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Interview: Tom Rusling, Text Link Ads

November 16, 2009 by Andy Merrett

text-link-ads-logoHere, Thord interviews Tom Rusling at Text Link Ads.

Let’s start with you. Who are you and what do you do at Text Link Ads?

I am the Senior SEO Strategist. In that role, I offer resources to Text Link Ads clients that are looking to add a layer of strategy and/or on-page site optimization to their link building campaigns. TLA is by design a self serve network: clients can enter our system and find a huge array of links to choose from. However, often clients are looking for guidance around things like:

  • Which keywords should I be targeting?
  • How many links should I be buying?
  • How fast should I be purchasing links, and how much should I vary my anchor text?

And of course, many clients feel like the links they have acquired with us are not working effectively for them. Often my most important role is to help clients identify technical problems on their site which are impeding the benefit of their link building. Such examples could be incorrect use of redirects, duplicate content issues in all its many vast and wonderful forms, lack of page targeting and keyword dilution, etc. They always come into the conversation blaming the links, but invariably the client and I are able to analyze the problem and identify the source of the problem is something on-page.

[Read more…]

Filed Under: Interviews Tagged With: advertising, featured, interview, Marketing, Paid links, SEO, text link ads, tom rusling

Fwix launches local news revenue-sharing service: AdWire

November 13, 2009 by Andy Merrett

adwire-logoWith the increasing number of publishers creating hyper-local sites, it’s no surprise that services such as AdWire are springing up to allow them to add a new stream of relevant advertising and earn revenue.

AdWire, from Fwix, is a local news distribution system which allows web publishers to add widgets to their sites that will provide local news and ads.

AdWire serves up news based on particular categories that a publisher sets, but it also takes visitors’ geography into consideration when serving content, hopefully keeping stories relevant.

Ads are served in between main content. [Read more…]

Filed Under: News Tagged With: advertising, adwire, fwix, journalist, monetisation, publisher, revenue, widgets

LinkShare affiliate network launches #tweetshop Twitter tool

October 29, 2009 by Andy Merrett

Here goes with another company looking to help Twitter users (and itself) make money from the service.

Affiliate network LinkShare has introduced its #tweetshop service (yes, the service name is a hashtag) which allows users to easily link to affiliate products from a central interface rather than having to visit individual merchants, find and shorten URLs and then manually create the tweet.

LinkShare is keen to point out some “best practice” tips so that the service isn’t abused — you can bet it will be though: [Read more…]

Filed Under: News Tagged With: advertising, affiliate, linkshare, Marketing, tweetshop, Twitter

No Twitter Ads This Year

September 23, 2009 by Thord Daniel Hedengren

Twitter won’t be serving any ads this year, says Biz Stone according to Pocket-lint. We will, however, see premum features.

Those could include analystics tools, Stone said, and are almost certain to also include the “verified account” functionality that the site has already tested with some celebrity-owned accounts. “We wanted to show people that we’re here to stay and here we are making money”, said Stone.

Sounds like a plan.

Filed Under: News Tagged With: advertising, Biz Stone, Twitter

LiveJournal allows Google AdSense on premium accounts

September 23, 2009 by Andy Merrett

livejournalI’ll admit that I’m a bit of a snob when it comes to blogging platforms, and my view of LiveJournal isn’t the rosiest. Then again, the platform does have 22 million registered bloggers, so it’s certainly not to be passed over.

The Russian-owned blogging platform will now allow its premium (i.e. paid) users to embed Google AdSense ads on their blogs.

The “Your Journal – Your Money” system means that LJ users with an AdSense account can add customised ads to their blog, in much the same way as any other AdSense publisher would. LiveJournal says it won’t take any of the profits (and if it’s based on individual AdSense accounts, how could it?) [Read more…]

Filed Under: News Tagged With: Adsense, advertising, Google, LiveJournal, premium, revenue

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