You are currently browsing the tag archive for business

October 17, 2011

The Risks & Rewards of Social Media for Business Organizations

For a business owner, Social Media presents a unique proposition. It is unique in the sense that the opportunities offered by Social Media sites like Twitter and Facebook are like a bait to bigger brand awareness. However, at the same time the viral nature of the Social Media platforms implies that a business would need a solid strategy to tap these media for business and brand promotion because an ill-conceived campaign, backed by a flawed Social Media strategy could become a major bottleneck to the areas of brand promotion, brand awareness and brand positioning.

There can be no denying of the fact that Social Media is one of the fastest media that can be employed to spread a word around. This is so true when you look at how successfully political situations from across the world have been advertised with a special mention going out to the Egyptian crisis of the Tahrir Square. On a similar basis, the natural catastrophic incidents like the Japanese Tsunami have been covered by the people who were on the ground and this has eventually resulted in a better understanding of the ground reality from the perspective of extending timely help and aid to the affected people. read more

Tags: , , ,

May 2, 2011

Guilt-Free Business Blogging – 7 Ways A Blog Can Grow Your Business

Filed as Guides with no comments

I strongly believe that every business should have a blog to keep the lines of communication between you and potential customers open. The target of this article is to reveal 7 effective ways a blog can help you grow your business.

1. Blogging Boosts Brand Awareness

Corporate blogs create a unique opportunity to share your thoughts, ideas and offerings with not only your readers, but their readers as well, which eventually brings in more prospects. Guest blogging is another great strategy to build up an audience. Plus, new employees and outsiders can get a better chance to know company’s product launch, innovation and strategy.

2. Blogging Personalizes Your Business

Blogging puts a human touch to your business and keeps your audience updated on new and exciting things happening in your company. Blogs are all about being personal, so let your personality flow with blogging. Write in your own name. Share your personal experiences about running your business and being part of your niche. Being personal builds trust, so write with a conversational tone so people can understand and relate. read more

Tags: , ,

June 26, 2010

Twitter Launches Promoted/Sponsored Tweets Before USA World Cup Game

If Europeans have all rights to mock Americans for their soccer skills and history, the World Cup has brought at least one thing to the USA but a gold plated trophy is not that thing. Nor are Vuvuzelas.

So what’s it?

Twitter launched promoted tweets just before the start of the USA- Ghana knock out game today.

For a long time people have wondered what Twitter’s business model was and promoted tweets, announced several months ago already now have made their appearance.

During the biggest sports event in the world, which broke the previous Tweets/second record, before the nation with the biggest number of Twitter users plays a knock-out game.

Twitter’s first partner: one of the biggest brands in the world, Nike and also sponsor of the national soccer team of the USA.

The promoted tweet ranks on top of the search for the trending tag #USA. Even when new results come in, the sponsored tweet stays on top of the search results. read more

Tags: , , , ,

March 24, 2010

News Flash: Tumblr Has A Business Plan. Or At Least Something To Sell.

Tumblr, the hot, New York based, free blogging platform on crack which was founded in 2007 by David Karp, and has long been mocked for having no business strategy at all, actually has a ‘business plan’.

A business plan other than being the nicest platform, hosting the hippest bloggers and designers, and offering most features of all freely available blog platforms. To be honest with you I might have forgotten to check the total validity of the ‘most features’ statement, but if tumblr doesn’t offer most features, at least the team has the nicest features page of all platforms. That’s a valid argument, right?

Times have changed and since today you will not be able, or allowed even, anymore to mock tumblr as the perfect poster boy of the ‘Bubble in Tech’ and our throw-away consumerist behaviour, because… wait for it… yes, Tumblr does actually have a business plan. Of course I use the term ‘business plan’ loosely here and it might be more appropriate to call it ‘something which should at least bring money in the account and finance the next free bar Tumblr SXSWi party‘. read more

Tags: , ,

November 23, 2009

Twitter finally ready to roll out pay-for business accounts

Filed as News with no comments

It’s been a very long time coming, but Twitter could roll out a commercial service before the end of the year, according to founder Biz Stone.

Though precise details haven’t been announced yet, Stone’s interview with the BBC suggested that additional pay-for features could include advanced analytics and information about their accounts and who is visiting them. read more

Tags: , , , ,

November 2, 2009

Virtual world workers need avatar dress code policy

Filed as News with 1 comment

linden-labs-second-life-avatarsEmployers who encourage their staff to conduct business in virtual worlds such as Second Life are being advised that a dress code policy should be enforced before employees are let loose in cyberspace.

According to analysts at Gartner, 70% of companies will have set behaviour and dress code guidelines within the next five years.

The concept isn’t surprising, as you’d expect any employee representing a company to be issued with ground rules. However, the introduction of virtual world working brings with it a new set of challenges for managers, many of whom have already shown a lack of understanding and slowness to react to trends such as blogging and acceptable Internet use.

Having said that, if companies are official sanctioning their workers to form business relationships online, they are presumably forward thinking companies with an understanding of the risks and potential pitfalls. read more

Tags: , , , , , , , ,

October 26, 2009

At work Twitter usage costing UK businesses £1.4bn a year

Filed as News with 1 comment

Hands up if you use Twitter at work?

Thought so.

If you’re in the UK (and presuming you don’t own your own business) you’re part of a statistic that’s allegedly costing British companies £1.4bn ($2.3bn) each year.

The rising popularity of Twitter, probably fuelled by celebrities and TV magazine shows, means that on average 40 minutes each week by each British office worker.

The 1,460-strong survey by IT services group Morse drew the conclusion that Twitter was causing a “productivity strain” on business. read more

Tags: , ,

October 23, 2009

Are You a Blogpreneur?

Filed as Guides with 6 comments

There are three kinds of bloggers: the writer who is merely looking for a venue to express themselves with no aspiration for the blog to turn into anything bigger; the blogger who is hoping their blog will turn into some type of business endeavor; and the majority of bloggers, the type who are satisfied with the former but secretly hope for the latter.

I tend to think that most bloggers fall into this group which I’ll dub as blogpreneurs. read more

Tags: , ,

August 26, 2009

New service offers paid “blogging ideas” webinars

Filed as News with 1 comment

Aimed at business professionals who aren’t used to writing for the web, a new “Building the Buzz that Builds Your Business” twice-weekly webinar provides story ideas and links designed to offer a springboard for blogging.

The half-hourly webinars cost $10 each and run on Mondays and Wednesdays at 1pm EST from GetInFrontBlogging.com. Each provides a list of 25 categories, each with one or more links to current news events, a discussion on ten story ideas, social media and PR tips, and a Q&A section. read more

Tags: , , , ,

August 19, 2009

Employers getting tough on social network use at work

Filed as News with 4 comments

facebook-logo-1In statistics which hardly surprise, given the number of problems employees have caused for themselves on Facebook and Twitter recently, employees are cracking down on the use of social networks in the workplace.

ScanSafe’s latest analysis of over a billion web sites discovered that over three-quarters of companies now block social networking sites — up 20% in the last six months.

As well as the supposed benefit in productivity from blocking non-work sites that can sap employee time (though a blanket ban may be counter-productive and a restricted hours policy might be better for morale) there’s also the reduced risk of malware creeping into a company’s systems, as well as saved bandwidth. read more

Tags: , , , ,