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Start Your CRO Journey With These 5 Stratagems

October 22, 2018 by Blog Herald

The concept of Conversion Rate Optimization, or CRO, is fundamental for anyone looking to run a business online. Until your website has a significant amount of direct traffic, you’ll likely have to rely on external advertising networks to drive visitor numbers. [Read more…]

Filed Under: Keyword Research, Make Money Blogging Tagged With: analytics, CRO, Social Media Ads

How to Do Behavior Analysis for Optimum Content Marketing Results

December 12, 2017 by Blog Herald

behavioral analysis

Data analytics is a valuable resource for your content marketing efforts. Analyzing data can tell you a lot about your audience. Professionals often start successful marketing campaigns by using data to develop audience personas. When you analyze your readers, you can group them into certain types according to factors like what they already know about your product and how they feel about the economy. Suddenly, you have a useful way to develop content that targets different groups of people. [Read more…]

Filed Under: Guides Tagged With: analytics, Content marketing, Infographics

When Your Blog Attracts the Wrong Readers, What You Can Do About It

September 21, 2015 by The Blog Herald

blog attracts wrong readers

Editor’s note: This post was written by Ioana, a trained architect, with a longstanding passion for writing and technology. Ioana always manages to impress with her exceptional work. She is a delightfully talkative person and she can always lift everybody’s spirits with her upbeat personality.

You’re crafting compelling and engaging articles, your content marketing strategy is rock solid, and the page-views are increasing at a steady pace. For most marketers, this is the dream. But something doesn’t feel quite right. These precious followers are not converting, or they’re not reaching your set goal.

Why is that? Despite their best efforts, marketers and writers will sometimes attract the wrong kind of readers, and for most, this seems like such a disheartening obstacle that they give up all-together. [Read more…]

Filed Under: Content Marketing, Guides Tagged With: analytics, blogging tips

Google Analytics for Bloggers Who Hate Numbers

November 25, 2013 by Blog Herald

Analytics: an exercise in number-crunching, or a pain in the neck? It depends on how familiar you are with the term and how much value you place in measuring website traffic. Analytics is the catch-all term for collecting, reporting, measuring, and analyzing data off the Internet in order to understand and optimize the information for the benefit of e-commerce.

Believe it or not, numbers are your friend; especially if you're into e-commerce.

There are plug-ins out there that measure traffic and give web masters an idea of how much users are being driven to a site, therefore giving a good idea on how effective a marketing strategy is, something that web marketers need to know. However, this sort of information isn't as important for a blogger who simply wants to know how many people are visiting their site. That sort of thing still may be nice to know, but it's not as critical.

[Read more…]

Filed Under: Guides Tagged With: analytics, Google Analytics

MomentFeed Receives $1.2 Million In Funding, Assists Geo-Location Based Advertisers

July 11, 2011 by James Johnson

MomentFeed Dashboard Display

MomentFeed Logo and InfoLocation based services such as Foursquare, Gowalla and even Facebook allow users to check-in at their locations, share information about those places and find where their network of friends are hanging out and now advertisers will be able to take advantage of that information in a more manicured way thanks to MomentFeed and their recent round of funding that has brought the company $1.2 million.

In the most simple of terms MomentFeed allows company’s with more than one location to manage their various location based campaigns with ease. For example Macy’s may offer different specials at all of their stores throughout the United States and now they can examine how those Foursquare or Gowalla campaigns are converting sales for their stores.

The program works by pulling in merchant location data from Foursquare, Facebook, Twitter and Gowalla and then giving an easy to examine view of check-ins, deals and specific specials by location. The program also offers Factual’s location data so cross-service inquiries can be examined.

By examining how locations are converting using different services a store can adjust their campaigns. For example Macy’s could determine that Facebook Places is converting better at their New York store while their Chicago locations receive more love from Foursquare users, leaving them to adjust their campaigns to whichever platform is acting most favorable for their needs.

The LA-based startup received their new funding round from a handful of investors that include DFJ Frontier, DFJ JAIC, Factual founder Gil Elbaz, Walter Kortschak and Raplead founder Auren Hoffman. [Read more…]

Filed Under: News Tagged With: analytics, Facebook Places, Foursquare, Gowalla, MomentFeed, Twitter

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