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How Do You Increase Website Domain Authority?

How Do You Increase Website Domain Authority?

increase website domain authority

Domain Authority (DA) is a metric created by Moz. DA is measured numerically – from 0 to 100. It is considered by many to be a solid way to determine the quality of a website and that it affects search engine rankings.

While there are some SEO experts who believe that Moz’s DA is flawed and cannot guarantee the quality of a website in Google’s view, with the “death” of Google’s PageRank, DA is perhaps the best metric we can rely on today.

There are other, however, ways to determine the quality of a website, like using other tools to check the quality and quantity of backlinks, and keyword rankings. You can then put together the results of your research to identify the quality of your own site.

Related: 5 Site Metrics to Use for Comparing Blog Performance

Still, DA is a convenient and quick metric that provides an overall view. It does help you rank better, so it is worth your while to take actions to increase website domain authority.

Before you do that, you need to understand what is taken into consideration in calculating DA.

  1. Domain age
  2. Number of backlinks
  3. Authority of linking domains (and then some)

How can you increase website domain authority?

  1. On-site elements (speed, internal links, etc.)
  2. Linkable (high-quality) content
  3. Content marketing
  4. Linkbuilding

These are some concrete steps that will help you increase your site’s DA.

For more details and more elements that will push your DA score up, take a look at the infographic below. Just remember, it is a good idea to not rely solely on DA.

increase website domain authority

View Comments (2)
  • Thanks for the quality content, Noemi. Despite the importance of DA (Domain Authority) it is also important to focus on converting your visitors into paying customers. That should be the ultimate focus for any website.

  • Hello,

    As I am new in blogging and just started with some micro niche blogs and i have also been reading many articles about various topics, including domain authority.

    So, I have confusion in mind, I want to ask that, whether domain authority directly effects search ranking or not?

    If yes, then how can increase DA quickly and how much it will effect my rankings?

    Looking for quick Response.

    Shanaya Aggarwal

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