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Should a Professional Blog Be Funny?

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For decades, marketers and advertisers have realized the value of humor in branded content. Indeed, one needs only to consider the vast array of funny commercials down the years to understand that humor can be a powerful advertising tool.

However, there’s a big difference between a 30-second commercial and a full-length blog post. What’s more, consumers have different expectations regarding blogs than they do other forms of marketing and advertising.

Given all that, today we’ll tackle the question: should professional blogs be funny? 

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The Strategy You Need to Write Better Blog Posts Than Your Competitors

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Blogging can propel you closer to your goals if done right. It establishes authority and leads potential clients to your website. It should come as no surprise that 53% of marketers consider it their top marketing priority according to Hubspot.

But blogging is more competitive than ever. Over 80 million blog posts are published every month according to data from WordPress. This number is only expected to grow higher as more people get Internet access.

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Tips on Writing Tips: How to Make Your Article Stand Out

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“10 Useful Tips to Do Something” is probably the most ubiquitous article template on the Internet. It can be used to write about virtually anything, it doesn’t require a lot of preparatory work and research, it isn’t very demanding with regards to structure, so it is the first choice of anybody who has problems thinking about something to post.

But being so popular among the writers inevitably means that the readers who see such articles dozens times every day have long become jaded and immunized to their appeal. Writing yet another bland and run-of-the-mill text of this kind won’t do your blog much good – unless you spice it up.

[bctt tweet=”Tips on Writing Tips: How to Make Your Article Stand Out” username=”blogherald”]

How do you do this? Let’s find out. [Read more…]

Getting the ‘Write’ Tone: Why Writing Style Is So Important for Your Blog

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“67% of the typical B2B buyer’s journey is now done digitally, and 9 out of 10 B2B buyers say online content has a moderate to major effect on their purchasing decisions.” – Lenati

Those are huge numbers, proving beyond a doubt that writing excellent content for your blog can bring you more clients and more sales. However, when writing blog posts, you have to get your tone and style right, or noone will bother to read them.

Related reading: Best Writing Tips for Beginning Bloggers

With written content, your customers can’t see your body language or your expression. They can’t hear the smile in your voice, or how passionate you sound when you talk about your business.

With content, the only way you can put across who you are, what your business stands for and what it’s like to work with you is to use the right tone of voice.

[bctt tweet=”What is your writing style? Does it impact your blog?” username=”blogherald”]

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How to Attract Female Readership For Your Blog

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Across today’s digital landscape, there are blogs designed specifically for male and female readership. Outlets like Bustle and Refinery29 caters heavily to a predominantly female audience, whereas Thrillist generally addresses a male demographic.

But male-dominated sites, and even sites that consider themselves gender neutral like the Infatuation and The Points Guy, should consider adding more female-driven content to their overall editorial strategies.

Why is it so important to create more inclusive content that sparks female readership and engagement? Well, in addition to men and women gravitating toward different types of online content, men and women also behave differently after reading content that resonates. 76% of women use social networking.

[bctt tweet=”Why is it important to create content that sparks female readership and engagement? Find out here:” username=”blogherald”]

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