The world of social media marketing is buzzing with its hottest word – “ephemeral content”. Also referred to as temporary content because it lasts for 24 hours before vanishing from the platform, this type of content is by no means new, as it was introduced by Snapchat back in 2011.
So, what’s the reason for the buzz?
Well, it turns out that self-destructing content is actually a powerful tool for all kinds of marketing and promotion.[Read more…]