Why one missed the mark and the other lifted sales by $6-billion
If you haven’t already seen the Gillette Ad, take a quick minute to watch it here. You’ve got to have
Yes, the Gillette ad speaks to the trend of virtue signaling. Yes, Gillette comments on what they believe to be “Toxic Masculinity”.
[Read more…]Chances are that you’ve encountered a meme in one form or the other, even if you’re not aware of it. As a matter of fact, it is nearly impossible to be an Internet user and not know what memes are.
A meme can be a photo, a song, a short video, an animation or a GIF that contains ironic and yet comical messages. The text is used to provide commentary to a picture or any other meme format and the combination of the text and images is what makes a meme funny. Although their main goal is to amuse, memes can be used for a wide array of purposes, including marketing. [Read more…]
Whether you have a business blog or a personal one, the most crucial problem for bloggers seems to be the ever-increasing competition. As of today, about 82.6 million new posts are published each month in WordPress. That means this hosting platform alone accounts for more than 2.7 million blog posts a day. In short, your blog is just one of many and making it stand out from the rest is going to take some efforts and time.
Fortunately, you can apply some of the marketing gimmicks often utilized by B2C marketers to turn your blog into a traffic magnet.
Read on to know more about these marketing tactics.
There’s a reason it seems like everyone you know has taken up blogging. It’s an effective way to communicate something you care about, it’s a fun way to build community and connect with people who share your perspectives or interests, and it can be an effective business move, whether you use it as content marketing to draw attention to a product or service or collect advertising funds off of the blog itself.
But, while blogging is free and accessible to anyone, there’s a lot to learn. The good news is, whether you blog as a hobby, a supplement to moneymaking activities, or a commercial venture in and of itself, all the skills you learn are not only transferable to other marketplaces and ventures but are also in high demand. Here are five transferable skills that every blogger eventually learns: [Read more…]
When your product is an affordable cell phone, a pen, or another product that everyone must use, marketing to your target audience is simple. But when you have a niche-specific product or service that’s only meant for higher-end clients, it gets a little more challenging. The luxury product market is one of the most difficult when it comes to social media, digital marketing, and targeting. You know who your clients are, but attracting their attention is another matter altogether.
Don’t be intimidated at the prospect of marketing your brand to those with wealth and acclaim. With the right strategies, you can put your products in front of the right people and create a luxury brand people will talk about. [Read more…]
Instagram influencer marketing is taking the advertising industry by storm. It is no surprise that Instagram has become one of the fastest growing social media outlets. With more than 100 million users, the end of the growth is nowhere near over. As more features get added and businesses throw their hat into the Instagram ring, the dollar signs keep adding up. [Read more…]
Online marketing can become so complex, that it’s easy to find yourself sitting on your laurels, head in hands, thinking, “where am I going to find the time and expertise to grow my WordPress website business?”
Enter marketing automation. More to the point, the GetResponse marketing automation system, because it’s affordable for startups and entrepreneurs. [Read more…]
Whether you are selling or promoting on WordPress, it is so important to make sure that you are taking advantage of every single marketing aspect that the platform offers. Especially if you are on a budget (and who isn’t!?), there are plenty of free options.
The first campaign was weeks long, on a billboard over a well-traveled thoroughfare outside of Minneapolis. Once a week, the billboard was painted over. Green, one week. Then Red. Finally, in its last iteration, blue. [Read more…]
The marketing landscape has changed over the years, and with the explosion of social media, marketing has also taken on a different turn.
Social media influencers are now being “targets” of brands who want to broaden their reach. With influential people endorsing a brand (via sharing, for example), the chances of acquiring new readers, customers, and followers are higher.
Here’s the scoop: Influencer marketing is booming. [Read more…]
