If you don’t already know, Instagram is one of the biggest social media networks today. Not only does it have over 700 million active monthly users, but it also has 8 million business profiles.
From the figures above, one thing is clear:
Instagram embraces brands as integral parts of the platform.
If you have a blog, you can create an Instagram business profile for it. So instead of posting about your lunch or quotable quotes, you can use the platform to promote your latest posts!
However, blogs and brands still need to step up their Instagram game.
They need to lay out a marketing strategy that improves brand awareness and community engagement.
We’ve come up with the best strategies to effectively market your blog on Instagram.[Read more…]