With traditional marketing becoming less and less effective partly due to streaming platforms, content marketing is the best way to get your product and business ideas out to the world and your potential customers. Content marketing is all about getting your marketing strategies out fast and often through social media channels, but in an appealing way. Gaining respect and trust through content marketing is one of the most important steps in increasing your online traffic and customer numbers. So why do tech companies need to master content marketing? To continue to reach returning and new customers, while driving traffic to their respective websites.
What is Content Marketing?
Content marketing differs greatly from traditional marketing in that it uses what is right in front of potential customers for a fraction of the cost. It is all about creating content on blogs, social media sites, or other online platforms by not explicitly showcasing a product, but introducing the product throughout the post as a means to draw attention to the product, as opposed to the traditional way of throwing a product in the face of customers and having a one-sided conversation telling them to buy it. Content marketing bridges the gap and brings the customer into the conversation.
Content Marketing Role Inside Tech Companies
Having a secure content marketing strategy is essential. The strategy needs to be secure, yet flexible to grow as you do. To produce great content marketing, you will need to start by creating social media profiles for your business if you do not already have them, and then you will need to make sure they are switched to a business profile in settings. This will help boost your posts as well as create trust from followers.
While budget stressors surely can apply to tech companies of all shapes and sizes, start-up tech companies tend to need to most support in regard to money spent and what is really worth it to get their company up and running. For marketing purposes, content marketing is the easiest of those questions. It costs virtually zero to begin making content on social media platforms, and begin writing for a company blog in order to organically drive traffic to your site. Of course, with increased demand and manpower, content marketing can begin to cost you several thousand per month, but to start out, it can be extremely affordable until you know exactly what you want for your team.
Why it Matters
So why do tech companies need to master content marketing? Effective content means more traffic to your site. The traffic does not have to be by one medium. Content marketing can drive traffic through social media, emails, blogs, videos, and more to reach your targeted audience. The importance of continuously working to expand your reach as a company is to attempt to keep up with the ever-changing trends and movement of the public. It is rare for your target audience to stay in one place, as it was in past years. Having marketing tactics and strategies to combat constant change that will be the difference between successful content marketing versus not.
Tech companies tend to have a difficult time with jargon and marketing specifically for technical professionals. In order to reach a wider demographic variety, tech companies will need to focus on using plain English to cater to all backgrounds and career fields.
It is also important to research trends for posting and set a schedule for how often your company will post on each respective platform. Once figuring out the voice you want to use with content, and how often to post, you will be ready to launch a brand new content marketing strategy for your tech company.
After reading this blog, you obviously know that content marketing is important for businesses, but you should also know the increasing pressure for tech companies to keep up due to their typically traditional strategies. Tech companies will thrive off of content marketing, and now you have the tools to get started for your tech company needs.
Adeline is a graduate of the University of North Carolina at Charlotte where she majored in Communications with a concentration in Public Relations and Journalism. Currently living in Charlotte, she enjoys reading, volleyball, and strolling through her favorite farmers markets with her Goldendoodle Theo.