If there’s one thing you should learn about blogging, it’s that text alone isn’t enough to garner consistent traffic. Multimedia is what engages people most, and you should tap into a variety of content venues to enhance your blog. An infographic is one form of media that can do just that. [Read more…]
If you ask me, content marketing should be hailed as the buzzword of the year (or the past few years). The popularity of the word – and activity – has been on the rise for a while now, and it seems it’s not going anywhere soon.
Content marketing is not limited to companies wanting to expand their customer base anymore. Individuals who make a living – or want to make a living – out of their blog(s) also lean on content marketing to reach their goals. Sometimes they outsource, often they learn the ins and outs themselves.
Everyone knows that you have to back your data up regularly. Everyone.
But how many people actually do it on a regular basis? How many actually back up their data at least once a month? How often do you back up your data?
Okay, I’m not going to hide it. I am one of the hard headed ones who know how important it is to back data up and yet don’t do it as often as possible.
By this time, every brick and mortar business recognize the need for an online presence. They build websites, either using DIY website builders or hiring pros to do the job. They also recognize the need for a business blog and invest in it in varying degrees.
If you’re a blogger for a company, or you treat your blog as a business (which you should, actually), then one of your priorities is to get people to know about your blog. You need to find your way up the search engine rankings in order to get the eyeballs you need. [Read more…]
Content marketing. Social media marketing.
There is so much importance placed on online marketing that it is easy to understand why some bloggers have difficulty navigating these waters. Not to mention the fact that there is a plethora of bloggers.
How do you actually get a chance to get that one “tiny” break that might propel your blog to the front of the pack? (Or at least somewhere in that area.)
One technique that is definitely worth doing: influencer marketing. [Read more…]
Simply having a blog strategy in place is no longer enough. If you want to be successful with content marketing, you need to invest in a variety of different content mediums and approaches. The challenging thing is to keep track of these different types and how they change from year to year. For your convenience, we’re providing an updated listed of the types of content worth investing in this year. [Read more…]
Blogger outreach is an important element if you want to take your blog to the next level. As it often has been said, you cannot rely on publishing excellent content alone. You need to get the word out about what you have to say.
If you do not have a blogger outreach strategy, then take a look at this: The Art of Outreach: How to Build Relationships with Fellow Bloggers.
When reaching out to other bloggers, there is one thing that you cannot avoid: sending emails. Sure, there is always Twitter and other platforms, but more often than not, you go back to email.
And that is where an effective email signature comes in. [Read more…]
Blogging is not limited to writing and hitting the publish button anymore. Sure, you can do that, but you’re being lazy and irresponsible as a blogger if you do.
With the Internet overflowing with content, we know that bloggers cannot – and should not – sit back wait for eyeballs. Social media is the game changer. The way you handle your social media campaign can be the deal maker or breaker for your blog.
As such, it is critical that you know social media platforms, their ins and outs.
There are so many case studies, surveys, and statistics shared all over the place that it can be confusing at times. To help you gain some focus, here is the ultimate social media cheat sheet for 2016. [Read more…]
It’s the end of the year once again, and as with all things, a lot of changes have taken place in the blogging and social media landscape in last 11 (12ish) months. One can argue that there are some things that remain the same (e.g. Content. Content. Content!), but shifts in trends cannot be ignored.
In terms of social media, it has evolved into a complex, yet more useful tool. It’s a permanent part of everyday life now and is affected by things happening in the real world. Take Facebook for example, which is now monitoring itself in the wake of terrorist attacks. Social media is even being used by law enforcement to fight crime. [Read more…]
We’d like to say a big thank you to all of you who supported us when we ran our survey last November. As we promised, we are sharing the results of the survey with everyone.
We asked freelance writers questions that provide insight into our work and industry as a whole and put together the data into one graphic.
To give you a quick overview of the results, here is a summary of the key points. [Read more…]