Webinars and social media go together like Bonnie and Clyde; a dynamic duo that, when well executed, can catapult a business from bland to booming. Unfortunately, scads of business owners fail to execute a full-scale webinar-boosting plan, brimming with supporting content, compelling adverts, and divine timing. This means that an abundance of webinars end up driving minimal attendance, which reflects poorly on the presenter and their brand – personal or otherwise. [Read more…]
Email marketing and SEO campaigns are often thought of as two separate modalities, but the practices are far more intertwined than you might realize.
In August of 2015, Google received a patent which the company initially applied for in 2012 that allows the search engine to employ the metrics it harvests from Gmail spam filters to improve its search results.
The patent essentially serves as a way for Google to apply negative email indicators derived from its spam data and to impact the rankings of the brands sending low-quality communications. [Read more…]
A product demo video is simple, in theory, but pulling off a successful demo video is more nuanced than you might imagine. While every product is different, there are some key elements that can, universally, make your product video more appealing and more convincing to the masses.
So what are the key features that make a product demo video successful? [Read more…]
Just a day ago, Facebook launched a new video format. Collection is supposed to be the latest e-commerce tool to help the social media giant drive retail sales. [Read more…]
If the goal of your blog is to strike a chord with as many people as possible, you’re probably spending a lot of time researching which topics and subject matters are best. Well, if you’re launching a blog in the near future, there are a few topics that are all-but guaranteed to produce results.
Five Topics the Internet is Ravenously Consuming
You may think that everyone is unique and has their own personal preferences, but the truth is that people raised in the midst of similar circumstances will ultimately cling to the same things. Sure, we all have our own unique differences, but we all spend time thinking about and talking about common topics when it’s all said and done. [Read more…]
Give your audience that content that they need first, so they’ll come to you — that’s the gist of content marketing.
It’s a pretty solid strategy, really. After all, its premise is about providing value to your audience, and not forcibly shoving your products down their throats.
While the concept is already fantastic in itself, to the point where one would think that it is already complete, there are technological advancements, new techniques, and new tools that are being introduced time after time that would often lead to the improvement of the strategy. [Read more…]
Content marketing provides a huge opportunity for many businesses to bring in new clients and keep existing clients returning. The leads that quality content can generate are invaluable for the businesses who get them. Unfortunately, a lot of that huge opportunity is a missed opportunity because businesses aren’t getting the results they want from content creation and marketing. Though the majority of businesses do some kind of content marketing, their efforts and their results often do not match up, leaving businesses frustrated or down on the content marketing process. [Read more…]
You may have heard of the many ways a well-conceived content marketing strategy can benefit a blog or business by helping you in developing valuable content, establishing yourself as an industry leader and generally improving the connection between you and your audience.
Whilst content marketing may be the ideal method for bloggers to grow their readership and get a foothold in their niche, it can also be a slow, painstaking process to developing content that both engages and drives readers to convert. Thankfully, we’ve come up with 7 top tips to help you on your way to developing a successful content marketing strategy. [Read more…]
It is no secret that bloggers have to wear many different hats; content creators, content marketers, social media managers, website administrators, search engine optimization to name a few.
Many bloggers even venture into Pay Per Click, email marketing, and inbound marketing. [Read more…]