Social media has evolved out of blogging into its own category of online promotion and marketing, and while blogging did give birth to the social media movement, they can, and should be used together. Social media marketing is a great way to expand on your blog, encourage conversation and grow your traffic. It can be used to communicate quickly and effectively with your audience, which in turn, makes your audience much more captivated with your ideas and your site.
There are a few things that you can do to implement and integrate social media on to your blog. The first thing I would recommend is putting up share buttons. I would go with ones for sites you are most familiar with and use the most often as it is hard to be effective at marketing on a site that you aren’t used to. For most people those sites are going to be Facebook and Twitter. People use the share buttons as an easy way to show a post they are interested to their friends within their social network. It is much easier than copying and pasting a link or emailing it, they can just click the share button one time and there it goes, instantly to their buddies! read more
Here’s a roundup, of sorts, of a few of the happenings around the blogosphere, search and social media over the past couple days.
Cuil, the search engine that nobody has ever heard of, has jumped the gun on the tried and true “let’s dominate search and then try to transform ourselves into content producers” recently with it’s launch of Cpedia, an automated aggregator they’re trying to pass of as Wikipedia-like.
When I was a Media Studies undergrad in the late 90s, I vividly remember assembling clip packets. These were photocopied bundles of my best written work that were shipped off to print media. The goal was to get paid assignments or a full-time job.
Years later, as I made the transition from print media to digital media, physical clip packets evolved into e-mails and links. Not only was it a time saver, but I saved money on envelopes and postage too.
Through the years I picked up more blogging gigs and the world was grand. Who needed newspapers and magazines anyway. The writing seemed to be on the wall: Print was a dying relic, the future of the Web bright. That still might be the case. But suddenly I have the urge to take a step “backwards” and concentrate on scoring more print gigs. Hmmm. read more
A crusty old journalism professor I once had used to preach the following:
“To get where you want to go, you should talk to someone who has been there.”
Ideally, that’s where a mentor comes in. A wise and trusted counselor who influences our work and supports us along the way. You know, the older guy who has earned our respect by example. Now all he has left to accomplish is helping shape today’s youth. I’ve yet to find my blogging Mr. Miyagi (See Karate Kid), and I have a few ideas why: read more
When I think back to grade school, I still break out into a sweat remembering the horror of being called on unexpectedly by a teacher and asked to read a passage aloud. You always had the feeling that you were one stammer or mispronunciation away from being ostracized.
My wife, who is a teacher but still takes advanced education classes, recently asked me to help her with an assignment. My job? Read the paper she wrote aloud. And you know what? The tactic that she employs with her second grade class could be beneficial to bloggers. read more
A wise man once said, “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.”
That genius was Ferris Bueller, the fictional namesake of the ever-popular 1986 movie written and directed by John Hughes.
Time as a blogger flies by. When you’re not busy pounding out quality content, you are researching post ideas, reading about SEO, promoting your work on social networks, etc. At any given point, you are juggling a dozen different balls, and like most of the bloggers I know, you are amazing – because you keep most of them in the air. But there’s one I’ll bet you are dropping. read more
As sure as I eat my breakfast, there are certain blogs that I read first thing in the morning. I’m not a coffee drinker, so caffeine addiction is foreign to me, but if you keep me from my A.M. blog reading, then I can get downright nasty!
They come in short spurts and are unannounced; even I am unaware they are about to occur. I’m speaking of blogging blackouts, periods of time where some unknown force keeps me from blogging. Has is it ever happened to you? read more
I’m a nice guy. I believe in peace, love and harmony. But I also want to be a successful blogger. It’s no secret that controversial posts that take an unabashed stance on a hot-button issue generate serious traffic. If we’re going to be completely honest, sometimes being a pr*ck, is the best thing you can do for your blog. Since nice guys finish last, here are two ideas on how you can blog out of character. read more