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Social Media Marketing: Paid Ads vs Organic Strategy

August 25, 2017 by Blog Herald

In the world of digital marketing, the debate about whether organic or paid is best rages on. And for good reason, because whether you’re talking about PPC, organic search or paid advertising, they all have benefits to consider.

Much the same can be said in the world of social media marketing. In fact, research shows that 86 percent of marketers now combine paid and organic social media tactics to achieve their goals. But, if resources are tight, the choice between paid and organic social media marketing can be a difficult one to make, although the simple fact that you’re considering both shows you’re on the right track.

In this article, we’re going to frame the argument for both an organic and paid-for social media marketing strategy, giving you the benefits of each to help you make the right decision for you and your business.  [Read more…]

Filed Under: Social Media Marketing Tagged With: Social Media, social media marketing

Boost Your SERP Rankings with Better Marketing Automation

April 9, 2017 by Adam Deutsch

Email marketing and SEO campaigns are often thought of as two separate modalities, but the practices are far more intertwined than you might realize.

In August of 2015, Google received a patent which the company initially applied for in 2012 that allows the search engine to employ the metrics it harvests from Gmail spam filters to improve its search results.

The patent essentially serves as a way for Google to apply negative email indicators derived from its spam data and to impact the rankings of the brands sending low-quality communications. [Read more…]

Filed Under: Content Marketing, SEO, Social Media Marketing Tagged With: email influences SEO, how to boost your SERP rankings, marketing automation, marketing tips, SEO campaigns

The Vital Common Sense Marketing Strategy You May Have Forgotten

March 27, 2017 by Blog Herald

Perhaps one of the biggest buzzphrases in the world of content marketing seems to be, “SEO content writing.” Of course, it’s important to make sure search engines can index your website, but your content needs to appeal to people as well.

According to Neil Patel, this is one of the biggest challenges content marketers face. But it’s vital to master if you’re going to be successful. [Read more…]

Filed Under: Blog Tips, Marketing, SEO, Social Media Marketing Tagged With: about us page, create web pages, marketing strategy, SEO, write for visitors

How to Raise Your Instagram Game for Your Blog

February 10, 2017 by Christopher Jan Benitez

Instagram is one of the most popular social media channels at the moment. With different features focused on helping users share their visual content to followers, the platform allows businesses to build a more vibrant community to engage with their respective brands.

In fact, the Instagram train is more than picking up steam. The number of brands predicted to use Instagram as part of their social media strategy in 2017 is 70.7%, edging out Twitter for the top spot. [Read more…]

Filed Under: Social Media Marketing Tagged With: Instagram, Social Media

5 Instagram Tools to Help You Get More Blog Visitors

November 17, 2016 by The Blog Herald

With over 500 million monthly active users, bloggers and marketers continue to increase their adoption of Instagram in their promotion strategies.

According to statistics, about 48.5% of businesses use Instagram for marketing, and this number is expected to increase to 70.7% by the year 2017. Moreover, 75% of users interact with brands and visit their websites – making Instagram one of the best social media vehicles for increasing blog traffic. [Read more…]

Filed Under: Social Media Marketing Tagged With: Instagram, social media marketing, social media tools

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