Monetizing your blog can often feel like a double-edged sword. On one hand, you get to make your blog pay the bills; on the other hand, you also risk losing some of your audience who might be sensitive to such an online practice. Hence, you often have to find ways to monetize your blog without repulsing your visitors or loyal users.
[Read more…]The Invisible Battle for Ad Space on Your Blog: Ad Fraud vs Ad Security
Selling ad space on blogs has always been one of the most common ways of making money online. However, nowadays it has become much more difficult for a blog to stand out online today than it once was. The picture is further complicated by the widespread ad fraud which has become a very serious issue over the last decade.
[Read more…]The Difference Between Gillette & Nike Ads
Why one missed the mark and the other lifted sales by $6-billion
If you haven’t already seen the Gillette Ad, take a quick minute to watch it here. You’ve got to have
Yes, the Gillette ad speaks to the trend of virtue signaling. Yes, Gillette comments on what they believe to be “Toxic Masculinity”.
[Read more…]How Social Media Paid Ads Can Boost Blog Post Promotion
Some bloggers seem to avoid expenses and rely on organic traffic for their blogs. Yes, it’s achievable. You can even promote content for free yourself if you have the time and patience for it.
But it’ll probably take you months or even years to finally see the best results you’re aiming for. Even though you follow the best practices and techniques for your blog, there are other options you can take.
Social media paid ads is one of them. Facebook being the most popular, Twitter, Instagram, and Pinterest are among the channels you can use to create advertisements. In this post, you’ll understand more about them and how you can use them to create more awareness and reach more people within your targeted audience which will ultimately bring you, followers.
Adnimation Brings Life to Ads
There are a lot of things online that make our lives better, but in all likelihood, ads are not the first thing that come to mind. Then again, I think we have to admit that ads serve a purpose, and if used tactfully and tastefully, they can add to one’s experience and not resort to ad blockers as a default defense mechanism.
That’s where Adnimation comes into the picture. Adnimation is (obviously) an online advertising company. It seeks to provide both publishers and advertisers an innovative way of playing with ads, as the name imples, via animation. [Read more…]
The Internet’s Worst Ad Types Of 2013
It is impossible to visit a website these days without seeing pop-up ads, feed recommendation ads and other forms of advertising. While some of those ads are basic images with links, others are just plain annoying.
If you have ever jumped on a site to see lottery scams, male enhancement ads and other annoyances you understand how polluted the internet has become.
The team at InsightsOne recently conducted its 2013 Bad Ads Survey and during that survey they found out which ads annoy customers the most.
Surprisingly it is not necessarily the type of ads (pop-up, auto play videos, etc) that annoys people, it is what they are trying to sell. [Read more…]
Should Bloggers Profit Off Of Spammers Via CAPTCHA Ads?
Despite the fact that blog platforms like Blogger and WordPress are moving away from CAPTCHA’s (aka those silly puzzles that verify whether you’re human), it looks like one company is trying to make CAPTCHA’s cool again by helping bloggers profit off of every word typed.
ADSCAPTCHA’s™ innovative Pay Per Type™ platform creates profits from CAPTCHA technology. Instead of paying for CAPTCHAs, website owners and developers can make money from every ADSCAPTCHA™ that is typed in full. That’s 280,000,000 opportunities – and counting – every day. […]
The ADSCAPTCHA™ model links advertisers, website owners and web developers so that everyone benefits. Website owners & developers get high-level internet security and a share of advertising revenues. Advertisers gain the most powerful marketing tool available today, customized to their targeted audience and budget. The ADSCAPTCHA™ experience for the user is more fun and more meaningful than standard CAPTCHAs, which means it is a powerful opportunity to “capture” the target audience. (ADSCAPTCHA.com)
Although ADSCAPTCHA is not the first to envision merging word puzzles with ads (as Confident Technologies is also attempting to do this), they probably will not be the last which means that bloggers will soon be arguing whether CAPTCHA’s are still relevant (now that there is money on the table).
Since there seems to be a loyal fan base devoted to CAPTCHA’s (note: I use to be one until I encountered Akismet by WordPress), here are a few reasons why bloggers should (and should not) use CAPTCHA ads for their blogs. [Read more…]
Gizmodo duped by scammers, publishes malware-laced ads
When it comes to being scammed, even the big guys can be taken in from time to time.
Gizmodo, Gawker Media’s hugely popular technology/gadget blog, has had to apologise to its readers for allowing ads containing malware to be published on its site during the past week.
Their ad sales team was duped by an elaborate scam that would have infected some users with software that may have caused random passwords and possibly initiated phishing attacks. [Read more…]
Getting Started With Google Ad Manager
The Google Adsense Blog helps you to get started with Google Ad Manager, Google’s hosted solution for managing your ads. Ad Manager is free to use, but if you grow big you might have to pay up, be sure to read the terms of service so that you know what you’re getting into.
Here’s part 1 and part 2 to help you get going.
So why would you want to use Google Ad Manager? [Read more…]
Google offers basic font options for AdSense
Google’s general philosophy surrounding AdSense ad placement is to make them blend with the rest of a site’s content, so it’s always struck me as a little strange that publishers have had no control over the fonts displayed.
That’s just changed, with Google announcing an update which allow ads to be rendered in a number of fonts. Don’t get too excited, though, because there’s a small selection — Arial, Times and Verdana.
You don’t get much control beyond that. Obviously, you can’t alter the size of the fonts because the ad blocks are specific sizes and you’d end up clipping ads (this often happens if a user manually increases the font size on their browser). It only works on ads displaying Latin-based characters, and it won’t affect image-based adverts. [Read more…]
