How to Professionally Assess the Current Quality of Your Brand’s Content

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As NY Times Graphic Editor Rebecca Lieb once said, “Content is the atomic particle of all marketing.”

It is the foundation on which you lay your brand, the strategy in which you draw leads in, and build your future. From our standpoint, it’s quite possibly the most important thing to focus on when building a quality brand persona. However, not all content is created equally. You need efficient methods to actually judge the effectiveness of your work, both as a marketing tool and as a brand builder. [Read more…]

Best SEO Content Tips to Help Bloggers Get More Organic Traffic

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SEO content tips – This is something you would most likely use interchangeably with SEO strategies. 

Well, you are not the only one. 

And let me assure you that they are NOT the same!

You are probably wondering why you need to know about SEO content tactics separately when you, along with all the bloggers under the sun, are well aware of SEO strategies. 

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5 Tools for Making Your Content Visual

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Editor’s note: Stephanie Norman is a freelance tutor from Sydney with 4 years of experience in professional writing. Also she is a content marketing specialist at Australian Writings, a company offering assignment help and assistance for students. Follow her at Facebook and Google+.

When you want to create killer content for your blog, website, or social media platforms, you spend hours in research, conceptualizing, writing, and editing. If you post the text without any visual incentives, you can rest assured that it won’t reach a great number of readers. The fact that photos attract over 50% more likes and over 100% more comments on Facebook should be enough to convince you to change your approach.

You cannot just locate any photo online and use it in your own publication. You can’t violate copyrights, remember? Thanks to this list of 5 tools to make visual content, you’ll be able to create your own images and attract a wider audience! [Read more…]

On-Page Optimization Tips to Complement Your Great Content

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Content isn’t king by itself. As much as the phrase has been thrown out there, there is no denying its truth.

You can’t win your audience and customers without applying certain techniques to bring your great content out in the open. It’s not enough to write and publish the content on your site or blog and expect your target market to find your post from over billions of pages online.

One way to deliver your content straight to your readers is to implement the best search engine optimization practices. By doing so, you increase the chances of your content to rank on top of search results for your chosen target keyword. The higher you rank, the more chances that your audience searching for your keyword will click on your great content.

While we have provided a link to the best SEO practices observed by most website owners and bloggers, below are some of the more obscure but equally important SEO techniques to supplement your content.

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Effective Ways to Get Relevant Traffic

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Heavy traffic in real life may be a bane to a commuter’s everyday life, but when you’re running a website, it’s gold. Having internet users visit your website is a really good thing, but for your website to be effective, the traffic needs to be looking for what you have to offer. They should be seeking the product or service of your website, be it a legitimate business or a simple blog site. Driving relevant traffic to your website can be done through effective marketing, and here are ways on how to quarry this valuable resource:

Relevant Traffic

 

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Five Tips for Creating Fresh Blog Content Fast. Every Day

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Blogs benefit immensely from being constantly updated, and yet it’s also one of the more difficult things to do with a fair amount of consistency.

If you are working on your own personal blog as a means of creative expression or just chronicling your own experiences, you’ll find yourself blogging on and off — depending on the ebbs and tides of your life.  That is perfectly fine and understandable because it is virtually impossible to have a life where things are happening all the time and still be able to write 35o words about it.

But if you are blogging professionally, clients will appreciate a fair amount of regularity and coherence within a framework of targeted results that lead to the achievement of  a goal or goals.   Clients will appreciate a well thought out plan and the accomplishment of work that is consistent with the plan.

Sure, it sounds like work and it IS work, but having a plan and working according to plan can actually minimize the time you spend working and maximize productive offline time — which is, really, everything that happens outside the frame of your computer screen.  Moreover, working according to a plan can enable you to have more fun while doing work.

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Content Licensing 101 for Bloggers

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As we talked about last week, whenever you post a blog entry, upload a photograph to your Flickr account or post a video to YouTube, you’re creating copyrighted work and sharing it with the Internet.

As the creator and copyright holder of that work, you have certain rights and protections over it, including the ability to bar others from making unauthorized copies or publicly display/perform the work.

However, you might not want to enforce all of those rights. For example, you might be perfectly happy to let others copy your work and post it on their sites provided they give attribution back. Or, you might be happy to have them print out copies for their personal use so long as they don’t attempt to sell them.

This is where content licensing comes into play. It’s the means by which you give someone (or everyone) a certain amount of rights to use your work even though that use, without your permission, would have been a copyright infringement.

As such, it’s important to understand the basics of copyright licensing and what some of the options are out there. This is so you can maximize what you get out of your writing and, equally importantly, prevent misunderstandings and accidental infringements by others.

With that in mind, here’s a basic rundown of what you need to know to be savvy about content licensing on the Web.
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AOL/HuffPost: We Want Real Staffers Not Bloggers

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AOL’s acquisition of Huffington Post hasn’t been without consequence. 30 AOL owned brands have been squandered, 900+ laid off and others axed in favor of journalists.

The $315 Million acquisition of Huffington Post is part of a new path for AOL. In the past few months, Tim Armstrong released an internal company document detailing the new content direction AOL would be taking. The document came under fire for exploiting popular trends and churning out knee-jerk Blog posts in favor of increased traffic and revenue.

Huffington Post, which is powering AOL’s new content revamp has folded or absorbed 30 AOL brands. In the aftermath, 900+ AOL employees have been laid off and more face the axe. Freelancers employed by AOL are left wondering what their fate in the new company is.

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