For the quintessential digital marketer, his day looks something like this. There are screens all around him. From his pocket to car to office to home, he is probably looking onto a digital screen. And most of the time, he is likely to come across video content. With 55% of the population watching video online every day, a video is no more one piece of your overall marketing plan, but it needs its own marketing strategy altogether. With relevance to this data, we can easily bet that videos are indeed a huge part of an internet user’s experience and expectation. To rephrase it, they are an absolute must have in the marketing strategy. [Read more…]
The traditional forms of marketing and advertising gave way to digital platforms some time ago. However, just because businesses have decided to market themselves online instead of on radio, television, or in magazines, it doesn’t mean that they’re actually marketing themselves any more effectively. Indeed, many companies misstep when they first enter the digital arena –– and a good deal more are still trying to cope with outdated strategies and campaigns. The good news is, you don’t have to throw away years of work to craft a marketing plan that works for you. To that end, here are three quick and cost-effective solutions to commonplace marketing problems: [Read more…]
Businesses live and die by their marketing campaigns. If enough time is spent and resources are allotted to really push a product across multiple media, the customers tend to follow. But if a marketing campaign is lazy, sloppy, thoughtless and uninspired, your customers will be the first to smell it out. No matter how good your product is, if your customers don’t know about it, it’s a flop. [Read more…]
Editor’s note: This article was written by Christian Abbas, one of the team at Columbus UK, a provider of business telephone systems, mobiles, networking and IT solutions. He enjoys writing about technology, IT and content marketing.
Talk of the imminence of widespread cloud computing was ongoing for several years. As some services took their first steps in this direction, it became clear that the rise of cloud computing was inevitable. Accessing software in this manner provides a plethora of benefits over more dated methods, and the drawback are almost irrelevant.
Services have been making the transition to cloud computing across the board. In today’s fiercely competitive digital world, businesses must stay ahead of the game and a failure to move processes to the cloud will have inevitably negative consequences. [Read more…]
Cheer detergent on Monday rolled out a new type of YouTube campaign that marks a first for the social video network. Using YouTube technology users can click on certain parts of the video to be taken to a non-Youtube website where they can win prizes.
The Climbing Walls video by Strange Talk features colorful objects that users can click on to win prices that includes socks, dress and a Fender Stratocaster among various other items.
Procter & Gamble brand manager Jason Wiedemann says that while various other YouTube videos have offered clickable links, those links have always led to other YouTube.com locations, while the Cheer links take users to a Facebook app for the company where users can register the items they have “dug.”
Cheer has recently decided to place 100% of their marketing funds into the digital space in the hopes of grabbing a younger, more digitally savvy audience. [Read more…]