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40 Influencer Marketing Tips From the Pros

40 Influencer Marketing Tips From the Pros

The marketing landscape has changed over the years, and with the explosion of social media, marketing has also taken on a different turn.

Social media influencers are now being “targets” of brands who want to broaden their reach. With influential people endorsing a brand (via sharing, for example), the chances of acquiring new readers, customers, and followers are higher.

Here’s the scoop: Influencer marketing is booming.

But influencer marketing is not as simple as approaching an authority figure online. Much like traditional marketing, you need a strategy. More so, you need to execute well in order to achieve results.

Earlier this year, The Shelf conducted a survey where they asked PR experts on how to do influential marketing right.

They had three key questions.

  1. What’s the best way to find the right bloggers for your influencer marketing campaigns?
  2. What types of influencer marketing campaigns are the most successful?
  3. What’s the best way to track the success of influencer marketing campaigns?

The result: 40 influencer marketing tips from people who know what they’re doing.

If you want to be successful in your influencer marketing campaign, take a look at the deck below.

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Have you tried – or are you trying – influencer marketing? What do you think of these tips?

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