The Beginner’s Guide to Blogging for a B2B Business

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Let’s state the obvious, there are many different kinds of bloggers. But today we’re going to split them into two—personal bloggers and business bloggers. Personal bloggers write under their own name and brand about topics that interest them—some to make a living and some as a hobby.

Business bloggers, on the other hand, are writers or marketers employed by a company to create blog content for different purposes—to drive sales, increase brand awareness, and so on.  The purpose of making this distinction is to highlight the difference between how these two types of bloggers operate. [Read more…]

Five Essentials to Creating an Online Price List

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When considering what goes onto your website, you will invariably be focusing on creating content that is of interest to visitors, making the site attractive, and ensuring that SEO aspects like the right keywords and good quality links are taken care of. In going through all this, you can almost feel embarrassed to talk about something as tawdry as how much your products or services cost.

But let’s not hide from the truth – your website is there to make money for your business, and that means you need customers to be pulling out their credit cards and making a purchase. Sooner or later, you need to tell them how much things cost, and you can only do that by providing a price list. Fail to do so, and potential customers will simply go elsewhere and find an alternative supplier that is more transparent. [Read more…]

How to Do Behavior Analysis for Optimum Content Marketing Results

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Data analytics is a valuable resource for your content marketing efforts. Analyzing data can tell you a lot about your audience. Professionals often start successful marketing campaigns by using data to develop audience personas. When you analyze your readers, you can group them into certain types according to factors like what they already know about your product and how they feel about the economy. Suddenly, you have a useful way to develop content that targets different groups of people. [Read more…]

Refresh Google My Business Listing for the Holidays

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The holidays are upon us again, and if you are like most companies, a good portion of your sales will occur over the next month. It seems like you may never be totally ready for the holiday rush, no matter how much preparation you did ahead of time. However, refreshing your Google My Business listing is one of the few last minute steps you can take that will really help make an impact on your holiday sales and search results. At WebMoves.net, we focus on strategy and dynamic solutions for online businesses; but not every effort has to be a difficult and complex undertaking. Something like updating your Google My Business Page can be effective and simple. Here are some excellent tips to make the most out of refreshing your Google My Business Page. [Read more…]

Why You Should Back Up Your Blog and How to Do It

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Data loss is a fact of life for anyone writing and publishing their content on the internet. WordPress forums are filled with tales of people who’ve lost posts by adjusting their theme, migrating to a new host, or experiencing simple website errors. When servers fail or human error compounds and you’re left without the work you’ve done, you haven’t only lost words and media files. Instead, you’ve lost hours of work, the chance to connect with your readers, and potentially a lot of your legacy posts that gave new visitors a chance to see what your blog was about.

Some things, once lost, can’t be recovered. That’s why it’s important to back up your blog now – and regularly – before a catastrophic failure occurs.

When was the last time you backed up your blog? Here's a reminder why you should do it now. Click To Tweet

Why Should I Back Up My Blog?

You should know how to back up a blog because your content took time to make and deserves to be preserved. No storage method, hardware component, or website is completely failsafe; even something that hasn’t ever given you a problem could go belly up tomorrow and leave you without valuable content you’ve produced during your blogging career.

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4 Tips for Jumpstarting the Content Ideation Phase

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Nearly every writer/blogger/content marketer has faced it at one time or another: the dread of coming up with the next topic idea. It can be a daunting task, especially when you are determined to come up with something even better or more successful than before. Many marketers and writers agree: the hardest part of writing can sometimes be simply knowing what to write about.

There are many strategies to consider for getting the creative juices flowing. Properly gearing up your content ideation phase can make all the difference in how your campaign plays out.

Here are some ideas to get the gears in motion and help your next post be compelling and successful.

Don't spend too much time on content ideation. Follow these methods! Click To Tweet

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How to Quickly Build Keyword Lists with the Keyword Planner Tool

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Why Worry about Keywords?

Whether you’re an SEO expert, or simply a casual blogger, it’s easy to see the impact of keywords in online strategy.

After all, our content is literally made up of keywords. The reason that there is an entire industry focused on optimizing online content goes to show just how important this topic is.

However, keyword research and the SEO industry as a whole may seem technical and altogether intimidating.

Although I would have agreed with you not too long ago, I assure you that there are some very simple ways to engage in research and optimize your content for organic success.

I’m not an expert in the SEO community, but I’ve managed to stumble across quite a few helpful tips, tools, and strategies that any beginner can focus on.

Today, I’ll be discussing an easy way to build out keyword lists, which will guide our content strategy and ultimately help us to rank in the search results.

Did you know using the Google Keyword Planner can be easy as ABC? Click To Tweet [Read more…]

What is Blogging and How Does It Work?

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Blogs are a great way to share something you care about with the rest of the world. You can publish posts regularly, make an impact on an audience, and even create a new income stream, in time. Whether you’re looking to get started on something to connect with your community or for tips on how to blog for money, read on.

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What is Blogging?

Blogging is the process of writing a blog. When a person is blogging, they’re writing something to be shared with a larger audience – what that something is depends on the audience for which they’re writing. Blogs are often more informal than other types of webpages. For example, a company that writes an FAQ page will usually write it in a more professional tone than a blog that’s geared toward making a connection with customers.

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Starting a Blog? Get to Know the Basic Costs First

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Individuals, business owners and organizations today recognize the importance of blogging as a way to reach out to their audience and share valuable information. Many companies in various industries have also created blogs in addition to their existing websites.

There are many benefits to be gained from blogging. For individuals, it allows them to express their views and share their personal experiences from which other people can learn. For businesses, it enables them to engage with their target market, promote their products and services and eventually reach their sales goals. In fact, latest statistics have confirmed that a company blog can achieve long-term and a higher ROI compared to the traditional marketing methods. [Read more…]

Powerful Ways to Network with Other Bloggers

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“Networking” is a word that makes many of us cringe; it calls to mind men in expensive suits shaking hands and wearing fake smiles. When you work in an industry you’re passionate about (such as blogging about a subject you’re an expert on), the last thing you want to do is feel like a sycophantic phony.

But networking doesn’t have to be about sucking up to those in power. It’s about forming connections and making friends with people whose work you genuinely respect. Not only will those relationships help as you develop your blog and cultivate your audience—they’re fulfilling on a personal level, too.

Here are several valuable techniques you can use to help form a network of blogging colleagues. [Read more…]