It doesn’t take an expert to see that Google search no longer has the same reach that it had just a few years ago. Sure, Google still controls more than two-thirds of American search, but it isn’t the only platform by where people connect online. Thanks to social media, your customers may be just as likely to find you on Facebook or some other sites as they are using Google search. Here are five social media strategies (websites) for 2014 that every company should consider.
Facebook — What are you using Facebook for? Hopefully, your business has its own page there, perhaps multiple pages for different and distinct products that you sell. Facebook can no longer be ignored: there are more than 1 billion global users engaged. Use it post new information about your company, to elicit feedback from your customers, and make special promotional pitches. Encourage people to “like” your pages and to reshare your information. read more
Tags: Facebook, Instagram, Pinterest, Social Media, Twitter
Whether you’re selling the next big thing or launching a business for the first time, an effective sales landing page can be the difference between stagnation and success. A well-crafted sales landing page explains your product or service in detail and gives your customers an opportunity to make a purchase. To learn how to convert browsers into buyers, read on for some helpful tips on how to get your sales landing page right. read more
Tags: copywriting, landing page tips
Blogging is hard as it is. You read everyday, write like your life depends on it, put your experience, thoughts, insights, and opinions into each blog post, not to mention back them up by research.
You’ve been marketing your blog and getting traffic in spades. Ever so slowly, your blog seems to be growing in popularity and reach. Your readers begin to engage with you, comments seem to be flowing in, and a community begins to develop.
All of that is good until you hit the point most bloggers dread: you also begin to receive malicious comments or hate mail. read more
Tags: content protection, content theft, DMCA, plagiarism
Years ago no one took blogging seriously. Blogging was for people who wanted to write about their hobbies or have their own little journal on the internet. Now it’s a requirement to have a blog for your brand or business. If you still don’t have a blog of your own, you are missing out big time!
In this post I’m going to tell you exactly why you need to have a blog and how you can grow your brand and reputation in the process. Before we get started, I’m going to tell you a bit about myself.
I first started making money online in the mid to late 90s, and I didn’t start blogging until 2007. This was a huge mistake to wait this long, but when I did finally start blogging, I saw immediate returns. The first blog I started was the main blog I still run today, which is at ZacJohnson.com. The blog is all about my journey in the world of online marketing and blogging. Since the launch of the blog I’ve been able to refer over $5 million in new business to my site partners, teach others how to make money online and also open up a whole new world of opportunity… such as being a keynote speaker in Australia, appearing on Fox News and ABC News, writing my own book and much more!
Enough about me… now I want to share my secrets on how you can do the same! read more
Tags: blogging tips, branding, online reputation
Every crowd has “that guy” or “that gal” who are often the subject of annoyance, and the blogging community is no exception. Here is just a small lists of don’ts, and we’d love to hear some of your annoyances in the comments below…
Don’t Ask To Exchange Links
If you have a good or decently ranked blog, chances are you’ve received requests to “exchange links,” which is basically a fancy way of saying promote me on your blog, and I’ll promote you back. Link exchanges happen all the time, and is often to help with SEO even though Google has openly commented on such practices. Other times, it’s just to try and get free promotion.
However, it’s an incredibly ineffective approach, and 99 percent of the time, the site that someone wants linked is complete crap. Back in the day, I remember getting requests for sites that had absolutely nothing to do with my own. If someone naturally enjoys your blog, and/or is inspired by something you write, they will link to you. That’s not always the case though, and asking to “exchange links” is a quick way for someone to exchange your email for something more important, like a chain email from their Aunt Betty. read more
Tags: Blogging, blogging tips
For bloggers and writers that put their heart and soul into the content they create, it can be soul crushing to find out that your content has been stolen and published somewhere else. However, there are steps you can take to prevent and monitor content theft online. read more
Tags: content theft, copyscape, plagiarism, stolen, thief
Analytics: an exercise in number-crunching, or a pain in the neck? It depends on how familiar you are with the term and how much value you place in measuring website traffic. Analytics is the catch-all term for collecting, reporting, measuring, and analyzing data off the Internet in order to understand and optimize the information for the benefit of e-commerce.
There are plug-ins out there that measure traffic and give web masters an idea of how much users are being driven to a site, therefore giving a good idea on how effective a marketing strategy is, something that web marketers need to know. However, this sort of information isn't as important for a blogger who simply wants to know how many people are visiting their site. That sort of thing still may be nice to know, but it's not as critical.
Tags: analytics, Google Analytics
Blogs can often flounder — stuck in mediocrity or jumping from subject to subject with few connections. Even if your blog has a clear theme, you may face stretches of time when ideas don’t come and important blog structure designs become hard to make.
At times like these, the purpose of your blog grows paramount. To produce clear results, you need to set clear goals. Unfortunately, many people manage a blog without having stated objectives.
Here are six common goals, and what to keep in mind in order to reach them as you continue to post. read more
Tags: blog structure, Blogging Goals
If you’ve been following along with current social media trends, you already know that Google+ should be a large part of your social media strategy. The search engine giant’s social media site is a great way to expose your content and increase page views in a single swipe. Linking and posting your quality WordPress content to your verified Google+ account is a fantastic way to increase your audience and help your search results. read more
Tags: google plus
Video has taken over the web, and according to Diode Digital, the average Internet user watches 186 videos each month. For those of us with easy access throughout the day to sites like YouTube, that number can grow exponentially. While, yes, you can easily embed some code into your blog post, there are many WordPress plugins designed specifically for video. From helping you share self-hosted videos to displaying videos from YouTube or Vimeo in a beautiful way, there’s something for everyone.
If YouTube is your go-to video site, this plugin will help you save time. You can search and directly embed videos, view analytics and even see what people across the web are saying about a video. Its settings page also allows you to automatically set defaults for videos you embed, and here are just a few:
- Hide YouTube logo while playing
- Show/hide related videos at the end
- Show/hide the video title and other info
- Show/hide annotations by default
- Loop video
- Force HD quality when available
Instead of copying and pasting HTML code, all you have to do is copy and paste the YouTube video URL into your post. That means no more messing around with code, and with the proper dimensions for video embeds set in the defaults, no need to edit that either. read more
Tags: Video, Video Plugins, wordpress plugins