Content Marketing: Expectations Vs Reality

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People who deal with content strategizing and marketing have been in a crisis where their expectations were not met and got something different from what they expected. It could range from a lot of things, from online shopping, food, to even attending an event. This could lead to disappointment and demotivates you in doing things ahead of you. Such things happen to content marketers and their marketing tactics too. At times, marketers get disappointed with their strategies due to their high expectations or their process of working won’t yield any result. To get the right set of results, one must have realistic expectations and a greater deal in reality. [Read more…]

Understanding Marketing Automation & Its Perks for Your Business

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Did you know that over two-thirds of companies using marketing automation realize its advantages within six months of its implementation? Moreover, 71% of companies that are using marketing automation have been happy with the results. These are huge numbers! We have to look at marketing automation from a microscopic eye to understand what it’s capable of fully. [Read more…]

Best Blogging Advice for Marketing Your Product

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When you have a product to sell, your main focus should be marketing your product. Marketing is not always the easiest practice, especially when there’s a lot of competition out there. There are many factors to take into consideration when it comes to successful marketing, such as who your target audience is, what platforms you’ll use for marketing, and what your product can do to benefit the lives of your potential customers. You have to come up with a way that makes your product stand out from all the rest, and it can often involve some trial and error to find what works best for your business.  [Read more…]

The Good Old Days – 5 Ways To Use Nostalgia Marketing In Ecommerce

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You may have noticed a boom in childhood pictures on social media. During the COVID-19 pandemic, people became more nostalgic than ever. In marketing terms, there’s always been a place for nostalgia. Remembering the past makes us feel good during hard times. Even teenagers and people in their twenties feel nostalgia for books, films, food, and products that defined their childhoods. [Read more…]

A Successful Marketing Chain Examined

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When was the last time you made a step-by-step analysis of what the experience on your blog is like for your customers? Not just a cursory run-through, but a cache-cleared, cookie-deleted, new-email-address wielding, fresh visit with a pen and paper by your side? It might be advisable to use a friend’s computer on a slower network in an unfamiliar environment, like a coffee shop or library. In fact, if you don’t have a friend’s computer to borrow, you can generally use one at the library. Here are a few of the key components to check. [Read more…]

9 Principles of Experiential Marketing in 2020

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Did you know that 68% of app developers surveyed mentioned an increased demand in the event app space since 2018? Or that 60% of marketers today agree that live event experiences at an event increase impressions and lead generations? 

The beauty of marketing lies in the evolution of strategies and methods that adapt and change as the years go by, as more and more tools are introduced. First, it was Web 2.0 that marketers needed to adapt to, but fast forward a few more years, it’s now Web 3.0.  [Read more…]

Local Marketing Strategies: Five Tips for Lead Generation You Can’t Miss

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Content strategies are a great way to build trust with your audience and help to convince them to use your services or buy your products. The main issue is the time it takes to write content for your blog, social media, email marketing, and the list goes on. One of the best ways to be efficient with your time when creating content for all of your marketing channels is to take one piece of content, and then repurpose it. A good example of this could be making a video for your social media, and then transcribing it into a blog which can be sent out to your newsletter. [Read more…]

8 Best Affiliate Marketing Plugins For Your Blog

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Affiliate marketing is one of the best ways for your website or blog to generate some income on the side. For some, it can even be the sole bread-and-butter of the website especially if the domain’s growth and traffic are steady. Whether that’s the case or not for yours, some affiliate marketing plugins are in order for your blog.

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