How to Professionally Assess the Current Quality of Your Brand’s Content

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As NY Times Graphic Editor Rebecca Lieb once said, “Content is the atomic particle of all marketing.”

It is the foundation on which you lay your brand, the strategy in which you draw leads in, and build your future. From our standpoint, it’s quite possibly the most important thing to focus on when building a quality brand persona. However, not all content is created equally. You need efficient methods to actually judge the effectiveness of your work, both as a marketing tool and as a brand builder. [Read more…]

Best SEO Content Tips to Help Bloggers Get More Organic Traffic

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SEO content tips – This is something you would most likely use interchangeably with SEO strategies. 

Well, you are not the only one. 

And let me assure you that they are NOT the same!

You are probably wondering why you need to know about SEO content tactics separately when you, along with all the bloggers under the sun, are well aware of SEO strategies. 

[Read more…]

5 Tools for Making Your Content Visual

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Editor’s note: Stephanie Norman is a freelance tutor from Sydney with 4 years of experience in professional writing. Also she is a content marketing specialist at Australian Writings, a company offering assignment help and assistance for students. Follow her at Facebook and Google+.

When you want to create killer content for your blog, website, or social media platforms, you spend hours in research, conceptualizing, writing, and editing. If you post the text without any visual incentives, you can rest assured that it won’t reach a great number of readers. The fact that photos attract over 50% more likes and over 100% more comments on Facebook should be enough to convince you to change your approach.

You cannot just locate any photo online and use it in your own publication. You can’t violate copyrights, remember? Thanks to this list of 5 tools to make visual content, you’ll be able to create your own images and attract a wider audience! [Read more…]