4 B2C Marketing Gimmicks Bloggers Can Learn From

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Whether you have a business blog or a personal one, the most crucial problem for bloggers seems to be the ever-increasing competition. As of today, about 82.6 million new posts are published each month in WordPress. That means this hosting platform alone accounts for more than 2.7 million blog posts a day. In short, your blog is just one of many and making it stand out from the rest is going to take some efforts and time.

Fortunately, you can apply some of the marketing gimmicks often utilized by B2C marketers to turn your blog into a traffic magnet.

Read on to know more about these marketing tactics.

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The Transferable Skills of Blog Writing

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There’s a reason it seems like everyone you know has taken up blogging. It’s an effective way to communicate something you care about, it’s a fun way to build community and connect with people who share your perspectives or interests, and it can be an effective business move, whether you use it as content marketing to draw attention to a product or service or collect advertising funds off of the blog itself.

But, while blogging is free and accessible to anyone, there’s a lot to learn. The good news is, whether you blog as a hobby, a supplement to moneymaking activities, or a commercial venture in and of itself, all the skills you learn are not only transferable to other marketplaces and ventures but are also in high demand. Here are five transferable skills that every blogger eventually learns: [Read more…]

5 Tips for Marketing to High-End Customers

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When your product is an affordable cell phone, a pen, or another product that everyone must use, marketing to your target audience is simple. But when you have a niche-specific product or service that’s only meant for higher-end clients, it gets a little more challenging. The luxury product market is one of the most difficult when it comes to social media, digital marketing, and targeting. You know who your clients are, but attracting their attention is another matter altogether.

Don’t be intimidated at the prospect of marketing your brand to those with wealth and acclaim. With the right strategies, you can put your products in front of the right people and create a luxury brand people will talk about. [Read more…]

Instagram Influencer Marketing Is A Billion Dollar Industry [Infographic]

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Instagram influencer marketing is taking the advertising industry by storm. It is no surprise that Instagram has become one of the fastest growing social media outlets. With more than 100 million users, the end of the growth is nowhere near over. As more features get added and businesses throw their hat into the Instagram ring, the dollar signs keep adding up. [Read more…]

Automating WordPress Website Marketing With GetResponse

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Online marketing can become so complex, that it’s easy to find yourself sitting on your laurels, head in hands, thinking, “where am I going to find the time and expertise to grow my WordPress website business?”

Enter marketing automation. More to the point, the GetResponse marketing automation system, because it’s affordable for startups and entrepreneurs. [Read more…]

40 Influencer Marketing Tips From the Pros

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The marketing landscape has changed over the years, and with the explosion of social media, marketing has also taken on a different turn.

Social media influencers are now being “targets” of brands who want to broaden their reach. With influential people endorsing a brand (via sharing, for example), the chances of acquiring new readers, customers, and followers are higher.

Here’s the scoop: Influencer marketing is booming. [Read more…]

3 Signs That You Shouldn’t Do a Twitter Q&A

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Dr. Mehmet Oz, host of “The Dr. Oz Show,” just been skewered by the U.S. Senate Subcommittee on Consumer Protection for promoting bogus weight loss supplements. He’d also been ridiculed on HBO’s “Last Week Tonight With John Oliver” in a segment that received over 5.4 million YouTube views. Even worse, every social media marketer had seen the #AskJenny debacle, in which former “The View” host Jenny McCarthy had been mocked for her quacky medical views. To connect with the audience, Dr. Oz’s social media team scheduled a Twitter Q&A with the hashtag #OzsInbox. It didn’t go well. In fact, it became one of Twitter’s most epic fails.

When they’re done well, scheduled at the right time, and handled by an experienced social marketing team, Twitter Q&As can be great for a brand. When they’re handled poorly or scheduled at the wrong time, they turn into public relations disasters. Twitter Q&As aren’t a great way to rebuild positive feelings around a struggling brand. If your organization is facing one of these scenarios, you should skip the Twitter chat. [Read more…]

The Intersection Between Reputation and Brand Marketing

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Editor’s note: This post was written by Kevin, an account director at Online Rep Management. He has been working in internet marketing and public relations for over 8 years. Kevin got his start working online in SEO, link building, and some affiliate marketing. Kevin is most passionate about helping good brands become online entities. Read more on Google+ follow Kevin on Twitter!

The relationship between reputation and brand is so tightly knit, it is difficult to separate them, or know where one ends and the other begins. Like love and marriage, it is difficult to have one without the other. Unlike the chicken and the egg, we are pretty sure which comes first.

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Before a company can develop a meaningful brand, it has to garner a positive reputation from a loyal base of consumers. There are a number of factors that go into building a brandable reputation. Here are just a few. [Read more…]