You’ve probably heard the idea that controversy sells, but at the same time, controversy is scary. Branching out with a new idea or polarizing opinion makes your brand vulnerable, and runs you the risk of alienating a major section of your audience. However, there’s a distinct advantage and an enormous value to producing controversial content, especially when compared to the alternative—without controversy, you’re either sitting on the fence, or telling audiences what they already know. [Read more…]
Time management is undeniably one of the most important skills as a blogger. It’s particularly easy to lose track of how long it’s been since your last post, especially if you have a day job or taking up freelance writing gigs on the side. [Read more…]
Editor’s note: This post was written by Antonio, a blogger and a consultant who provides writing assistance to job seekers. He loves writing about marketing, education and productivity. He’s also crazy about riding his bike and bumping into new people (when he’s on foot). He will be happy to meet you on Facebook and Twitter.
Procrastination is a dirty word for many writers, because it means they are not doing the work that needs to get done because they lack the discipline to do it.
It sounds pretty bad put that way, but that is how psychologists characterize chronic procrastination. Yes, it is a disease for some people, and they need professional help to tell them to get going!
Fortunately, most bloggers only suffer from occasional procrastination, and need nothing more than a little push in the right direction.
Hence, there is no need to feel bad. Procrastination happens to the best writers. To prove it, we asked professional bloggers, writers, and branding experts to weigh in on the procrastination dilemma and give their piece of advice on how to combat it. These practical tips are from their personal experiences with the dreaded P word. Find out how they got themselves out of a stall. [Read more…]
Contrary to what might appear to be the case, much of the content you read on the Internet isn’t written by experts. Some of it is, certainly, but the majority of content is written by a freelance writer in her pajamas.
This doesn’t mean freelance writers are experts on every subject (or always compose in their jammies). On the contrary, the odds are they know very little about whatever the topic is, but they know how to pull it off, which usually works just as well. [Read more…]
Blogging for a living may seem like all fun and games, that is, until you realize that the buck stops with you. You can’t ask your “employer” for days off because you have a family affair. For employees, they usually have official holidays off, with the option of working on those days at higher rates.
While bloggers do have the option of not working during the holidays, there may be repercussions. We all know how important it is to have fresh content, and if you forget your blog for too long, traffic will suffer. And, if you are running a news blog, or something that relies on timing, then forgetting your blog during the holidays is a sure-fire way of losing out.
So how do you blog during the holidays? Here are a couple of tips that will keep you on track. [Read more…]
What do bloggers and Halloween have in common except for writing posts related to the season to get some eyeballs?
Well, quite a lot, actually. In fact, there are what I call “Halloween lessons for bloggers”, which can bring your blog significant benefits.
Do you want to learn a thing or two? Read on. [Read more…]
Writing about crime isn’t always easy, especially if you’re just getting started as a freelancer. We’ve all read newspaper features that report crime in dry monotone, yet we all know how successful a good crime novel can be. As a blogger, the trick is to strike a balance between the two. To engage readers, you need to cover crime compellingly without making it a complete work of fiction.
Here are some tips for writing great blog posts about crime, law, and justice. [Read more…]
Editor’s note: This post was written by Ioana, a trained architect, with a longstanding passion for writing and technology. Ioana always manages to impress with her exceptional work. She is a delightfully talkative person and she can always lift everybody’s spirits with her upbeat personality.
You’re crafting compelling and engaging articles, your content marketing strategy is rock solid, and the page-views are increasing at a steady pace. For most marketers, this is the dream. But something doesn’t feel quite right. These precious followers are not converting, or they’re not reaching your set goal.
Why is that? Despite their best efforts, marketers and writers will sometimes attract the wrong kind of readers, and for most, this seems like such a disheartening obstacle that they give up all-together. [Read more…]
If you’re running a blog, you probably realize that when writing blog posts, it’s best to follow a set of classic rules that help to ensure high readability of your content. It’s clear that texts written for the web are shorter and structured in a different way than printed texts – in general, they should have a clear visual structure and make good use of visual elements that improve readability. Here are six editing tips to help you instantly improve the readability of your blog posts. [Read more…]
The death of veteran actor (among others) Christopher Lee has been the talk of the town in the last 12 hours or so. The legend has touched so many lives that his passing has not gone unnoticed – quite the opposite in fact.
But what has that got to do with us writers and bloggers? Sure, we could cover the news, but that’s just adding to the echo chamber. Worse, it’s bandwagoning. Everyone knows he’s gone, and we’re all feeling bad about it.
Everyone is paying tribute to Sir Christopher Lee. While we’re not making light of all the coverage – that’s practically all I’ve been reading in the past hours or so – I think there’s another angle here that bloggers can learn from. [Read more…]