Hootsuite, the social media management dashboard that is preferred by millions of users has passed the 5 million users milestone. According to the company that milestone was reached on October 12th. You may recall that only a few short months ago the company passed the 4 million users level.
In an infographic provided with the company’s announcement HootSuite officials laid out a timeline that included reaching one million users in January 2011. The company then doubled in size to two million users in January 2012 before growing exponentially throughout the year,
HootSuite isn’t just a big hit in the United States, in fact it can now be downloaded with support for 20 different languages.
HootSuite is also one of the more robust social network platform support systems with 35 different social networks now available for monitoring and interaction. read more
Hootsuite users now have the option to follow their Reddit and StumbleUpon accounts directly from their HootSuite dashboard. The social monitoring company announced support for both social news feeds on Tuesday.
The company has also added support for the lesser known Scoop.it, CMP.LY and Nexalogy platforms.
Hootsuite has come a long way from its Twitter roots, the company now offers support for 35 applications which includes Flickr, Tumblr, YouTube and Instagram among others. read more
HootSuite on Thursday announced the acquisition of Seesmic, a service that breaks social media threads up into manageable groups for easy social media management.
With the acquisition HootSuite will be able to help spruce up the Seesmic dashboard which has lacked the type of pizzazz found on HootSuite products.
The two companies combined will mean a bigger social reach for customers. While Seesmic has worked to allow for Tumblr posting, HootSuite recently gained Google+ page access. Combined the company now has access to two of the fastest growing social platforms in the world.
“Seesmic chief executive Loic Le Meur had to lay off half of his staff back in March, and this buyout from HootSuite is partially a talent acquisition for the remaining roster. Users of Seesmic software will be slowly ported over to HootSuite, who say that this buyout will ‘further reinforce HootSuite’s position in the upper left quadrant of the Twitter Partner graph.’”
In the meantime HootSuite is allows Seesmic business users to try out HootSuite Pro. With their trial of the platform business users receive social networking profiles, access to bulk scheduling capabilities, ability to collaborate with up to 10 team members, monitor social analytic reports, and more. read more
HootSuite has been on a buying tear lately picking upÂ What the Trend, Twapper Keeper, TwitterBar and Swift App and now the company can add Geotoko to their list of acquisitions.
The buyout was announced on Monday and with the purchase HootSuite gains access to a location-based marketing tool that aggregates information from various check-in services including Foursquare and Facebook Places while allowing companies to gather information about those check-ins which in-turn allows them to fine tune marketing campaigns and reach out to customers with promotions and other special offers.
It’s still unclear how Geotoko will be integrated with popular social media dashboard HootSuite however the acquisition does help the company move towards better corporate engagement, long seen as a necessary part of their business model as an increasing number of corporations continue to develop engagement campaigns with their customer base while requiring better analytical reporting innovations. read more
Social desktop platform Hootsuite on Wednesday announced new Facebook functionality that is sure to please users of the program and Facebook as a whole.
New options on the platform now include the ability to post and provide monitoring for Events and Groups, improved Pages and Profiles with streamlined photo uploading, geo-tools capabilities and the ability to search all public updates from within the stream.
Using Facebook streams users can manage Profiles, Pages and Groups from the dashboard, look at photos and view news feeds, events and other features found on the system. The program even allows users to assign posts to team members so they can check out what you’ve assigned.
The search functionality in the meantime allows users to search streams based on words they selection, allowing brands to receive instant feedback about their products and services.
Hootsuite also made it more simple to add photos, allowing for direct uploading rather than forcing customers to link to an image. Hootsuite uses the enhanced compose box for this method and it works smoothly and efficiently. read more
Most entrepreneurs today are aware that social media sites like Facebook, Twitter, LinkedIn, and others can play an essential role in marketing their businesses. Itâ€™s also become clear to many of us that using social media as a marketing tool is a time consuming process that requires much thought and planning to use it successfully. So how can you make the most of social media marketing without spending so much time at it? One efficient way is to use a social media dashboard.
What is a Social Media Dashboard?
A social media dashboard isnâ€™t another social network for you to deal with. Rather, itâ€™s an organizational tool to help you manage all those other networks. Instead of having to go to each site to post your messages or to see what customers and competition are saying, itâ€™s all brought together in one place. It lets you sort through all the media clutter, pinpoints exactly what you are looking for, and delivers it to you. Itâ€™s an efficient way to accomplish brand management. read more
HootSuite has finally taken their social media dashboard to the Apple iPad.
With HootSuite iPad users gain access to multiple Twitter, Facebook and Foursquare accounts monitoring, message scheduling for those times you want your messages to go out at a certain time, Twitter search capabilities, click statistics for your social networking messages and geo-location based services.
HootSuite users with existing accounts can sync their accounts to the iPad, allowing for seemless integration among various devices.
According to Mashable, the HuiteSuite application for iPad is free to download from Apple, however limitations on use are now imposed by the company’s newly minted freemium business model.
Here’s a closer look at the new HootSuite iPad Application: read more
No matter where you’re headed, this Owl will help you stay in touch and informed with instant translation to 50+ languages, geo-location to pinpoint yourself on the globe, and Facebook Profiles and Pages added to the mix â€” plus a few surprises in the suitcase. (Official HootSuite Blog)
While I’m personally not too crazy about the geo-location feature (as I believe it’s an asset for muggers), the Facebook integration is one of the best that I have seen for a multi-social app, as it allows you to not only view your news feed, but also like items upon your friends status updates. read more