Why Investing in a Digital Marketing Course is Worth It

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Putting your money in a digital marketing course is worth the temporary sacrifice it entails because of its fast ROI – employment demand for marketing specialists with digital skills is growing, with salaries above the average wage and, if you own a small business, you can save on your advertising expenditure because you’ll learn how to create a digital marketing strategy that will draw in customers.

In today’s fast-paced world, digital marketing is now recognized as a fundamental approach to the successful promotion of brands and products. Businesses that monitor marketing strategy trends know how crucial it is to have an online presence and prioritize the appropriate platforms to reach their target audience. Big corporations can hire big-budget marketing agencies to do the work for them. But if you’re just starting out in your business, you’ re probably keeping a tab on each dollar that goes out of your pocket. [Read more…]

Should you Focus on Instagram Marketing for your eCommerce Business?

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Instagram marketing is something that many companies think about doing, but which not all businesses jump into. Part of the reason why this is true is simply because they do not know how effective it will be.

However, Instagram can be extremely effective for marketing. In fact, 60 percent of Instagram users find new products on the platform. Also, 80 percent of users follow a business on Instagram.
Statistics like these are very hard to ignore. This is because they demonstrate that Instagram is a crucial marketing channel for businesses that want to get the most out of their digital marketing campaigns.
Here are some great tips on how to use Instagram effectively to market your business. [Read more…]

Social Media Trends that Will Affect Your Social Activity in 2016

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In a dynamic and highly competitive industry, you simply can’t afford being left behind with last year’s trends, tactics, and strategies. The very least your business can do to survive is to become aware of the current trends that may influence the industry – no matter how significant the impact may be.

But of course, you should always focus your efforts on those that will yield maximum results. In the case of social media marketing, you should prioritize keeping up with the most relevant social media trends and industry shifts, especially when it comes to the major social platforms in 2016. [Read more…]

Using Pinterest To Promote Your Business [Infographic]

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Pinterest ScreenshotPinterest in a very short period of time has become a go to destination for millions of users. In fact in December 2011 there were 11 million visits a week, that’s 400% growth over just six months.

Realizing the success of the program LinchPin SEO has created an infographic that shows users exactly how to market their items on the interest website and they created their unique infographic using the Pinterest setup.

As the infographic rightfully points out Pinterest can be used for a variety of things suck as promoting sales and promitions, offering coupons to readers and even answering questions such as “how much should you spend on an engagement ring?”

Because Pinterest is almost exactly like a giant infographic for readers a business can easily create a visual flowchart that not only sells a product but also provides tons of information about that product at the same time.  A business can easily post information about a product, pin photos to a page and even offer video accompanied by a coupon.

Here’s the Pinterest business marketing Infographic: [Read more…]

Social Media as Part of the Online Marketing Mix

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It is evident that marketing, online and conventional, is undergoing a transition all over the world. With the popularization of Social Media, many businesses are turning to the internet to facilitate growth.

Internet marketing, in the form of Search Engine Optimization (SEO) and Pay per Click (PPC) advertising, has been around for quite some time and has proven to be the most targeted marketing strategy with the highest return on investment by far. Now Social Media has been thrown into the mix, and everyone wants to get in on the action, but very few really know how, when or what Social Media marketing actually entails and how it should be used.

Social Media has evolved from experimental sharing of pictures and keeping up with family and friends to an integral part of the Marketing Mix. What many once called “a passing fad” has turned into one of the most powerful mediums to build your business brand, communicate with potential clients and market your business to the masses at a fraction of the cost of conventional marketing. The question now however is: “How do I integrate Social Media Marketing as part of my existing online marketing campaign?” [Read more…]

Why Do Bad Internet And Social Media Marketers Thrive?

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The Internet and to an extent Social Media can do wonders. Being able to connect with anyone instantly whether you’re starting a revolution or selling something has it pros but another benefit afforded to us is transparency. Data is not only readily available but can be quickly transmitted. Combining these two should be able to tell us who’s good and bad at what they do – namely marketers – but time and time again there are always people being promoted who have no skills to back them up. Why do they thrive online?

For this post I’m going to focus on Social Media and Internet Marketers but let me preface this by saying I’ve met people who excel at whey the do and put quality before dollars. But there are some bad internet marketers out there. How do you define some as a bad marketer? I’ve got a few definitions but I tend to categorize them as people who put profit before results and because of their lack of knowledge are forced to take shortcuts to deliver less than stellar results.

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Sunday Morning SEO: Improve Your Rankings by Increasing Your Traffic

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Sugarrae published an interesting study on her blog a couple months ago. It’s entitled You Don’t Need SEO to Rank in Google. It basically shows that increasing your traffic can help your rankings. Usually we think of it backwards. We do SEO to increase our traffic, but if you have a knack for attracting visitors without doing SEO, your rankings will improve as a by product. [Read more…]