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What Does It Really Mean to Blog?

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Students internet computer addiction sitting bench

Andrew Sullivan, blogging pioneer and Blogger-in-Chief at The Daily Dish, retired from blogging in the ‘near future’.

One of blogging’s most unique voices, Sullivan has been sharing his conservative political views since 2000.

He has written newsworthy posts throughout his 15 years as a blogger. He admitted to being wrong about the Iraq war and shared his thoughts about marriage equality, live-blogging about the Green Revolution for a month in 2009, and wrote a lot about Barack Obama.

He also formed a bond with his readers that he was able to share the politics of his own life – getting married to his husband, getting his green card, and getting his heart broken when Dusty passed away.

It is this kind of relationship forged with readers that makes Sullivan a legend in his own right.

A lot of people may not be familiar with Sullivan, but people who matter in his field do. Ta-Nehisi Coates, Noah Smith, and other luminaries in the political blogging world have acknowledged and paid respects to Sullivan’s departure.

As a guy who has never heard of Sullivan prior to writing this interview, I do not want to undersell his accomplishments of inspiring a wave of socially and politically conscious bloggers and entertaining the intellectual readers. That said, I would like to refer you to this wonderful piece by Tyler Cowen who provides a succinct but effective retrospective of Sullivan’s blogging career.

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How to Avoid Getting Sued for Your Blog

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Words can never hurt you, but it can cost you a fortune.

Ask Roy Ngerng, a Singaporean blogger who is being sued by the country’s PM Lee Hsien Loong for defamation. In May of last year, Ngerng accused PM Lee in this blog of mismanaging a federal social security fund for the elderly without proof.

Lawyers of PM Lee filed a defamation suit against Ngerng, who took down the incriminating posts and issued an apology. But the lawyer rejected the gesture and pursued the case in the amount of S$5,000.

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How to Safeguard Your Website and Customers from Data Breaches

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Hacker stealing data from a laptop

Cyber attacks became a little bit more personal in 2014.

That’s one of the feelings people may get upon reading SingleHop‘s blog post about data breaches from last year.

If you’re an employee of Sony, iCloud, Goldman Sachs, or any of these companies whose securities were breached by hackers, another prominent impression would be anger.

Hackers slipping through the security cracks and stealing sensitive information from employees and subscribers is frustrating, to say the least.

Worse, these cyber attacks have instilled a feeling of fear to people.

No one is safe from data breaches, despite the processes that ensure the alleged safety of information entered online.

The question now remains: what should you do?

As a site owner, should you stop asking for personal information from users to keep yourself from being a target by hackers?

Before doing anything rash, follow the tips below to secure the personal information of your online customers.

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3 Highly Effective Tools to Supercharge Your Content Marketing Strategy

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Content Marketing

Forming an effective content marketing strategy for your blog gives way to a host of benefits. Not only will you be able to produce high-quality and more focused blog content on a consistent basis, but you can also expect increased traffic, leads, and sales!

When developing your own strategy for your blog, you will need to keep these factors in mind:

  • Content Rate of Investment (ROI) – The ability to track and measure the performance of your content is imperative to the success of your blog. Therefore, you need to calculate the ROI for each of your content pieces so you can determine how much you should earn from your blog posts.
  • Authority building – By writing well-researched posts about the niche of your blog, you are able to showcase your knowledge to your target audience online. As a result, your audience will consider you as a subject matter expert. The more high-quality posts you publish, the more you amplify your authority within your niche!
  • Brand storytelling – Your blog is more than the posts you publish. By being able to get personal with your audience through storytelling without compromising your blog objectives, you get to appeal to the reader’s emotions. By taking hold of their emotions, you can further engage them into becoming your customers down the line.

If you have incorporated any of these factors into your strategy, then you ought to use the tools listed below to help you achieve a more fulfilling and profitable content marketing.

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