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January 10, 2013

3 Easy Things To Boost Your Site Traffic Today

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traffic

Write great content

You’d be surprised how many forget this one. They choose a platform, they load it up with a million plugins, they advertise to their existing social media circles, but when it comes to writing they miss the mark completely. What is great content? This is material which engages your audience. It is researched, highly structured content posted once a week or more that meets people’s needs head on with solutions. It produces a response (in their sharing) to their questions because it’s entertaining but also informative. Pick a niche, and then research ways i.e. read other blogs and construct a way to say what they are saying, but in your own voice. DO NOT REINVENT THE WHEEL.

Promote properly

I previously mentioned promotion as a way to grow your traffic. But here’s the thing about promotion: too much will kill your success before it gains traction. Many of you, including myself, have probably done the following when starting out: start blog, tweet 100 times a day, get onFacebookand beg people to”like”, then auction your soul to the Devil when that doesn’t work out. This is not only painful, it’sunnecessary. The best promotion tactics, by far, are the ones which never get talked about. For instance, writing great content often produces a series. Conversion of these articles into PDF format and sharing witheBookdirectories and free document sites like Scribd or Helium is a great way to bump the odds in your favor. Angering your readers by over-promotion is an avoidable situation, so don’t do it!

Engage your audience

If someone, say a family member or friend, asked you a poignant question which gave you pause, would you ignore them? OF COURSE NOT! You’d jump right on the bullet train to Intelligentsia (sorry, bad puns abound in my world) and figure out a worthwhile reply to their query. So why is it when you post on your site, the only thing you see is the occasional greeting from Grandma?The ‘gurus’ bread and butter is no longer figuring out how to get traffic, it’s merely conversing (read:engagement) about all the traffic they get, thereby getting more. It’s a topic which spews dividends every time it is brought up. Simply put: present a question in your great content, then engage with your audience’s feedback. This method can be accelerated if you use forums to become an expert on your niche and use your blog URL as a signature in your profile.

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September 9, 2012

5 Major Blogging Conferences You Still Have Time to Get Prepared For

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Every blogger launches their site with the intention of success, but not every blogger takes advantage of the many resources available to them and this draws a distinct line between success and failure for blogs new and old. When competing with millions of other offerings, nothing less than your absolute best effort will do. Thankfully for every blogger, the support network in place to offer encouragement and tools is massive and this is evidenced by the many high quality events and meetups revolving around the subject of successful blogging to be found all around the world at any given time. read more

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April 5, 2012

Google’s Blogger Platform Now Offers Webcam Image Uploading

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Blogger and Webcam ImagesGoogle’s Blogger platform on Thursday released a new feature that allows users to add webcam images directly into their posts.

The process for using the new feature is simple, select “insert image” and then click “from your webcam” and then take a few pictures, Blogger then keeps the last three photos a user chooses at which point the blogger can choose their favorite webcam stills to feature in their post.

While bloggers seem to like the idea based on comments placed on the official Google Blogger post they have also requested streaming capabilities that would allow them to post live webcam broadcasts on their blogs, much like the Google+ Hangouts feature.  read more

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March 29, 2012

Tumblr Reaches 20 Billion Posts, Almost Forgets To Tell Everyone

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Tumblr 20 Billion PostsLeave it to the team at Tumblr to nearly forget to mention that they’ve reached 20 billion posts. The company used a rather casual tweet to its 237,000 followers to make mention of the mathematical big milestone.

In the tweet the company said:

“Forgot to make a big deal of this earlier.”

For a company that just got its start in 2007 they should be considering the feat a big deal, especially when considering that the company’s massive content is almost solely created by users who are not paid or even asked by the company to create content.  read more

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March 13, 2012

Twitter Enters Blogging Platform Space, Acquires Posterous

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Twitter PosterousTwitter has just made a major leap forward in blogging by purchase Posterour, a blogging platform that came out of a 2008 Y Combinator sponsorship.

The platform operates just like WordPress and Tumblr by allowing users to create free blogging accounts which they can then use to post stuff on their “Spaces.”

Posterous has focused on “ease of use” which means an 8-year-old or an 80-year-old can literally figure out the system in no time at all.

On the Twitter blog the acquisition appears to be more of a talent buy:

“Posterous engineers, product managers and others will join our teams working on several key initiatives that will make Twitter even better.” read more

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February 2, 2012

Tumblr Hires Two Veteran Journalists To Write About Tumblr

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TumblrSocial blog service Tumblr has hired two journalists to help cover the networks extensive community.

Well known writers Chris Mohney, SVP of content for BlackBook Media and Jessice Bennett, senior writer and editor for Newsweek and The Daily Beast have been hired to cover various areas of content and conversation for the network which includes nearly 44 million blogs.

The task of covering Tumblr won’t be easy, as Bennett told Time:

“Basically, if Tumblr were a city of 42 million, I’m trying to figure out how we cover the ideas, themes and people who live in it.”

The main idea will be to showcase bloggers use Tumblr to better showcase their work in creative, fun and unique ways. The writers will post their stories on the Tumblr staff blog while a new Tumblr site will likely be created to showcase their efforts.

read more

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October 28, 2011

5 Legal Nightmares to Scare you on Halloween

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Trick of TreatWith Halloween rapidly approaching, almost everyone is in the mood for a good ghost, zombie or vampire story. But while there’s always a good chill to be had from a scary tale or movie, some of the most frightening things aren’t works of fiction or stories at all, they’re simple facts.

Of those types of scary things, there is little more frightening than the law itself and how it can impact our daily lives.

As bloggers, we’re even more vulnerable than most when it comes to legal issues because, in addition to the usual spate of laws one has to follow day-to-day, we have the responsibilities of dealing with mass media law as well. Something, previously, few outside of the TV, radio, print and related industries had to deal with.

So, if you want some scary thoughts to give you something to ponder, here are five of the scariest legal realities and what they mean for you. read more

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October 21, 2011

20 Legal Facts Every Blogger Should Know

Courthouse ImageWhen it comes to legal issues, most bloggers are either unaware or misinformed about the laws that they operate under. Unless you studied to be a journalist, publisher or a lawyer, you most likely didn’t get an overview of mass media law. That’s unfortunate because now, with blogging and social media, everyone is a journalist and/or a publisher, at least from a legal perspective.

With that in mind, there is simply way too much to ever cover in one article. However, here is a brief overview of some of the facts that you need to know in order to stay safe online. Obviously, this won’t be in-depth and, if you want more information you should consult an attorney (or at least do further research).

But this should give you an idea of what you should be looking for and what questions you should be asking.

Also, it’s worth noting that these facts are based on U.S. law, if you are outside the country, obviously the situation is going to change.

On that note, here’s a look at 20 legal facts every blogger needs to know: read more

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October 7, 2011

5 Ways Your Site is Probably Breaking the Law Right Now

Handcuffs ImageMost sites don’t try to break the law. Only a few actively make an effort to violate any kind of law and most of those are generally shut down fairly quickly, either by aggressive hosts or, in worst-case scenarios, law enforcement.

But this doesn’t mean everyone is perfect either. Most sites, at the very least, bend the law and sometimes outright break it.

This isn’t because they are run by bad people but because of the nature of the law itself. Sometimes it’s poorly-written law that is almost impossible to not break (at least technically) and sometimes it’s lack of knowledge about the law itself.

So what are some of the ways you’re probably breaking the law online? There are too many to choose from but here are five you should definitely take a look at. read more

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September 26, 2011

Does Google Really Know What’s Best for Your Blog?

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Some blog owners will read Google’s guidelines and take anything the company says as the rule of the internet.  And while many of the policies Google sets forth are good practices for any website, does it mean that we really have to follow every little thing the search engine company says we should do.  There are many cases in which something Google says is taboo is actually a very good idea for your particular blog and it might even be beneficial to your readers as well.

For instance, Google has stated that it is “evil” for you to run a blog contest in which you ask other blog owners to link back to your site as part of the entry of your contest.  They see this is a way of manipulating the search results, but it’s also just good practice to get other sites to link to you so people can find you through other blogs.  Getting backlinks is not just a good practice for getting a better ranking in the search engines.  It’s also a great source of traffic for your blog and you should be trying to get as many other blogs out there to link to your pages.

Since Google is the largest search engine on earth many people also assume that any guidelines the company lays down must be the law.  But no search engine is the police force of the internet.  So it really begs the question that if Google says something is wrong for you to do on your blog, but that same thing is really beneficial to your readers, what side do you take?  Should you just listen to Google and rob your readers of what they want just so you can stay in the good graces of Google? read more

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