The Ultimate LinkedIn Cheat Sheet

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Facebook may have 1.7 million users, Twitter 313 million, and LinkedIn “only” 106 million, but any self-respecting blogger or content marketer knows that the last network cannot be ignored. That is, if you want to build a professional brand that will help cement your credibility in your chosen field.

The general consensus is that LinkedIn is the professional’s social network, something which anyone can surmise with a perfunctory look at the platform.

It is thus a pity when new bloggers – or some experienced ones – fail to take advantage of LinkedIn. Sure, they have an account. They fill out their profile. And then they leave it at that. Perhaps they check in once a month or so – when they get a connection request or when someone endorses them.

If this is you, then you are missing out on the benefits that LinkedIn can bring you and your blog. [Read more…]

How to Effectively Find Talent on LinkedIn

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There is no doubt that LinkedIn has proven its value for employees/workers and companies. Perhaps, unlike Facebook and Twitter, the platform has maintained a more professional reputation – which is what it was all about from the get go anyway.

Today, more than ever, LinkedIn plays a significant role in how companies recruit employees and how individuals look for jobs. It also serves as a repository of knowledge, as well as a means of gaining exposure for online publishers. [Read more…]

4 IFTTT Recipes to Boost Blogging Productivity

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blogging lessons

As a blogger, you want to make the most of your time producing the best possible content for your blog. This means increasing your productivity and getting rid of roadblocks along the way that prevent you from doing your job.

Enter IFTTT.

This web-based service lets you create conditional statements referred to as “recipes” using third-party apps. Using recipes help you cut time in doing certain tasks online. For example, there is a recipe that lets you automatically save all your Instagram photos to your Dropbox. This way, you don’t have spend time manually transfering the images to your Dropbox. Using this trigger, IFTTT will do it for you.

Aside from using these indispensable time-saving recipes, there are specific conditional statements that will help you how to blog the right way. Below are four of them.

[Read more…]

Which Is Better for Professional Use, LinkedIn or Facebook?

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LinkedIn vs Facebook Professionals

In 2014, the top social networks were, in terms of number of month actual users, in order:

  • Facebook
  • Google Plus (surprise, surprise!)
  • Twitter
  • Instagram
  • LinkedIn
  • Pinterest
  • Vine
  • Snapchat

Not surprisingly, each platform has a specific target demographic, which is basically divided into two major sectors: professional use and personal use.

When it comes to profession and/or business purposes, the main contenders are Facebook and LinkedIn. The question about which platform serves a business best remains unanswered. [Read more…]

How to Use LinkedIn to Benefit Your Blog

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When LinkedIn was launched in 2003, the average person probably didn’t give it a second thought. Today, the social networking platform in the main venue where professionals want their profile to be found. It has become the de facto tool for professional networking.

LinkedIn

Of course, there are still people who do not use LinkedIn to their advantage and see it as merely another social network. If you are in the market for a job, though, or you simply want to highlight your professional life, LinkedIn is an indispensable tool. But have you ever thought of using the platform to send some love your blog’s way? [Read more…]

You’re Hurting Your Blog: Get Involved in Social Media Before It’s Too Late

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Maybe you’ve read an article with this same or a similar title before. You know Twitter and Facebook are important for your brand, yet you just haven’t made yourself sign up for Twitter yet. And your LinkedIn profile is barren, with an incomplete job  history and no portfolio examples. Your blog seems to be doing OK, but you know it could be better.

If this is you– I challenge you to get set-up with social media ASAP. And once you’ve done that, create time in your daily routine for social media. Even 15 minutes per day can help you craft a regular online presence.

You know you should be on social media, but if you are a blogger or representing any of your work online, not having a regular social media presence can hurt not only your blog traffic, but your online persona as well.

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How to Present Yourself as an Expert Online

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present yourself as an expert online

With around 200 million users, LinkedIn is one of the most popular ways to showcase your academic and professional career milestones and to broaden your network with others in the same or different industries.

In a previous post – ‘Become a Local Blogging Celebrity with LinkedIn’, we see that LinkedIn can be an adequate tool to establish yourself as a local expert offering your skills and knowledge to those in need of it. By engaging with locals, for example via Facebook or Twitter, you can easily establish a community with loyal customers and relationships that are fostered by your expert advice and consultation.  The article defined the outcome as a social brand on a local level by pointing out that “while a global network has endless contact possibilities, it is also filled with endless competition”. [Read more…]

LinkedIn Explains How Tech Buyers Use Social For Their Purchase Decisions

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LinkedIn Member SuggestionsAre you a technology buyer who is getting ready to purchase a new smartphone, tablet, ultrabook, or other gadget? According to the team at LinkedIn there is a very good chance you are utilizing social media to decide on the product you will buy.

LinkedIn on Tuesday released its annual Consumer Technology study in which it learned that  “88 percent of LinkedIn members own smartphones, compared to 46 percent of the general population.” The company also found that “62 percent of LinkedIn members own tablets, compared to only 22 percent generally.”

Realizing the pull it has among tech savvy buyers the social network examined the purchasing behaviors of its users in December 2012.

According to LinkedIn Marketing Solutions lead Michael Weir, 56 percent of LinkedIn members turn to their social networks for advice before they make a purchase.

The study also found that 53 percent of LinkedIn members share information about what they buy after making the purchase. That information in turn helps other tech savvy buyers on LinkedIn make their next buying decision.  [Read more…]

Quora Adds LinkedIn Sharing, Helps Professionals Boost Their Credibility

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Quora Adds LinkedIn SharingQuestion and Answer website Quora now allows users to share answers directly to their Linkedin profiles.

Announced on Wednesday the new integration joined Twitter, Facebook and email sharing buttons that were already available to Quora users.

Quora hopes that by promoting professional answers on LinkedIn more users with experience will show off their knowledge base.

In a company blog post Quora notes:

The knowledge and expertise you share on Quora can now become part of your professional biography and identity.”

According to the Q&A company, many users are already using the site to boost their professional standing through top notch answers. In its blog post the company notes:

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LinkedIn’s Most Overused Buzzwords Of 2012

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LinkedIn Buzzwords

Utilizing social networks properly involves catching peoples attention, in order to gain the attention you want originality is a big plus. Unfortunately many users in 2012 used their LinkedIn accounts to echo the same sentiments as other users.

LinkedIn on Tuesday revealed its list of the 10 most-overused buzzwords job hunters used in 2012 to find new jobs. Job hunters apparently feel that being “creative” is a huge plus. Creative was the same term that ruled last years buzzwords list.

According toSimla Ceyhan, a data scientist at LinkedIn: [Read more…]