales, customers and overall progress. These also require more advanced applications such as the customer relationship management (CRM) tool.
Here are several of them ideal for small business owners.
The SalesForce CRM app lets users monitor their sales, manage contacts, leads and opportunities. It also has the ability to provide forecasts, analytics and notifications. read more
Tags: CRM tools, customer relationship management app, keeps track of sales and progress
Internet security is the only topic on the web that I can predict will always be in the headlines as long as mankind and internet technologies exist. As we take exponential leaps and bounds in technological advancements, security is an issue that is always there to keep us busy. An increased number of our most valuable assets are gradually being transferred online in the form of private data, financial information and general web presences and the opportunities for exploitation by scammers and thieves increase. Our reliance on the web can potentially be our greatest downfall. Especially those of us who are not prepared.
As you search the web you’ll find a plethora of articles on how to secure your WordPress blog but you won’t find articles that point out the overall evolution of online threats and the fact that exploits and attack maneuvers are becoming tremendously complex and smarter and WordPress sites are at great risk. Keeping your WordPress installation up to date, tweaked and cleaned won’t cut it for total security. read more
Tags: protect your wordpress blog, wordpress security
WordPress is not just for blogging but is a powerful platform for achieving any imaginable goal online. The business of blogging is evolving and if you do not yet have a plan of action for monetizing your blog beyond advertising, now is the time to start thinking outside the box. Start running your blog like a business offering real services and products. The accumulated content on your blog is of greater value than you could imagine and brainstorming a little with content you’ve published so far, you’ll find opportunities to create information products or showcase products in your niche of which you could even benefit from affiliate sales. Here are examples of 15 e-Commerce WordPress templates to get your creative juices flowing. read more
Tags: eCommerce, WordPress, wordpress themes
Thinking of launching a WordPress blog/site? Or maybe you’ve grown tired of your existing blog after learning that you’ve been doing it all wrong? It’s not too late to start or restart. Blogging and internet marketing in general to achieve real results is getting more challenging by the day but at the same time there are definite methods and routes to take to achieve success.
In this fast paced blogging race there’s no time to reinvent the wheel and learn everything on your own from scratch but there exists a vast pool of resources made available from those who have traveled the long hard journey and persevered. Trying to find the perfect marketing model, best WordPress themes and tried and proven SEO techniques can be daunting. So I’ve decided to share some of my experiences developing websites and building blogs to make your journey more seamless and rewarding. read more