The Ultimate LinkedIn Cheat Sheet

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Facebook may have 1.7 million users, Twitter 313 million, and LinkedIn “only” 106 million, but any self-respecting blogger or content marketer knows that the last network cannot be ignored. That is, if you want to build a professional brand that will help cement your credibility in your chosen field.

The general consensus is that LinkedIn is the professional’s social network, something which anyone can surmise with a perfunctory look at the platform.

It is thus a pity when new bloggers – or some experienced ones – fail to take advantage of LinkedIn. Sure, they have an account. They fill out their profile. And then they leave it at that. Perhaps they check in once a month or so – when they get a connection request or when someone endorses them.

If this is you, then you are missing out on the benefits that LinkedIn can bring you and your blog. [Read more…]

Why Aren’t Your Visitors Sharing Your Post on Social Media

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Sometimes, no matter how brilliant your social media posts are, they never seem enough to earn a high number of likes and reshares. It is not just because you may have targeted the wrong crowd or you write about topics that are simply not interesting enough. For most content marketers, it is the lack of social proof that fails to get them substantial engagement in social networks. [Read more…]

Social Media Image Sizes Cheat Sheet for 2016

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Social media has completely changed the way content and information is delivered around the world. Before social media and blogging, the internet was a very static and one-sided place. There wasn’t much conversation going on, and if you wanted to find out the latest breaking news, you would simply turn on the television or visit your favorite news website. [Read more…]

All You Need To Know About How Small Business Should Handle Social Media

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Time is extremely important to those who operate small businesses. Chances are each person on your staff is doing the work of many. As the owner, you are probably wearing many hats. While you may be letting social media take a back burner to more important business activities, experts say you are making a huge mistake. In fact, by actively managing your social media accounts you could bring in 400 percent more sales.

Rachel Go, a guest blogger from Hubstaff contributed some expert advice for Authentic Form & Function on how to build a strong social media presence by building relationships with your followers and optimize your accounts. By following a few of her expert tips, you could see drastic results.

While you should definitely check out Go’s full article for all of the incredibly insightful tips, there is one topic she covers that we think many people overlook. [Read more…]

Are You Paying for the Wrong Traffic?

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Running an effective blog can be tricky. You put your heart and soul into your posts, hit “Publish” and hope that your article will strike a chord.

Sometimes it works and sometimes it doesn’t.

Often, some of your best work goes completely unnoticed. For these articles, paid promotion can be just the nudge your article needs to get the attention it deserves.

However, if you don’t do it right, paid promotion can be a complete waste of money. [Read more…]

How To Successfully Fine-tune Your Overall Social Media Strategy

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Name one brand that isn’t in social media.

Give up?

That’s because today, when something is not in social media, it probably doesn’t exist. People, events, brands, even government institutions are engaging their followers through social media.

Brands invest in social media marketing because it doesn’t just guarantee awareness or increase profit. Social media gives you a platform to be closer to your followers and ultimately earn their loyalty.

As a blogger, you may not have thought about it, but you need to see what you do as a business. You have to build your brand – if you want to succeed, that is. [Read more…]