What worked a few years ago is a waste of time today.[Read more…]
Name one brand that isn’t in social media.
That’s because today, when something is not in social media, it probably doesn’t exist. People, events, brands, even government institutions are engaging their followers through social media.
Brands invest in social media marketing because it doesn’t just guarantee awareness or increase profit. Social media gives you a platform to be closer to your followers and ultimately earn their loyalty.
As a blogger, you may not have thought about it, but you need to see what you do as a business. You have to build your brand – if you want to succeed, that is. [Read more…]
Blogging is not limited to writing and hitting the publish button anymore. Sure, you can do that, but you’re being lazy and irresponsible as a blogger if you do.
With the Internet overflowing with content, we know that bloggers cannot – and should not – sit back wait for eyeballs. Social media is the game changer. The way you handle your social media campaign can be the deal maker or breaker for your blog.
As such, it is critical that you know social media platforms, their ins and outs.
There are so many case studies, surveys, and statistics shared all over the place that it can be confusing at times. To help you gain some focus, here is the ultimate social media cheat sheet for 2016. [Read more…]
It’s the end of the year once again, and as with all things, a lot of changes have taken place in the blogging and social media landscape in last 11 (12ish) months. One can argue that there are some things that remain the same (e.g. Content. Content. Content!), but shifts in trends cannot be ignored.
In terms of social media, it has evolved into a complex, yet more useful tool. It’s a permanent part of everyday life now and is affected by things happening in the real world. Take Facebook for example, which is now monitoring itself in the wake of terrorist attacks. Social media is even being used by law enforcement to fight crime. [Read more…]
Social media is changing the way we promote content and generate traffic to our websites. It’s a great way to create buzz online with people who are relevant to your niche. Social media networks have allowed bloggers to increase user engagement on their blogs which is important when trying to accomplish a specific goal like email opt ins, conversions, increase traffic, etc.
However, many people don’t utilize social media as a tool in growing their blog because they fail to make use of it the right way. If you don’t know how to create a converting social media campaign, you’ll lose out on enormous growth potential, and your blog will become stagnant. [Read more…]
Back in the day, you didn’t have nearly as many options when it came to sharing new blog posts. Mostly, you relied off of RSS subscribers to swing on by, email subscribers, or for people to discover your content through search engines. While all of those still ring true today, social media has given all of us the ability to more easily share our content with the world. There are no shortage of social networks to choose from, and it can be a daily struggle just to keep up with everything.
Contrary to popular belief, you don’t need a massive following to do well. We so often get caught up in numbers, believing the bigger the number, the better. To be honest, having a big following is awesome, but you know what matters even more? A quality following, and people that are your biggest fans. Those are the people who will share your content on a consistent basis.
However, just posting your blog post’s headline and adding a link isn’t enough. You can of course stick to the way most people do it, or you can make some little changes that will get your content even more attention when shared.
Better Pique Interest
Thanks to social media, our attention spans have been spread very thin. Content is hitting us at every single direction, and it’s incredibly easy to skip over things without a second thought. Unless you write seriously good headlines, your followers are likely skipping over your posts. [Read more…]
Most entrepreneurs today are aware that social media sites like Facebook, Twitter, LinkedIn, and others can play an essential role in marketing their businesses. It’s also become clear to many of us that using social media as a marketing tool is a time consuming process that requires much thought and planning to use it successfully. So how can you make the most of social media marketing without spending so much time at it? One efficient way is to use a social media dashboard.
What is a Social Media Dashboard?
A social media dashboard isn’t another social network for you to deal with. Rather, it’s an organizational tool to help you manage all those other networks. Instead of having to go to each site to post your messages or to see what customers and competition are saying, it’s all brought together in one place. It lets you sort through all the media clutter, pinpoints exactly what you are looking for, and delivers it to you. It’s an efficient way to accomplish brand management. [Read more…]