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901am Officially Launches!

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901am is blog focusing on new media news and is chocked full of news and commentary, courtesy of some of the Blog Herald’s most talented alumni: Dave Krug, Muhammad Saleem, and Thord Hedengren.

It seems like they’ll be covering a broad range of topics, from blogging, to Web2.0 companies, to advertising in the new media. Furthermore, it looks like 901am will also aim to be more than just another industry blog — but also an educational hub, offering learning on-line and off with respects to blogging and new media publishing.

More details over here, but the upcoming program on an Introduction to New Media involves the following:

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If No One Reads What You Write, That’s Because It Sucks

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There are a number ways to describe the headline of this post — sensational, trolling, obnoxious, pandering, link bait. I wrote it like that on purpose, of course, to make a point. The feedback loop on content is accelerating at a breakneck pace. YouTube can spread video content as fast as prime time TV. Digg routinely crashes servers unprepared for the avalanche of traffic. And AdSense makes it possible for anyone to experience first hand the intimate relationship between traffic and dollars.

The inevitable result for media companies, who are having an increasingly tough time selling “bundles” of content, is to start paying their content creators based on how much traffic each discrete piece of content can draw. Steve Rubel highlighted ZDNet’s introduction of a pay-for-performance system:

ZDNet’s pay-for-performance blogging system raises some interesting questions. For example, will a blogger favor writing a sensational post that is likely to get more clicks over one that perhaps is less sexy and is based on, say, a press release? News value and clicks often go together, but as we’ve seen on collaborative sites like digg, sensationalist rumors sometimes are more popular.

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Blogging Your Convictions

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Steve Jobs doesn’t give a shit what anybody else thinks. Neither does Google. Or Craigslist. For all the love-festing around “social,” “sharing,” and “community,” mosts of the biggest successes of recent years have been driven by a singular vision, rather than “collective intelligence.” As Nick Carr pointed out:

Jobs, in fact, couldn’t possibly be more out of touch with today’s Web 2.0 ethos, which is all about grand platforms, open systems, egalitarianism, and user-generated content. Like the iPod, the iPhone is a little fortress ruled over by King Steve. It’s as self-contained as a hammer. It’s a happening staged for an elite of one. The rest of us are free to gain admission by purchasing a ticket for $500, but we’re required to remain in our seats at all times while the show is in progress. User-generated content? Hah! You can’t even change the damn battery. In Jobs’s world, users are users, creators are creators, and never the twain shall meet.

Which is, of course, why the iPhone, like the iPod, is such an exquisite device.

Does Apple do product testing? Does Google do UI testing? Do these companies constantly improve their products based on user feedback? Of course they do. But the end result is the product of one or a hand full of minds with a vision of how things should work. I’m not talking about refusing to listen — I’m talking about at taking it all in and arriving at your own conclusion.
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