When WordPress & Email Marketing Collide: 15 Mistakes to Avoid at All Costs

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As a WordPress user, you’re used to things being easy. You aren’t super savvy in Photoshop? Great, there are pre-built, high-quality WordPress themes for that. Not comfortable with coding? That’s fine, too. There’s probably a free plugin for that. What about content creation? Well, that’s where you may need a little help, but it’s not too hard to find these days.

When it comes to your business’s marketing efforts outside of WordPress, this is where things can get a little tricky. You know you need to start email marketing, but you’re not sure what the best practices are. You’re probably wondering, “Isn’t there a plugin that will take care of it for you?” (There is, but you shouldn’t use it.) [Read more…]

5 Companies That Are Winning with Social Data and Email Marketing

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Today’s marketing world is a competitive one.  With new trends, techniques and innovative software popping up every year, sometimes every week, it can be hard to keep pace with evolving technology to keep a business current and relevant.

Many companies start out strong with various marketing strategies that show promise, but over time they fizzle out or fall flat. Evidence shows that email marketing is still one of the most effective channels today.  The key is to adapt the email campaign to the customer and increase audience engagement. Big name companies are finding huge success in reaching their target audience by utilizing social media data with techniques such as personalization, automation and dynamic content. [Read more…]

Top 3 Email Marketing Software for Turning Subscribers Into Customers

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Have you been looking for a way to connect with your subscribers, but don’t have a lot of time to spend? Most marketers know that staying connected with potential customers is necessary for growing their business, but getting started may seem challenging, expensive, or both.

Email marketing is a diverse marketing tool that businesses can use to reach an audience, reinforce relationships, and help keep a product or service at the front of the readers’ minds. Even with the rise of social media and advanced technology, email marketing is still a popular and effective choice, and among millennials, the preferred marketing channel. [Read more…]

7 Effective Ways to Grow Your Email List

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List Building

It seems that just a few years ago, people were claiming that email was dead. There was a huge shift towards social media and everyone was talking about how to get more followers.

As it stands today though, your email list is likely to be a lot more engaged than your social media following.

Facebook is making it increasingly more difficult for people to see your posts and Twitter is getting just as noisy too. Recent stats suggest that each tweet you send may be seen by less than 3% of your followers. Compare that to a typical email open rate between 15% – 30% according to MailChimp stats. I’ve experienced even higher.

As you can see,  email is alive and well, and building an email list is one of the most powerful things you can do for your business.

In this article, I’m going to share 7 effective ways to do just that. [Read more…]

5 Effective Strategies to Increase Email Open Rates

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When referring to an effective email campaign, we’re not talking about the amount of people who opt in to your list but how many of them actively engage with your messages. It’s important that you have subscribers who open your email messages because this will increase your returning visitors and conversions equaling profits. Imagine if your average open rate is 20%, this means 70% of your subscribers are not viewing your email messages. You’re essentially losing 70% potential profits that could have been generated through your subscribers. Over the years, higher open rates have been the subject of numerous case studies, and the results have been astonishing.

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Let’s look at the 5 most important factors which will increase your open rate.

Personalized Emails

It’s been proven that emails with a personal touch increase open rates. Much of the success of personalized emails has to do with the psychological aspect which involves “special” treatment that has impacted the way we interact in society. It builds a level of comfort with the recipient, which translates to increased engagement with follow-up messages.

Going forward, always send your email messages including the first & last name of the recipient. You may want to add a short question after the person’s name ,as we are programmed to respond to questions more consciously than anything else.

[Read more…]

15 of the Silliest Mistakes Email Marketers Make

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Editor’s note: This post was written by Rohan, who creates digital master plans at E2M Solutions for companies seeking advanced search marketing services. He also works on mobile UX improvement for startups and sui generis brands at OnlyDesign.org. Hit him up on Google+ for a chat on any of these areas.

Email marketing is probably the most ubiquitous form of marketing there is today. With ExactTarget’s Channel Preference Survey of 2012 showing that 91% of internet users check their emails every single day, this statement is proven in real numbers. After all, checking our emails as soon as we wake up – often even before we’re out of bed – is an act that most of us are guilty of.

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The same survey showed that 66% of consumers have made a purchase as a result of an email campaign that they’ve received. Other studies show that 74% of all users prefer to receive communications from brands via email over any other form of communication.

So if email is widely used and if customers look forward to brand communication via email, have all brands mastered the art of email marketing? Not really.

There are some very elementary mistakes that most brands make, thus messing up a perfectly good marketing opportunity. Let’s take a look. [Read more…]

Richard Gorman – Email Marketing Made Easy

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Communication is evolving, likewise marketing. Product sellers and service providers don’t seat back, waiting on the consumer to demand for their product(s). Instead, they take it to them, anticipating a favorable response. What better way is there to taking your product(s) to the consumer than sending it straight to their inbox? Email marketing is a sure bet. And according to online marketing expert, Richard Gorman, it is an effective and reliable marketing technique

Email marketing is as simple as it sounds; there is no “technical know-how” involved. A computer, an internet connection and email account are the basic tools needed. However, to get good result, which is the goal of every marketer, you need to know your onions, says Gorman.

With several unsolicited mails invading the inbox of consumers daily, they are always in a hurry to click delete. So, you need to come up with emails that won’t only escape from getting deleted, but also push the consumers to consider buying the product(s) you are offering. [Read more…]

Why Marketing Your Blog is Crucial to Its Success

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Because blogging has become more mainstream, it’s not enough anymore for businesses to simply have a blog, publish some posts, and call it a day. Blogging has become its own unique cog in the overall branding and marketing machine, forcing companies and blog owners to additionally market their blog if they want to make it successful.

Marketing your blog and promoting the great content that you are focused on writing can help not only generate more blog traffic, but also get more referrals clicks to other pages of your website, especially if you are regularly linking to them within your blog posts (where appropriate). [Read more…]