Why Bloggers Need to Understand Google Rankbrain

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Ranking well in Google search results is very important to having a successful site. It does not matter how good your content is, if no one is able to easily find it. It is possible to create your content a certain way that it will rank higher in search engine results. While there is no set and clear way to figure out how Google ranks sites, we do have some some information that gives us a general picture. There are three likely sources that Google uses in ranking: back links, content and Rankbrain. While figuring out back links and content is easy, Rankbrain has left many people scratching their head.
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New School SEO: At Least One Thing You Didn’t Know (Guaranteed)

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I think search is a seriously exciting place to be right now. 2012 has seen some of the most aggressive Google algorithm updates of all time; a lot of SEOs were hit hard, and as each update was released some form of mini-riot followed. But while anger towards Matt Cutts (Google’s human shield) ensued, I couldn’t help but feel that SEO was returning to the open field that it once was. SEOs dropped out in favour of other things, they decided that Google was on a mission to destroy organic rankings and that Google owed them for all of those useless links and cookie cut content they had created; a quick look at any of the comments on SEroundtable shows that SEOs are just giving up.

But for me, SEO now more than ever is about hording knowledge, it’s about grabbing as much as you can and stuffing it into your brain so that you can develop – through management or being hands on – the perfect user/search focused website. So that is what I’m bringing to you today, knowledge bursting new school SEO best practices that will make you smarter than the next guy. [Read more…]

Search Engine History

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Ovewr at Performancing a new infographic about search engines has been released by the Infographiclabs team. After the detailed Google History graphic we recently published, this new infographic takes a look a the different search engines there have been in the last 20 years. A trip down memory lane for everyone who’s been online longer than 5 years now. You can view the complete infographic at Performancing.

Bing and Google start to index public Twitter feed

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We’ve already reported that Microsoft’s Bing search engine had started indexing prominent Twitter users’ tweets, but now Twitter has announced official support for indexing of tweet content by both Microsoft and Google.

Microsoft has announced that it now has access to the entire public Twitter feed and have launched a beta of Bing Twitter search (US only at present). [Read more…]

Twitter Gets a New Front Page

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newtwittercomsplash.jpgTwitter just rolled out their new front page, which was known to come. I’m a bit ambivalent about it, mainly because it seems to follow all of the design trends out there at the moment.

Anyway, the new front page features search from the front as well as a selection of trending topics, which is good. The reason for this is, well, I’ll let Biz Stone tell it himself:

However, demonstrating the power of Twitter as a discovery engine for what is happening right now through our Search and Trends often awakens a sense of wonder which inevitably leads to a much more compelling question, “How do I get involved?”

So what’s the verdict? [Read more…]

Bing to index prominent Twitter users as Microsoft develops real-time search

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While Google may be looking into making Twitter searchable, Microsoft has already started implementing its own real-time search into Bing.

At present it’s a fairly limited offering, indexing “some of the more prominent and prolific Twitterers from a variety of spheres”.

It seems that you can only search for the latest tweets from certain people who have been indexed, using syntax such as “[name] Twitter” or “[name] Tweets” or “@[name]”.

As a concept, it’s a good start though I’m not interested in using any search engine to find anyone’s latest tweets — I use Twitter or one of its desktop clients for that. [Read more…]

Google to Search Twitter?

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File this one under ‘we knew it was coming.’

There are unconfirmed reports that Google will build a search engine that will allow users to better filter results – similar to the process currently used for a Google blog search.

With a growing number of people relying on Twitter (and other micro-blogging sites) for the latest news and trends, a universal search solution is desperately needed.

It is probably safe to assume that the priority of search results will be determined by Twitter prowess, including the number of tweets and retweets you have, the frequency in which you post, current events, frequently used keywords, and, of course, the number of followers you have.

We already know that Google is crawling Twitter, now we just have to sit back and wait for the other shoe to drop.

As if you needed another reason to become a more active Twithead!