Back to school 2016 is underway. With many students getting ready to head to school in a matter of mere days, many companies are profiting off of the rush to get kids ready for class. Many of you featured content about it, while others of you marketed merchandise to those preparing for the new school year. While it might be too late to use this year, our friends over at The Shelf are ready to make sure you conquer back to school next year.
Content is becoming increasingly relevant and influential for modern businesses. Content marketing, as a central strategy relevant to marketing efforts like branding, SEO, PR, and social media marketing, is an inexpensive, long-term way to increase your brand’s visibility and reputation. [Read more…]
As you well know, the internet is incredibly oversaturated with low quality content. It seems like every business in the world is pumping out an endless stream of noisy content, which makes it more difficult for your brand to stand out. The good news is there’s at least one reliable strategy for standing out in today’s market. [Read more…]
In this viral age, we are witnessing the reign of memes, “Vines”, and other forms of highly shareable content in social media. These have become powerful marketing tools that can drive big traffic to any website or blog.
As a blogger, remember that making a website is just half the battle for attaining online success. The other half goes to embracing and implementing content strategies that will boost your site’s traffic and establish your identity in the online community. Today, it’s all about producing content that’s highly shareable with the potential to go viral.
Here are five strategies that will help you get started with “viral blogging“. [Read more…]
To remain competitive in the unforgiving landscape of online marketing, you need to adopt tools and exploit the latest trends to optimize your marketing channels, business processes, and your team’s productivity. However, it is important to be smart with your toolset choices. With today’s myriad of marketing software, it is easy to overspend and overcomplicate your marketing. [Read more…]
By this time, every brick and mortar business recognize the need for an online presence. They build websites, either using DIY website builders or hiring pros to do the job. They also recognize the need for a business blog and invest in it in varying degrees.
If you’re a blogger for a company, or you treat your blog as a business (which you should, actually), then one of your priorities is to get people to know about your blog. You need to find your way up the search engine rankings in order to get the eyeballs you need. [Read more…]
Paid search advertising remains one of the most effective marketing tactics that any e-commerce business can employ. It can also be an exercise in frustration when the results aren’t meeting expectations – not to mention, a colossal waste of money. [Read more…]
Usually setting up the blog is easy; with so many website builders out there that make the web design a breeze, and so many all-inclusive hosting options that make the task of finding a great package that works for you hassle free, the startup really is the easy part. The hard section comes in maintaining your blog after you have launched it. Not only do you need to find a way to beat procrastination and write productively, so that you can stick to a consistent publishing schedule, but you also need to find ways to stay relevant and offer valuable content that people actually want to engage with. Enter content marketing. [Read more…]
Editor’s note: This post was written by Aby League. She is a researcher and has a Bachelor’s Degree in Biology. She is currently taking her Master’s while working as a freelance writer. She is also an innovator and technology enthusiast. Find her on Facebook, Twitter, and Google Plus.
You know what’s even more painful than being “friend-zoned?” It’s being “seen-zoned.” At least, in the former you know where you stand. You are a friend and nothing more. But when you are just being seen-zoned, it makes you a little paranoid. You begin to think: what could he or she be thinking about me? As much as this is a complicated stage with regard to human relationships, so is being seen-zoned a problematic phase in content marketing. [Read more…]
Content marketing. Social media marketing.
There is so much importance placed on online marketing that it is easy to understand why some bloggers have difficulty navigating these waters. Not to mention the fact that there is a plethora of bloggers.
How do you actually get a chance to get that one “tiny” break that might propel your blog to the front of the pack? (Or at least somewhere in that area.)
One technique that is definitely worth doing: influencer marketing. [Read more…]