Zynga continues to falter and as gamers turn towards other social games developers the one-time powerhouse has shut down 11 of its lesser performing titles.
The news of the games shutdowns was announced by Zynga CEO Mark Pincus and they follow in line with the company’s attempts to downsize staff numbers while focusing on the company’s more popular and profitable titles.
Zynga has shut down the following social gaming titles in the month of December (and others coming in January). [Read more…]
Hacktivist group Anonymous is rumored to be preparing for a Monday attack on social network Facebook. The groups attack will coincide with Guy Fawkes Day and is meant to hurt the network over its support for social gaming platform Zynga.
Zynga recently began laying off more than 1,000 workers in an effort to cut down on mounting losses. While not directly involved in Zynga’s business transactions Facebook does derive a good but decreasing chunk of its revenues from Zynga games.
According to Anonymous the social gaming platform should be using its considerable cash reserves to pay employees during tough times. [Read more…]
Paul Bettner and David Bettner, the brothers behind the hugely successful Words With Friends mobile game are quitting their posts at Zynga. The announcement which was made by GamesBeat on Friday provided no details for the reasoning behind the exit.
Debuted in 2010 Word With Friends was picked up by Zynga when it bought social game developer Newtoy. Paul Bettner joined the team as the VP and General Manager of Zynga With Friends which also produced Hanging With Friends and Chess With Friends.
The Bettner’s are just the newest in a growing list of high-level executives to depart from the company. Also gone are COO John Schappert and Chief Marketing Office Jeff Karp. [Read more…]
Facebook’s reliance on social gaming company Zynga to drive in massive revenue for the company has actually decreased since 2011 with the company reporting that the social gaming platform made up just 15% of Facebook’s revenue in Q1 2012 compared to 19% in 2011.
Facebook receives 30% of the revenue Zynga draws from the social network by requiring that Zynga use Facebook credits to power its in-app purchasing system. While Zynga created Zynga.com and recently launched the site as an alternative destination for social gamers who do not necessarily want to log into their Facebook accounts, the company continues to use Facebook credits to power that site and users scores are still published through Facebook.com accounts.
The social network also earns money from Zynga as the company uses Facebook.com to market its products to customers. In 2011 Facebook collected 12% of its revenue from Zynga advertisements while Q1 2012 has watched that number fall to 11%. A partial drop in that number comes from the fact that Facebook received only 4% revenue from advertisers spots displayed on Zynga apps, down from 7% in 2011. [Read more…]
Social game leader Zynga has announced plans to bring its popular games to Zynga.com after accounting for 12 percent of Facebook’s revenue in 2011.
My early March the company plans to offer such popular titles as “CastleVille,” “Words With Friends,” “CityVille,” “Hidden Chronicles,” and “Zynga Poker.”
While the games may be receiving a new home outside Facebook users will still be able to connect on the Facebook network through an option called “zFriends.”
Taking social to its own platform Zynga will offer real-time chat, an achievements wall where users can choose to post scores and even the ability to send other Zynga users gifts and messages from inside a game.
Also included on the social end is an interface that shows the number of players currently online along with a stream of who’s playing to the right side of the screen.
In the meantime we wouldn’t expect to see Zynga sever ties with Facebook anytime soon, the company still receives 90 percent of its revenue from the social network and they find new players through Facebook Connect. Even on the new platform Facebook Credits will be used to purchase virtual goods with Facebook still taking a 30 percent cut of profits. [Read more…]
