Editor’s note: This post was written by Sorcha Mullis, an Online Marketing Specialist with White Chalk Road, a leading search engine optimisation (SEO) and online marketing firm in Perth, Western Australia. White Chalk Road provides SEO, SEM, PPC and online reputation management services to clients based in Perth and wider Australia. Connect with Sorcha on Google+.
Whatever your business, you owe it to your company to explore the myriad of ways this social platform can benefit your marketing initiatives. Establishing a business presence on Pinterest is an excellent way to showcase your products or services and drive traffic to your website.
If your business still believes that Pinterest is merely about fashion trends and crock pot recipes, it’s time to think again. Take a look at these Pinterest pointers which can help you make the most of the platform. read more
Tags: Pinterest, SEO
Few professions can benefit more from blogging than artists. Because search engines favor text over images, it can be difficult for young or obscure artists to make a name for themselves in the same way that an excellent writer or poet may be able to. However, thanks to blogging, it is possible to increase visibility and promote your work by building a loyal audience. read more
Tags: Art blogs
Editor’s note: This post was written by Seb Atkinson, a search marketer at Selesti, a multi-award winning creative digital agency. Seb has helped a range of clients grow their online presence, from start-ups and small businesses to large international corporations. Follow him on Twitter.
One of the biggest reasons for having a blog on your company’s website is that well written, insightful posts can really help build credibility for your business, positioning your company as a leader in its field. But in order to achieve this, it’s important you ensure that building trust and credibility is part of your content creation process, as well as including all the right trust signals on your blog’s pages. In this article, we’ll discuss some ways you can ensure your readers trust your blog, and by extension, your business, leading to better brand awareness and increased sales.
Tags: Business Blogging
Editor’s note: This post was written by Matthew, who can be found on the Devumi Social Metrics Blog every Wednesday and Friday talking about what’s happening in the online worlds of YouTube, Twitter, SoundCloud, Instagram, LinkedIn, and Pinterest. Or step into the jungle with the Devumi Gorilla on Twitter for new content all day.
People are going to be making comments, writing reviews, and offering up opinions about your blog all day long. Some of them will be down in your comments section. Others will be on Twitter. Some may even be on other websites.
Wherever you find them, there are a few ways to best use and leverage them to promote your business. Nothing helps a business move forward like word of mouth advertising, this is the online equivalent being put into action! read more
Tags: blog tips, Corporate Blogging, Social Media
Image – Anna Creech, Flickr.
The value of a great hashtag is vastly understated in the social media marketing scene, even though they’re becoming more and more common
. People, businesses and brands can benefit greatly from having one that is memorable, impactful and useful in more than one setting. Choosing a truly great hashtag for your social media outlets, however, isn’t as easy as some might think. There are some key components to finding the best hashtags to use. Read about some of those below.
Tags: Hashtags, Social Media
Editor’s note: This post was written by Mike Hanski. He worked with many boring niches but got lucky to join Bid4papers as a blogger and content strategist, and now he writes about topics he really likes. Learn more about Mike on his blog, G+ and Twitter.
There is the only fact you should remember about your niche: it is not about boring topics, it is about boring content creators.
If you start crying about being cursed with such a “boring niche”, you are most likely do not know what to do to make it interesting for audience. And it is not a problem of the niche, it is your problem, isn’t it? The problem is your perception of this niche and your… laziness: you just do not think of what you, as a cool blogger and content marketer, can do to make this niche rock.
Are you constantly thinking of your niche being unpopular? Yes, who does actually care about coffee cups or car discs for example? read more
Tags: blogging tips, niche blogging
Heavy traffic in real life may be a bane to a commuter’s everyday life, but when you’re running a website, it’s gold. Having internet users visit your website is a really good thing, but for your website to be effective, the traffic needs to be looking for what you have to offer. They should be seeking the product or service of your website, be it a legitimate business or a simple blog site. Driving relevant traffic to your website can be done through effective marketing, and here are ways on how to quarry this valuable resource:
Tags: Blogging, content, guest blogging, link building, relevant traffic, social network, tips, web traffic
Editor’s note: This post was written by Charlotte Park, the PR Lead for ClearVoice, a content marketing platform that empowers writers and businesses to connect and collaborate in a world-class content workflow environment. She graduated from Arizona State University with a degree in communications, and has since spent her time working alongside PR and social media moguls to learn the tricks of the trade.
It’s easy to have a love-hate relationship with blogging. You might have the passion and motivation to execute the perfect blog where readers can engage in conversations and build relationships. However, without the right tools and strategies, a blog can quickly dissolve into a wasteland of the massive amount of content that’s produced each day. Whether you are blogging for personal gain or for business, your content should engage readers, create conversations and eventually develop long-lasting relationships.
Accelerate your blog strategy with these four lessons. read more
Tags: blog promotion, blogging tips, blogging tools
It seems that just a few years ago, people were claiming that email was dead. There was a huge shift towards social media and everyone was talking about how to get more followers.
As it stands today though, your email list is likely to be a lot more engaged than your social media following.
Facebook is making it increasingly more difficult for people to see your posts and Twitter is getting just as noisy too. Recent stats suggest that each tweet you send may be seen by less than 3% of your followers. Compare that to a typical email open rate between 15% – 30% according to MailChimp stats. I’ve experienced even higher.
As you can see, email is alive and well, and building an email list is one of the most powerful things you can do for your business.
In this article, I’m going to share 7 effective ways to do just that. read more
Tags: email list, email marketing, list building
When learning how to make a website, you also need to understand the need for your site to be SEO-friendly. What this means is that you not only make your site easier to be found on search engines, but also make it more convenient to be viewed by visitors. Below are ways on how you can create a site built for search engine dominance.
Tags: google keyword planner, google webmaster tools, how to make a website, keyword tool, sitemap generator, ubersuggest, wp smush.it, yoast wordpress seo