November 4, 2011
For businesses big and small, Facebook offers a great opportunity to connect with customers and build awareness. Collecting Facebook fans through the use of the ‘Like’ button is a great way to promote all you have to offer and target potential customers with offers and news.
However studies have shown that many fans will often ‘unlike’ a brand soon after a particular promotion or offer has ended. Other reasons why people unsubscribe like this include loss of interest in a business or product, page postings are uninteresting and a lack of postings to a brand page. Getting the most from your social media marketing campaigns, be they on Facebook or another social network, will rely on you being able to keep fans and attract new ones.
Of course it can be difficult to predict the buying behaviour of individuals, marketing tends to rely on demographics to target certain markets and consumers. And whilst not all promotions or offers you run will interest everyone, keeping your fans interested enough to stay with you will rely on you doing a little homework first. read more
Tags: business, Facebook, fans, Like Button, Marketing
October 17, 2011
For a business owner, Social Media presents a unique proposition. It is unique in the sense that the opportunities offered by Social Media sites like Twitter and Facebook are like a bait to bigger brand awareness. However, at the same time the viral nature of the Social Media platforms implies that a business would need a solid strategy to tap these media for business and brand promotion because an ill-conceived campaign, backed by a flawed Social Media strategy could become a major bottleneck to the areas of brand promotion, brand awareness and brand positioning.
There can be no denying of the fact that Social Media is one of the fastest media that can be employed to spread a word around. This is so true when you look at how successfully political situations from across the world have been advertised with a special mention going out to the Egyptian crisis of the Tahrir Square. On a similar basis, the natural catastrophic incidents like the Japanese Tsunami have been covered by the people who were on the ground and this has eventually resulted in a better understanding of the ground reality from the perspective of extending timely help and aid to the affected people. read more
Tags: business, organizations, Social Media, strategies
May 2, 2011
I strongly believe that every business should have a blog to keep the lines of communication between you and potential customers open. The target of this article is to reveal 7 effective ways a blog can help you grow your business.
1. Blogging Boosts Brand Awareness
Corporate blogs create a unique opportunity to share your thoughts, ideas and offerings with not only your readers, but their readers as well, which eventually brings in more prospects. Guest blogging is another great strategy to build up an audience. Plus, new employees and outsiders can get a better chance to know company’s product launch, innovation and strategy.
2. Blogging Personalizes Your Business
Blogging puts a human touch to your business and keeps your audience updated on new and exciting things happening in your company. Blogs are all about being personal, so let your personality flow with blogging. Write in your own name. Share your personal experiences about running your business and being part of your niche. Being personal builds trust, so write with a conversational tone so people can understand and relate. read more
Tags: blog tips, Blogging, business
June 26, 2010
If Europeans have all rights to mock Americans for their soccer skills and history, the World Cup has brought at least one thing to the USA but a gold plated trophy is not that thing. Nor are Vuvuzelas.
So what’s it?
Twitter launched promoted tweets just before the start of the USA- Ghana knock out game today.
For a long time people have wondered what Twitter’s business model was and promoted tweets, announced several months ago already now have made their appearance.
During the biggest sports event in the world, which broke the previous Tweets/second record, before the nation with the biggest number of Twitter users plays a knock-out game.
Twitter’s first partner: one of the biggest brands in the world, Nike and also sponsor of the national soccer team of the USA.
The promoted tweet ranks on top of the search for the trending tag #USA. Even when new results come in, the sponsored tweet stays on top of the search results. read more
Tags: advertising, business, Nike, Twitter, World Cup
March 24, 2010
Tumblr, the hot, New York based, free blogging platform on crack which was founded in 2007 by David Karp, and has long been mocked for having no business strategy at all, actually has a ‘business plan’.
A business plan other than being the nicest platform, hosting the hippest bloggers and designers, and offering most features of all freely available blog platforms. To be honest with you I might have forgotten to check the total validity of the ‘most features’ statement, but if tumblr doesn’t offer most features, at least the team has the nicest features page of all platforms. That’s a valid argument, right?
Times have changed and since today you will not be able, or allowed even, anymore to mock tumblr as the perfect poster boy of the ‘Bubble in Tech’ and our throw-away consumerist behaviour, because… wait for it… yes, Tumblr does actually have a business plan. Of course I use the term ‘business plan’ loosely here and it might be more appropriate to call it ‘something which should at least bring money in the account and finance the next free bar Tumblr SXSWi party‘. read more
Tags: business, Snark, tumblr
November 23, 2009
It’s been a very long time coming, but Twitter could roll out a commercial service before the end of the year, according to founder Biz Stone.
Though precise details haven’t been announced yet, Stone’s interview with the BBC suggested that additional pay-for features could include advanced analytics and information about their accounts and who is visiting them. read more
Tags: Biz Stone, business, commercial, pay, Twitter
November 2, 2009
Employers who encourage their staff to conduct business in virtual worlds such as Second Life are being advised that a dress code policy should be enforced before employees are let loose in cyberspace.
According to analysts at Gartner, 70% of companies will have set behaviour and dress code guidelines within the next five years.
The concept isn’t surprising, as you’d expect any employee representing a company to be issued with ground rules. However, the introduction of virtual world working brings with it a new set of challenges for managers, many of whom have already shown a lack of understanding and slowness to react to trends such as blogging and acceptable Internet use.
Having said that, if companies are official sanctioning their workers to form business relationships online, they are presumably forward thinking companies with an understanding of the risks and potential pitfalls. read more
Tags: avatar, business, dress code, employee, gartner, linden labs, professional, second life, virtual world
October 26, 2009
Hands up if you use Twitter at work?
If you’re in the UK (and presuming you don’t own your own business) you’re part of a statistic that’s allegedly costing British companies £1.4bn ($2.3bn) each year.
The rising popularity of Twitter, probably fuelled by celebrities and TV magazine shows, means that on average 40 minutes each week by each British office worker.
The 1,460-strong survey by IT services group Morse drew the conclusion that Twitter was causing a “productivity strain” on business. read more
Tags: business, Twitter, UK
October 23, 2009
There are three kinds of bloggers: the writer who is merely looking for a venue to express themselves with no aspiration for the blog to turn into anything bigger; the blogger who is hoping their blog will turn into some type of business endeavor; and the majority of bloggers, the type who are satisfied with the former but secretly hope for the latter.
I tend to think that most bloggers fall into this group which I’ll dub as blogpreneurs. read more
Tags: blog, blogpreneur, business
August 26, 2009
Aimed at business professionals who aren’t used to writing for the web, a new “Building the Buzz that Builds Your Business” twice-weekly webinar provides story ideas and links designed to offer a springboard for blogging.
The half-hourly webinars cost $10 each and run on Mondays and Wednesdays at 1pm EST from GetInFrontBlogging.com. Each provides a list of 25 categories, each with one or more links to current news events, a discussion on ten story ideas, social media and PR tips, and a Q&A section. read more
Tags: business, News, pay, professionals, webinar