Even with the advent of social media, digital newspapers, smart phones, and tablets, targeted email marketing is still the most effective form of marketing online. We shouldn’t expect that to change anytime soon, so in the meantime, it would be a shame to pass-up email marketing as a revenue source. To help you capitalize on it as a blogger, I put together this resource kit that lists everything you need to get up and running with your own targeted email list and campaign except……..

Opt-In Incentive

Let’s face it; people aren’t going to join your mailing list because they think you’re a swell person. You see, people have been programmed to be automatically suspicious and reluctant to give out any personal information; including their email address. So, for them to give a total stranger their email address, it would be going against what they think is the safe choice, and if you want them to do that then you have to motivate them. The best way to do that is to give them something for free. EBooks work great; templates too, short reports as well, and even software. Creating a free product to giveaway is out of the scope of this email marketing kit, but it is something you will need to do before you will see any decent amount of opt-ins.

Email Marketing List Management Services

The first thing you need is a way to manage your list and automated bulk mailings. There are third-party services that can do this for you. Some people call them autoresponder services, but today’s services handle a lot more than just managing your autoresponder. Most of them handle list management, web forms, multiple lists, social media sharing, free scripts, and more. Nearly all of them have a free option that is limited to a certain number of subscribers, which can range from 200 to 2000 depending on the service and fluctuating terms. If you are just starting out, then build up your list until you max out your limit, and then upgrade to a paid plan as you go.

• Aweber
• Mail Chimp
• Campaign Monitor
• Email Brain
• Stream Send
• Benchmark Email
• Get Response
• Constant Contact
• iContact
• Graphic Mail
• Boomerang

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One of the great things about having a successful blog is that it makes it so much easier to launch your next successful blog. All of the hard work that you put into building up your audience and your search engine rankings is something you can leverage for your next site, especially if it’s related to the first.

In addition to the ability to leverage your audience and steer them over to the new site, you can also launch out of the gate with a SEO benefit in the form of of links from your established blog to the new one. This gives your new site some instant search engine credibility by proving it can attract links from an established credible site.

However, one area where I see bloggers with a smattering of SEO knowledge screwing up regularly is with how they treat anchor text when cross promoting. read more

For businesses big and small, Facebook offers a great opportunity to connect with customers and build awareness.  Collecting Facebook fans through the use of the ‘Like’ button is a great way to promote all you have to offer and target potential customers with offers and news.

However studies have shown that many fans will often ‘unlike’ a brand soon after a particular promotion or offer has ended.  Other reasons why people unsubscribe like this include loss of interest in a business or product, page postings are uninteresting and a lack of postings to a brand page.  Getting the most from your social media marketing campaigns, be they on Facebook or another social network, will rely on you being able to keep fans and attract new ones.

Of course it can be difficult to predict the buying behaviour of individuals, marketing tends to rely on demographics to target certain markets and consumers.  And whilst not all promotions or offers you run will interest everyone, keeping your fans interested enough to stay with you will rely on you doing a little homework first. read more

With Halloween rapidly approaching, almost everyone is in the mood for a good ghost, zombie or vampire story. But while there’s always a good chill to be had from a scary tale or movie, some of the most frightening things aren’t works of fiction or stories at all, they’re simple facts.

Of those types of scary things, there is little more frightening than the law itself and how it can impact our daily lives.

As bloggers, we’re even more vulnerable than most when it comes to legal issues because, in addition to the usual spate of laws one has to follow day-to-day, we have the responsibilities of dealing with mass media law as well. Something, previously, few outside of the TV, radio, print and related industries had to deal with.

So, if you want some scary thoughts to give you something to ponder, here are five of the scariest legal realities and what they mean for you. read more

When it comes to legal issues, most bloggers are either unaware or misinformed about the laws that they operate under. Unless you studied to be a journalist, publisher or a lawyer, you most likely didn’t get an overview of mass media law. That’s unfortunate because now, with blogging and social media, everyone is a journalist and/or a publisher, at least from a legal perspective.

With that in mind, there is simply way too much to ever cover in one article. However, here is a brief overview of some of the facts that you need to know in order to stay safe online. Obviously, this won’t be in-depth and, if you want more information you should consult an attorney (or at least do further research).

But this should give you an idea of what you should be looking for and what questions you should be asking.

Also, it’s worth noting that these facts are based on U.S. law, if you are outside the country, obviously the situation is going to change.

On that note, here’s a look at 20 legal facts every blogger needs to know: read more

Google has done it again. There’s a new browser in town and Google has pulled out all the stops to bring users a seamless experience. Google Chrome is a popular new browser that combines a simple design with complex technology while providing searches that are lightning fast plus much more.

One of the best parts of Google+ Chrome are the extensions. They make interacting fun, easy and provide a fuller experience. Here are some of the best ones (in my opinion). They have all been tested and work as they were designed to. read more

If you’ve been reading my column here on the Blog Herald, then you already know that copyright is placed into a work the moment that it is created. This means that you don’t need to do anything at all in order to ensure that your work is protected and that others who misuse it are breaking the law.

But while that’s definitely true, it’s also not quite the full story. In the U.S., though copyright is granted in a work the moment its fixed into a tangible medium of expression, one does not have all of the tools needed to enforce that copyright until they take an additional step.

That additional step is timely registration with the U.S. Copyright Office (USCO) and for many bloggers, both in the U.S. and abroad, it’s a both a good idea and an important step you can take to protect your work.

If you’re wondering why you should register, there are actually many but here are six of the big reasons to get you started (PDF). read more

Most sites don’t try to break the law. Only a few actively make an effort to violate any kind of law and most of those are generally shut down fairly quickly, either by aggressive hosts or, in worst-case scenarios, law enforcement.

But this doesn’t mean everyone is perfect either. Most sites, at the very least, bend the law and sometimes outright break it.

This isn’t because they are run by bad people but because of the nature of the law itself. Sometimes it’s poorly-written law that is almost impossible to not break (at least technically) and sometimes it’s lack of knowledge about the law itself.

So what are some of the ways you’re probably breaking the law online? There are too many to choose from but here are five you should definitely take a look at. read more

Blogging, as well as almost all media, is become much more mobile. Not only are people reading and consuming news on the go, but they are also recording, writing and photographing it as well.

This move stems directly from the rise in both smartphones, which often include high-definition video/still cameras, as well as other portable recording and Internet-connected devices. From Flip cameras to laptops, you can run an entire multimedia empire without ever sitting in an office.

However, all of this mobility comes with it a series of new legal questions and issues that desktop-only bloggers don’t have to face. When you’re recording audio and video on the street, you have some additional concerns to worry about.

Fortunately, they are legal questions that you can easily address and deal with, so long as you’re aware of them and take steps to avoid them before you step out the door. read more

Over the course of this column, we’ve talked a great deal about privacy, both legally and ethically, and how it intersects with blogging. We’ve looked at the problems with anonymous blogging, privacy and email and even some of the false privacy-related legal threats a blogger might face.

However, privacy is a very thorny issue, even more so than most areas of law online. The reason is that much of what we think of as privacy law is actually decided on a state level, meaning in the U.S. alone there is effectively 50 interpretations of privacy law. This says nothing, obviously, about the international implications.

But privacy issue for bloggers is about to get a lot thornier than even that, or at least a lot more visible. At its F8 conference, Facebook announced a new API that is going to make it easier for people to share more things with their Facebook friends, including sharing things that they did not decide, at least on an individual level, to put out there.

Combine this with its already-promised new buttons for websites, including “read”. “watch”, etc. and it’s easy to see how the issue of privacy will likely be brought into focus again for bloggers.

So, no matter what you think of the new Facebook features and tools, it’s important to be aware of the potential legal and ethical implications of using them and, to that end, it’s worth taking another look at privacy. read more