For modern businesses – and this includes blogs, eCommerce, etc. – connecting with customers through social media is probably the single most effective way to expand online. Given that daily Facebook visitors grew by 6% from 2015 to 2016 (to equal more than 1.6 billion users), and roughly 75 percent of Facebook users in the US visit the site at least once a day, it’s clear that people’s use of social media continues to grow year after year, both in the number of users and the time they spend using it.
Social media has become a ubiquitous aspect of people’s everyday lives, and as such it presents a unique opportunity to reach people from all types of different demographics, from all over the world. To make the most of this opportunity, it’s essential that you incorporate social media in the most effective ways possible.
Luckily, there are a great number of social media tools that exist, which allow you to promote your products, create exposure, and engage your customers with ease.
Social media tools can serve many different functions.
Among the most important of these functions is to provide information about what your customers want, and therefore the best way to interact with them. Tools like Google Analytics can provide a wealth of valuable data and statistics that can help you to understand the needs of your customers and how they behave.
This data can tell you what’s working in your campaign and what’s not working, and allow you to adjust accordingly. After all, what was successful in the past may not always work in the future. Staying on top of things and understanding the trends will allow you to target the relevant demographics (via ads, posts, and product information) at the optimal time.
As social media continues to steadily rise in popularity, so too does the number of available platforms through which you can reach out to and interact with your customers.
As well as having a primary business web site, more than 50 million businesses now use a dedicated Facebook business page.
On top of this, Twitter is increasingly used as a means of communication for customer service, and the likes of Instagram, YouTube, and Snapchat are used to push promotional content to an enormous and eager user base. Curating a successful social media campaign across all of these various platforms can sometimes seem like a daunting task.
However, dashboard tools like Hootsuite exist which allow you to seamlessly manage multiple accounts, across multiple social media networks. These tools can be used to schedule posts so that you’re always active (even at times when you’re away or busy).
Take control of your social media activities using all the tools that are available. Choose the tools that best fit your needs, and that work for you the way you want them to. Marketing through social media has never been more important for businesses, and this trend is only going to continue into the future. For more information on top social media tools make sure to check out the following infographic “20 hottest social media marketing tools in 2018”.