Twitter has over 255 million active users a month – it is a massive database, buzzing with real-time information about individuals and communities around the world. Twitter is therefore a valuable source of information for online sales and digital content teams, as well as professional bloggers, who can benefit greatly from easy, personalised communication with prospects, as well as readers and consumers.
A Social Database
Twitter is an interconnected game of follow the leader – if you are savvy, you can use it to start far-reaching conversations, as well as plug into those conversations relevant to your publication or brand. [Read more…]