Shifts and strategies in global PR landscape
In a recent podcast, Sara Garibaldi, President of PR company Boden, illuminated the complexities involved in marketing towards Hispanic consumers in the U.S. She also elaborated on GE’s strategy shift, dividing its businesses into three distinct segments.
Government PR contracts valuing close to £400,000 have been secured by Teneo and Lexington from HM Treasury, while Salford City Council is set to issue a separate contract approximated at £140,000.
Following the departure of UK Chief Jamie Wynne-Morgan, management changes are on the horizon at M&C Saatchi Sport & Entertainment, with a replacement search in progress. Despite this period of change, the agency maintains an optimistic outlook, viewing it as an opportunity for strategic growth and innovation.
A report by the Top 150 Monthly Trading Tracker indicates a vicissitude in UK PR agency trading activities. After months of inconsistencies, the transaction volume seemingly plateaued, introducing a level of predictability. However, the rise in digital strategy, social media services, and inclusion of ESG factors in communication planning are notable trends.
Exploring shifts in global PR strategies
Increasing competition from niche PR agencies also suggests the dynamics of the UK PR industry remain fluid and evolving.
SEC Newgate has recruited a former BCW executive for the role of Chief Growth Officer. Lowick, another communications firm, is pursuing ambitious expansion plans; it aims to increase its workforce, relocate its London office, and establish a new Cambridge site as part of its 2024 growth strategy.
On another front, Essex County Council is implementing a communications and marketing services framework agreement. Following a competitive process, LG Business Solutions bagged a UK PR contract from an undisclosed agency and will remain in position for an indeterminate duration.
A recent PR pulse survey indicates a growing trend among PR leaders adopting AI for crisis communication strategies. More than half believe AI can expedite crisis management, and a substantial portion acknowledge AI’s effectiveness in recognising crisis-related patterns to devise preventive strategies. As AI’s role in crisis communication continues to evolve, more PR leaders are expressing satisfaction with the technology’s capabilities.
